Alex Assoune – Founder & CEO of Panaprium
Alex Assoune – Founder & CEO of Panaprium
Alex Assoune is the founder, owner, and CEO of Panaprium, a digitally-native media and lifestyle company exploring the intersections of culture, fashion, spirituality, politics, and comedy. He is also a content creator, blogger, and YouTuber, building a unique voice that combines social commentary with creative expression. You can follow him on TikTok, Facebook, Instagram, LinkedIn, X, YouTube, Twitch, and Reddit.
Origin & Vision
Born on the island of La Réunion, France, Alex is a graduate engineer with a lifelong passion for innovation, sustainability, and culture. In 2019, he moved to Berlin to expand his vision internationally, founding Panaprium as both a fashion brand and a cultural media platform.
From developing greener vehicle engines early in his career to launching Panaprium, Alex has always approached challenges with goal-oriented thinking, creativity, and a desire to make a positive impact. His mission is to reshape industries—fashion, media, and culture—toward ethical, conscious, and creative practices.
Panaprium: Fashion & Media
Through Panaprium, Alex unites his projects under one mission:
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Sustainable Fashion: Promotes ethical production, innovative design, and durable clothing
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Media & Content Platforms: Combines political comedy, cultural commentary, and lifestyle content across YouTube, blogs, and social media
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Community Building: Engages audiences around culture, self-expression, and conscious consumerism
Alex believes culture and media can inspire change, encourage self-expression, and promote sustainability while remaining entertaining and thought-provoking.
Commitment to Sustainable Fashion
Alex’s interest in sustainability was sparked by Andrew Morgan’s “The True Cost” and awareness of fast fashion’s human and environmental toll. Panaprium focuses on:
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Ethical manufacturing and fair labor practices
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Reducing environmental impact and promoting circular economy principles
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Creating long-lasting, stylish garments that are functional and beautiful
Through fashion, Alex aims to inspire confidence, joy, and conscious consumption.
Skills & Expertise
Alex combines technical, creative, and business expertise to lead Panaprium:
Design & Technical Skills:
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3D design, CAD, materials science, and functional textiles
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Manufacturing technology and quality control
Business & Management Skills:
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Strategic planning, branding, marketing, and entrepreneurial leadership
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Team coordination, customer-focused product development, and innovation
Digital & Media Skills:
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Web technologies, social media strategy, and content creation
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Collaboration with designers, stylists, photographers, and brand ambassadors
He continuously develops his knowledge through industry events, online courses, and partnerships, ensuring Panaprium stays at the cutting edge of creativity, culture, and sustainability.
Philosophy & Mission
Alex leads with the belief that business can be a force for positive cultural impact:
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Transparency, communication, and employee growth are central to company culture
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Innovation, creativity, and responsibility guide every project
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Social impact, sustainability, and ethical practices drive company decisions
Through Panaprium, Alex Assoune is building a platform where media, fashion, and culture converge—championing self-expression, conscious consumerism, and creative innovation for a better world.