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Our Goals For a Circular Apparel Industry

Our Goals For a Circular Apparel Industry


Climate change is happening faster than we anticipated it. It is now a priority to take action and prevent irreversible damage to the environment. 

The apparel and textile industry is responsible for 10% of all carbon emissions worldwide, as reported by the Ellen MacArthur Foundation in 2017. Fast fashíon is a large contributor to greenhouse gas emissions. 

Panaprium aims to drive change by promoting high-quality products and raising awareness around the issues present in the fashion industry. 

Consumers have the power to make that change happen faster by choosing who to support with their money. 


That is why Panaprium offers buying advice, guidance, tips, ideas, inspirations, and a forum for discussion. 



Our goals for the future of fashion

We want to push the apparel industry to become more sustainable, and consumers to live more sustainably.

Panaprium wants to serve its customers the best way possible and bring value as much as possible.

So we create guides and how-tos filled with valuable information and expertise on topics such as: 


For us, it's possible to drive change in the fashion industry by encouraging new technology applications and innovation in business models, supply chains, and waste management.

Panaprium wants to make the world greener and change the apparel industry to be more environmentally friendly.

Sustainable fashion isn' t the latest trend. It's a revolution.

With a passionate community, a clear vision, and strong values, we will build a sustainable fashion future.

That's why we wake up every single day and work hard as much as possible. We want to give back to communities around the world.

We learn, grow, and get better to continue giving, contributing to social good and making a positive impact in the world.


Our product development strategy

Panaprium plans to produce, store and ship the majority of its products locally. This is a necessity to keep the environmental impact of transport very low. This is also the reason why we use carbon-neutral shipping.

Every piece of clothing should be dyed in an environmentally friendly, ecological and climate-neutral manner. The large majority of fabric dyes contain toxic chemicals that pollute water.

Every material used to make clothing should be made from sustainable sources. Trims, labels, and packaging should also be manufactures with natural materials made from plants and be bio-degradable.

Panaprium promotes products that exceed customers expectation and includes features such as: 

  • flexibility in all directions,
  • soft hand feeling,
  • comfort,
  • antimicrobial,
  • moisture-wicking,
  • fast-drying,
  • breathable,
  • lightweight.


Especially for clothing, items should make you feel beautiful, comfortable and confident at all times.

Panaprium offers products to meet consumers' needs. By buying from Panaprium, consumers support the protection of our environment and their own health.

Functional clothing often contains substances that are harmful to the health of the farmers, factory workers, and end consumers.

Hazardous chemicals stick to fabrics through bleaching, dyeing, and additional treatments to make them water-repellent.


ethical active wear model pin


The circular apparel industry is necessary

The fashion industry employs 300 million people around the world and many of them in the poorest countries. Living wages, good working conditions, healthcare and vacation time should be guaranteed to all farmers and factory workers in the fashion industry.

The apparel and textile industry is one of the largest polluters in the world. More than 16.9 million tons of used textile waste is generated every year in the United States, as reported by the Environmental Protection Agency (EPA). This amount has doubled over the last 20 years.

Textile waste is piling up at a catastrophic rate thanks to fast fashion. The average American throws away 70 pounds of clothing and other textiles each year. And only 1% of all clothing waste is recycled into new clothes.

Landfill waste isn't the only problem that this industry and its consumers create. Overproduction, overconsumption, enormous energy and water usage, toxic waste, polluting microfibers, and carbon emissions.

Shockingly, the apparel industry is still a sector often associated with many human rights violations such as child labor and forced labor. This needs to stop.

The Panaprium brand stands for the development of solutions based on clear strategies and goals that take demographic change, resource scarcity, fluctuating raw material prices and changing legal frameworks into account.

Panaprium is working towards the goal of increasing the use of environmentally friendly clothing and raising awareness of a sustainable lifestyle in today's consumer-driven and performance-oriented society.

With the concept of the circular economy, Panaprium is implementing a radical transformation from the linear take-make-waste concept that has been prevalent since industrialization to a new, growing, circular and regenerative textile economy.

Our intention is to support and accelerate a more sustainable fashion industry to facilitate the transition to a low-carbon circular economy.

What should we do next to make this a reality?


About the Author: Alex Assoune

Alex Assoune Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks four languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.


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