Privacy Policy

Last updated: September 28, 2026

Panaprium GmbH (“Panaprium,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, and protect personal data when you visit Panaprium.com, read our content, use our online store, purchase products or digital products, subscribe to communications, interact with advertisements or affiliate links, contact us, or otherwise use our services.

It also explains the privacy rights that may be available to you.

1. Who We Are

Panaprium GmbH operates Panaprium.com as an independent digital media and ecommerce business based in Germany.

For processing activities where Panaprium determines how and why personal data is processed, Panaprium GmbH acts as the data controller.

Our company and legal information is available on our Imprint page.

For privacy-related questions or requests, please contact us using the information provided on our Contact Us page.

2. Personal Data We Collect

The information we collect depends on how you interact with Panaprium.

Information You Provide

You may provide information such as:

  • Name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

  • Account information

  • Order information

  • Marketing preferences

  • Product reviews or other content you submit

  • Information contained in messages or support requests

  • Information submitted through forms, applications, surveys, or other website features

Purchase and Transaction Information

When you purchase something from Panaprium, we may process information such as:

  • Products or services purchased

  • Order number

  • Transaction amount

  • Currency

  • Payment status

  • Billing and delivery information

  • Shipping and fulfillment information

  • Returns and refunds

  • Customer-service communications

Payment information is processed through payment providers available through our store, including Stripe and PayPal where applicable.

Panaprium does not necessarily receive or store complete payment-card details processed directly by these providers.

Information Collected Automatically

When you visit Panaprium.com, we and our service providers may collect certain technical and usage information, depending on your privacy choices and applicable law.

This may include:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Referring website or page

  • Pages viewed

  • Date and time of visits

  • Website interactions

  • Approximate geographic information

  • Cookie identifiers

  • Advertising identifiers

  • Analytics and performance information

  • Affiliate referral information

3. How We Collect Personal Data

We may collect personal data:

  • Directly from you

  • Automatically when you use Panaprium.com

  • Through cookies and similar technologies

  • Through Shopify and Shopify applications

  • From payment processors

  • From fulfillment and shipping providers

  • From analytics providers

  • From advertising providers

  • From affiliate networks

  • From email and communication providers

  • From social media platforms when you interact with us

  • From other service providers that support our website and business

4. How We Use Personal Data

Depending on your interaction with Panaprium, we may process personal data to:

  • Operate Panaprium.com

  • Provide website functionality

  • Create and manage customer accounts

  • Process purchases and payments

  • Fulfill and ship orders

  • Provide digital products

  • Process returns and refunds

  • Provide customer support

  • Respond to inquiries

  • Send requested newsletters and communications

  • Maintain wishlists and other requested features

  • Display and manage product reviews

  • Measure website traffic and usage

  • Understand how readers find and use our content

  • Improve our content, products, website, and services

  • Measure affiliate referrals

  • Display and measure advertising

  • Personalize advertising where permitted

  • Prevent fraud, abuse, and security incidents

  • Maintain backups and business records

  • Meet accounting, tax, regulatory, and legal obligations

  • Establish, exercise, or defend legal claims

5. Legal Bases for Processing

Where the General Data Protection Regulation (“GDPR”) applies, we process personal data only where we have an appropriate legal basis.

Depending on the activity, this may include:

Contract

We process information when necessary to perform a contract with you or take steps at your request before entering into a contract.

For example, this may include processing an order, payment, delivery, return, or access to a purchased digital product.

Legal Obligation

We may process information when necessary to comply with tax, accounting, regulatory, consumer-protection, or other legal obligations.

Legitimate Interests

We may process information where necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your rights and interests.

Depending on the circumstances, these interests may include operating and securing Panaprium, preventing fraud, responding to inquiries, maintaining business records, understanding website performance, and improving our services.

Consent

Where required, we rely on consent for certain cookies, tracking technologies, analytics, personalized advertising, or marketing communications.

