Press Office

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About Panaprium

Panaprium is a start-up focused on sustainable fashion, media, and entertainment. Headquartered in Berlin, Panaprium's mission is to inspire people to make more conscious choices and build a more sustainable future for themselves and their children. 

Together with our passionate community, we aim to make sustainable fashion the new normal. We deeply care about this, and aspire to find creative, meaningful, and inclusive ways to achieve our goals. 

We help our conscious audience shape a better world, one they feel proud to live in, defend, and fight for. With our inspiring stories and recommendations, and our curated collection of thousands of beautiful, stylish, and ethical fashion pieces, we offer our users the best for sustainable living. 

We know that sustainable fashion isn't a trend but a necessity. That's why we invite you to embark on this journey with us to transform the current wasteful apparel and textile industry into a more inclusive, regenerative, and circular one. 

We have gathered thousands of written, audio, and video experiences to guide you toward making responsible choices as an informed consumer that you can consume from the comfort of your home. 

Panaprium has shown record breaking growth: average monthly unique views have grown over 500,000 combined across all social media channels and website in less than 6 months. 

Panaprium was founded in 2019 and Alex Assoune spent every day since then evolving the concept of Panaprium alongside a small team. Panaprium is entirely bootstrapped with no external capital injection from the start.  


 panaprium press conference alex assoune