Clothing-retail giant H&M has partnered with English actress Maisie Williams to take on a big mission: change the future of fashion and make it more sustainable.
H&M or Hennes & Mauritz AB is a Swedish multinational apparel company that creates fast-fashion clothing for men, women, teenagers, and children.
Margaret Constance "Maisie" Williams rose to fame with her role as Arya Stark in Game of Thrones, a medieval fantasy drama series from HBO and a worldwide phenomenon.
"I am excited to finally share the news of my partnership with H&M as Global Sustainability Ambassador and cannot wait for you all to see what we have been working on.
In this role, I will be working closely with experts within H&M to drive sustainability initiatives and shape the path towards an accessible and circular fashion future.
The long-term goal is to use 100% recycled or other sustainably sourced materials for textiles across the full H&M Group brands by 2030. It's time to take action and create more viable production circuits in fashion to protect our planet for the next generation."
- Maisie Williams
Maisie Williams and H&M are leading a worldwide initiative towards a more sustainable fashion future. They want to engage with customers and inspire action.
Maisie Williams is a vocal environmental activist and global ambassador for many campaigns in support of people, animals, and the planet. She is a symbol and a strong voice for female empowerment, sustainability, and diversity.
Maisie Williams is also World Wildlife Fund's (WWF) first global ambassador for climate and nature. She encourages people to talk about the need for climate action and apply pressure on corporations and decision-makers.
H&M has committed to running several projects and campaigns with circularity and innovation in focus. It will collect input and thoughts from the British actress to further improve and become more sustainable.
We can only celebrate that apparel businesses focus more on sustainability to provide positive change for a more sustainable and circular fashion future.
H&M has long been aware of the disastrous impact of fast fashion on people and the environment. It's continuously making efforts to become more ethical and sustainable.
H&M has been offering a sustainable collection of inexpensive garments made from organic and recycled fabrics since 2019, using many sustainably-sourced materials.
It's encouraging to see large retailers like H&M join forces with environmental activists to support sustainability initiatives, even though only a tiny portion of their product range is ethical and eco-friendly.
The share of eco-collections in fast fashion is insignificant compared to what conscious consumers rightfully expect from giant clothing retailers like H&M.
Both Maisie Williams and H&M received criticism for greenwashing after joining forces to promote sustainable fashion and work on a central goal is to reach 100% recycled, repurposed, or more sustainably sourced materials by 2030, if not sooner.
Businesses are greenwashing by only showing what consumers want to see. They aim to increase sales without considering the environment and the welfare of people first.
Companies often claim environmental benefits with no supportive data. A common practice is to promote their sustainable collection everywhere in print, on the web, and on social media when the large majority are their business remains unsustainable.
Fashion brands want to be seen as eco-friendly when they are not. It's an easier option to solicit consumers' trust and make more profits without putting enough effort to make the whole company more ethical and sustainable.
H&M or Hennes & Mauritz AB is a Swedish multinational apparel company that creates fast-fashion clothing for men, women, teenagers, and children.
Margaret Constance "Maisie" Williams rose to fame with her role as Arya Stark in Game of Thrones, a medieval fantasy drama series from HBO and a worldwide phenomenon.
"I am excited to finally share the news of my partnership with H&M as Global Sustainability Ambassador and cannot wait for you all to see what we have been working on.
In this role, I will be working closely with experts within H&M to drive sustainability initiatives and shape the path towards an accessible and circular fashion future.
The long-term goal is to use 100% recycled or other sustainably sourced materials for textiles across the full H&M Group brands by 2030. It's time to take action and create more viable production circuits in fashion to protect our planet for the next generation."
- Maisie Williams
Maisie Williams and H&M are leading a worldwide initiative towards a more sustainable fashion future. They want to engage with customers and inspire action.
Maisie Williams is a vocal environmental activist and global ambassador for many campaigns in support of people, animals, and the planet. She is a symbol and a strong voice for female empowerment, sustainability, and diversity.
Maisie Williams is also World Wildlife Fund's (WWF) first global ambassador for climate and nature. She encourages people to talk about the need for climate action and apply pressure on corporations and decision-makers.
H&M has committed to running several projects and campaigns with circularity and innovation in focus. It will collect input and thoughts from the British actress to further improve and become more sustainable.