You may withdraw consent at any time through the controls available on our website or through other methods described in this policy.

Withdrawal does not affect processing that was lawful before consent was withdrawn.

6. Shopify

Panaprium's online store is operated using Shopify.

Shopify provides infrastructure and services that enable us to operate our ecommerce business and may process personal data when you browse our store, interact with ecommerce features, create an account, or make a purchase.

Depending on your interaction with the store, this can include information associated with:

  • Storefront functionality

  • Customer accounts

  • Checkout

  • Orders

  • Payments

  • Fraud prevention

  • Personalization

  • Analytics

  • Customer communications

  • Privacy preferences

Shopify Network Intelligence

Panaprium currently uses Shopify Network Intelligence.

When enabled, Shopify may use certain customer and store data together with information from other Shopify services to provide enhanced services, including improved personalization, fraud protection, analytics, and advertising-related functionality.

Your applicable consent and opt-out choices may affect how this information is used.

For additional information about Shopify's processing of personal data and privacy rights available directly through Shopify, please refer to the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

7. Shopify Apps and Service Providers

We use Shopify applications and other service providers to operate different parts of Panaprium.

Depending on how you interact with our website and store, these may include services for:

  • Translation and localization

  • Product fulfillment

  • Print-on-demand production

  • Order administration

  • Backups

  • Customer messaging

  • Store automation

  • Pop-ups and website conversion features

  • Customer accounts, wishlists, and shopping-cart features

  • Digital product delivery

  • Product reviews

  • Dropshipping

  • Web push and marketing communications

Our current Shopify applications include services provided through Printful, Printify, DSers, Judge.me, Brevo PushOwl, and other applications supporting store operations.

These providers may process personal data when necessary to provide their respective services.

The applications and providers we use may change as our website and business evolve.

8. Fulfillment and Dropshipping

Some physical products available through Panaprium are produced, fulfilled, or shipped by third-party fulfillment providers.

These currently include services such as Printful, Printify, and DSers.

When necessary to fulfill an order, relevant information may be provided to fulfillment partners. This can include:

  • Customer name

  • Delivery address

  • Contact information

  • Products ordered

  • Order information

  • Other information reasonably necessary to produce or deliver the order

Products in the same order may be processed by different fulfillment providers.

9. Payments

Panaprium uses third-party payment services, including Stripe and PayPal, where available.

Payment providers may process payment credentials, transaction information, billing information, fraud-prevention information, and other data necessary to process a transaction.

Payment providers process certain information under their own privacy policies and legal obligations.

10. Analytics and Measurement

We use analytics and measurement technologies to understand how visitors find and use Panaprium.

These include Google Analytics 4 (GA4), Google Tag Manager, Shopify Analytics, and related Google measurement technologies.

Depending on configuration, applicable law, and your privacy choices, these technologies may process information such as:

  • IP address

  • Browser and device information

  • Pages viewed

  • Website interactions

  • Referral sources

  • Session information

  • Approximate location

  • Cookie or device identifiers

  • Conversion and performance information

Google Tag Manager is also used to help manage website tags and measurement technologies.

Where consent is required for analytics technologies, we use or intend to use consent controls to communicate your choices to applicable services.

11. Search Console

We use Google Search Console to understand how Panaprium appears and performs in Google Search.

Search Console provides website owners with aggregated and technical information about search performance, indexing, and website visibility.

12. Advertising

Advertising helps fund Panaprium's editorial operations.

Panaprium works with Mediavine to manage advertising displayed on our website.

Mediavine and its advertising partners may use cookies, pixels, tags, identifiers, and similar technologies to deliver, measure, limit, personalize, and optimize advertising, subject to applicable law and your privacy choices.

Information processed in connection with advertising can include technical and device information, IP addresses, identifiers, website usage, advertising interactions, referral information, and approximate location information.

For more information about Mediavine's current advertising partners, processing practices, and privacy choices, please refer to the privacy information made available by Mediavine.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

 

13. Affiliate Marketing and Tracking

Panaprium participates in affiliate marketing programs.

