My Cart

Close
sustainable energy

Sustainability Still Going Strong During The Pandemic


The COVID-19 pandemic has a huge negative impact on the economy, jobs, and livelihood of many people around the world. The coronavirus creates an unprecedented worldwide crisis that puts the planet at risk. Is it time to forget about sustainability?

Sustainable business activity seems difficult to maintain during the recession. Companies and people should be focused on their survival. Isn't sustainability, particularly in the fashion world, just a trend?

Wrong and wrong. Sustainability is more important than ever before. It's so much more than a trend, it's a revolution. Businesses that don't include sustainability in their strategy are bound to disappear post-COVID-19 crisis.

More consumers now realize the impact of their decisions and start to think more long term. They tend to buy less and invest in higher quality products.

Conscious customers are asking for more eco-friendly products as they care about sustainability almost as much as price, style, and accessibility.

Corporate sustainability is crucial now to increase trust among consumers. People want to buy from companies that support causes they believe in.

Sustainability isn't dead due to COVID-19. Just have a look at a few headlines during this year's crisis: 

 

upcycled fashion pin


Hundreds of thousands of people already died to COVID-19 and millions of others lost their jobs around the world.

But consumers and key players of the fashion industry didn't forget about sustainability to prioritize profitability. Sustainability is still going strong during the pandemic.

Sustainable fashion is a powerful movement that drives change for the long-term. Fashion brands and retailers set sustainability goals for 2030 and beyond.

Consumers are demanding more transparency and sustainability from the apparel and textile industry, even more so due to the disastrous social, economic, environmental situation.

Climate change remains an emergency. We must take massive action to reduce pollution, waste, and carbon emissions. Otherwise, the next crisis will come sooner than expected.

 

About the Author: Alex Assoune

Alex Assoune Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks four languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.


Share


More, More, More


Related Articles

food crop

Circular Systems Isaac Nichelson on Eco-Fashion Using Food Waste

Sustainable fashion is one of the biggest challenges of our time. It requires new technologies, innovations, and infrastructure developments. One of them is using food waste to create eco-friendly fibers... Read More

False Ego Colorado Sustainable Fashion Brand Upcycles And Recycles

Meet False Ego, a new sustainable fashion brand based in Denver Colorado in the United States. The company is looking for new technologies and systems to ensure the highest quality... Read More
false ego
neonyt on air

Neonyt Fashion Fair Goes Virtual

The fashion fair Neonyt had to be canceled this summer due to the COVID-19 crisis. The organizers decided to open a virtual show called "Neonyt on Air" with talks, conferences,... Read More

Top 10 Books About The Fast Fashion Disaster

Fast fashion a highly successful and global phenomenon. It has gained massive popularity over the last 20 years and is now everywhere. But it has a very detrimental impact on... Read More
fast fashion books
ethical clothing

Ethical Clothing: All About Fair Fashion

Fair fashion is much more than a trend. It's a revolution. Today, it's becoming increasingly important to have a great style but also protect the well-being of people, animals, and... Read More

Emma Watson About Her New Role on The Sustainability Committee

Emma Watson was appointed Chair of the Sustainability Committee of Kering Group's Board of Directors previously this year. She is a famous British actress, model, and activist, fervent supporter of... Read More
gucci handbag
slow fashion dress

How to Slow Down Fast Fashion

The fashion industry is the second-largest polluting industry in the world. The rise of fast fashion over the last 20 years is responsible for its massive growth but also its... Read More

Sustainable Alternatives to Recycled Plastic You Should Know About

Conscious consumers now look for sustainable synthetic fabrics as the more ethical and responsible choice for clothing, especially in activewear and sports apparel. Recycled plastics including recycled polyester and nylon... Read More
plastic girl pool
sustainable fashion

4 High-Tech Fabrics for a Sustainable Fashion Future

The global textile and apparel industry is one of the greatest polluters. Luckily, innovative and sustainable materials are slowly replacing traditional polluting fabrics. The overproduction and overconsumption of cheaply made... Read More

Sustainable Fashion Brand ExtraAF Launches in the Middle of a Crisis

The new London-based sustainable fashion brand ExtraAF is launching officially worldwide. The brand offers high-quality garments made from a wide selection of eco-friendly materials, without compromising on style. Founded in... Read More
Sustainable Fashion Brand ExtraAF Launches in the Middle of a Crisis

0 comments

Leave a comment

All blog comments are checked prior to publishing