When you follow certain links from Panaprium to another website, affiliate technologies may be used to identify that Panaprium referred the visit or transaction.

Our affiliate and commerce partners currently include networks and services such as:

  • Awin

  • Impact

  • Sovrn

  • CJ Affiliate

  • AvantLink

  • Rakuten Advertising

  • Amazon Associates

Depending on the network and transaction, affiliate tracking may involve information such as:

  • Click identifiers

  • Transaction identifiers

  • Referral information

  • Date and time

  • Order value

  • Currency

  • Browser or device information

  • IP address

  • Cookies or similar identifiers

Affiliate networks and retailers may process information under their own privacy policies.

Panaprium may receive commissions when qualifying purchases or actions result from affiliate referrals.

Our commercial relationships and editorial independence are explained further in our Editorial Policy.

14. Social Media and Pinterest

Panaprium maintains accounts and content on third-party social media platforms.

Our website may also contain social-sharing features or scripts, including Pinterest functionality.

When these features are loaded or used, the relevant platform may receive information about your device, browser, visit, or interaction.

Social media companies process information according to their own privacy policies.

Where a social-media technology requires consent before it can be loaded, we aim to apply the relevant consent controls.

15. Reviews and User Content

Panaprium may allow customers to submit product reviews or other content through services such as Judge.me.

When you submit a review, information associated with that submission may be processed by Panaprium and the relevant service provider.

Information you intentionally choose to publish as part of a public review may be visible to other visitors.

Do not include sensitive or unnecessary personal information in public reviews.

16. Email, Push Notifications, and Marketing

Panaprium may use email, push-notification, or other communication services, including services provided by Brevo PushOwl, to communicate with subscribers and customers.

If you subscribe to marketing communications, we may process information such as:

  • Email address

  • Subscription status

  • Communication preferences

  • Device or browser information relevant to push notifications

  • Interaction with communications where permitted

You can unsubscribe from marketing emails using the unsubscribe link provided in the message.

You can disable web push notifications through your browser or device settings.

We may continue to send necessary transactional communications concerning orders, accounts, purchases, or requests even if you unsubscribe from marketing.

17. Cookies and Similar Technologies

Panaprium, Shopify, and our service providers use cookies and similar technologies.

These may include:

  • Cookies

  • Pixels

  • Tags

  • Local storage

  • Advertising identifiers

  • Affiliate identifiers

  • Similar browser or device technologies

They may be used for:

  • Essential website functionality

  • Security

  • Shopping carts and checkout

  • Customer accounts

  • Remembering preferences

  • Analytics

  • Advertising

  • Personalization

  • Affiliate attribution

  • Social features

  • Measuring website and campaign performance

Some technologies are necessary for Panaprium to function. Others are non-essential and may require your consent.

Where required, you can accept, reject, or manage applicable categories through the privacy or cookie controls available on Panaprium.com.

You may also manage certain cookies through your browser, although blocking essential technologies can affect website functionality.

18. Your Privacy Choices

Depending on your location, you may have controls available to:

  • Accept or reject certain non-essential cookies

  • Change cookie preferences

  • Withdraw consent

  • Unsubscribe from marketing communications

  • Opt out of certain data sharing or targeted advertising

  • Exercise applicable data-protection rights

Where available, these controls can be accessed through the privacy settings or links provided on Panaprium.com.

19. Data Sharing and Targeted Advertising Choices

Privacy laws in certain jurisdictions give individuals the right to opt out of processing described as the “sale” or “sharing” of personal information or the use of personal information for targeted advertising.

Where these rights apply, Panaprium provides or intends to provide the applicable privacy controls through our website.

Panaprium may also recognize legally required browser-based preference signals, such as Global Privacy Control (GPC), where applicable and supported by our privacy systems.

20. Who We Share Personal Data With

Depending on your interaction with Panaprium, we may disclose personal data to categories of recipients including:

  • Shopify

  • Payment processors

  • Fulfillment and dropshipping providers

  • Shipping and logistics providers

  • Website and infrastructure providers

  • Shopify application providers

  • Analytics and measurement providers

  • Advertising technology providers

  • Affiliate networks

  • Email and communication providers

  • Review platforms

  • Security and fraud-prevention providers

  • Professional advisers

  • Government or regulatory authorities where legally required

We may also disclose information where necessary to establish, exercise, or defend legal claims.

21. International Data Transfers

Panaprium is based in Germany and our Shopify data-storage location is configured for the European Union.

Some service providers, advertising companies, affiliate networks, payment providers, and other partners may nevertheless process personal data outside Germany or the European Economic Area.

Where GDPR requirements apply to international transfers, an appropriate legal transfer mechanism will be used where required.

Depending on the recipient and destination, this may include:

  • An adequacy decision adopted by the European Commission

  • Standard Contractual Clauses approved by the European Commission

  • Another transfer mechanism recognized under applicable data-protection law

22. Data Retention

We retain personal data for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable legal, tax, accounting, contractual, security, and reporting requirements.

Retention periods vary according to the type of information and reason for processing.

When determining appropriate retention periods, we consider factors such as:

  • The nature and sensitivity of the information

  • Why it was collected

  • Applicable legal requirements

  • Contractual obligations

  • Security and fraud-prevention needs

  • The need to establish or defend legal claims

When personal data is no longer required, it may be deleted or anonymized as appropriate.

23. Data Security

We use technical and organizational measures intended to protect personal data from unauthorized access, alteration, disclosure, loss, or destruction.

We also rely on service providers that maintain their own security measures.

No website, internet transmission, or storage system can be guaranteed to be completely secure.

24. Your Data-Protection Rights

Depending on your location and applicable law, you may have rights concerning your personal data.

Under the GDPR, these can include the right to:

  • Access your personal data

  • Correct inaccurate personal data

  • Request deletion in applicable circumstances

  • Restrict certain processing

  • Object to certain processing

  • Receive certain personal data in a portable format

  • Withdraw consent where processing relies on consent

  • Lodge a complaint with a competent data-protection supervisory authority

These rights are subject to applicable conditions, limitations, and exceptions.

25. Exercising Your Rights

To exercise an applicable privacy right, please contact Panaprium using the information provided on our Contact Us or Imprint pages.

We may need to verify your identity before completing certain requests.

We aim to respond within the time required by applicable law.

You ordinarily will not be charged for exercising your privacy rights, although applicable law may permit a reasonable fee or refusal in certain cases involving manifestly unfounded or excessive requests.

26. Children's Privacy

Panaprium is not directed toward children where processing their personal data would require parental authorization that we have not obtained.

If you believe a child has provided personal data to Panaprium inappropriately, please contact us so that we can investigate.

27. Third-Party Websites

Panaprium contains links to third-party websites, retailers, platforms, and services.

When you leave Panaprium.com, the third party's own privacy practices apply.

Panaprium does not control the independent processing carried out by third-party websites.

We encourage you to review the relevant privacy notice before providing personal information.

28. Business Transfers

If Panaprium or part of our business is sold, reorganized, merged, financed, or transferred, relevant personal data may be disclosed to prospective or actual purchasers, professional advisers, or other parties involved in the transaction, subject to applicable law.

29. Changes to This Privacy Policy

We may update this Privacy Policy when our website, applications, service providers, business practices, or legal obligations change.

The current version will be published on this page with an updated “Last updated” date.

Where applicable law requires additional notice or consent, we will provide it.

30. Related Policies

You may also wish to review our:

31. Contact

For questions about this Privacy Policy, your personal data, or your privacy rights, please contact Panaprium through our Contact Us page.

Panaprium GmbH
Germany

Additional company and legal contact information is available in our Imprint.