We can only celebrate that apparel businesses focus more on sustainability to provide positive change for a more sustainable and circular fashion future.
H&M has long been aware of the disastrous impact of fast fashion on people and the environment. It's continuously making efforts to become more ethical and sustainable.
H&M has been offering a sustainable collection of inexpensive garments made from organic and recycled fabrics since 2019, using many sustainably-sourced materials.
It's encouraging to see large retailers like H&M join forces with environmental activists to support sustainability initiatives, even though only a tiny portion of their product range is ethical and eco-friendly.
The share of eco-collections in fast fashion is insignificant compared to what conscious consumers rightfully expect from giant clothing retailers like H&M.
Both Maisie Williams and H&M received criticism for greenwashing after joining forces to promote sustainable fashion and work on a central goal is to reach 100% recycled, repurposed, or more sustainably sourced materials by 2030, if not sooner.
Businesses are greenwashing by only showing what consumers want to see. They aim to increase sales without considering the environment and the welfare of people first.
Companies often claim environmental benefits with no supportive data. A common practice is to promote their sustainable collection everywhere in print, on the web, and on social media when the large majority are their business remains unsustainable.
Fashion brands want to be seen as eco-friendly when they are not. It's an easier option to solicit consumers' trust and make more profits without putting enough effort to make the whole company more ethical and sustainable.
Was this article helpful to you? Please tell us what you liked or didn't like in the comments below.
About the Author: Alex Assoune
More, More, More
The 15 Most Attractive Succubus Chic Aesthetic Outfits
Indulge in the dark allure of succubus chic aesthetic and captivate everyone's attention with your enchanting style. Embracing this bewitching aesthetic allows you to exude confidence, channeling seductive and mysterious... Read More
15 Easy and Polished Outfits to Wear to the Grand National
The Grand National is a pinnacle event in the world of horse racing. It is not just about the adrenaline-fueled races. It is also a showcase of high fashion and... Read More
How To Dress For A Packers Game - 16 Practical Ideas
For die-hard Packers fans, game day is a sacred occasion. It’s not just about cheering on your favorite team; it’s also an opportunity to showcase your team spirit with style.... Read More
15 Most Amazing Outfits For A Las Vegas-themed Party
People say that whatever happens in Las Vegas stays in Las Vegas. Here, it's all about the details, and thinking beyond the box is a must. This rule applies to dressing...
What to Wear to Ascot Races: 15 Ultimate Awesome Outfits
As the prestigious event of the Ascot races approaches, the anticipation of a day filled with elegance and sophistication grows stronger. For many, Ascot is not only about the thrilling... Read More
The Ultimate Guide To Goblincore Aesthetic Outfits - 15 Amazing Ideas
In a world where fashion trends come and go like whispers in the wind, there's a peculiar allure to embracing the unconventional. Discover Goblincore, a whimsical aesthetic that celebrates nature,... Read More
15+ Fabulous Outfits to Wear to a Shania Twain Concert
Grab your favorite cowboy hat and channel your inner country girl as we dive into 15+ fabulous outfit ideas to wear to a Shania Twain concert.
How to Dress Your Best to Dairy Queen: 15 Awesome Outfits
Heading to Dairy Queen for a sweet treat? Whether meeting friends for a casual hangout or indulging in a solo ice cream adventure, you will want to look stylish and... Read More
The 16 Most Amazing Fashion Tips For A Heilung Concert
Heilung is an experimental folk music band that promotes a journey back to the roots of human history through their music. "Heilung" means "healing" in German and the music is... Read More
The 15 Most Amazing Outfits For A Disturbed Concert
Attending a Disturbed concert is not just about witnessing an electrifying performance but also about expressing your individuality through your outfit. The perfect ensemble can enhance your concert experience, making... Read More
What to Wear to a Derby Party: 15+ Exciting Ideas
The Kentucky Derby is one of the most anticipated events in the spring every year. It has something for everyone, from horse races, parties, and of course, fashion. The Derby... Read More
What to Wear to Outback Steakhouse: 17 Easy and Polished Outfits
Welcome to Outback Steakhouse, where hearty meals meet casual elegance. Famed for delicious food and casual dining, Outback Steakhouse offers a unique blend of relaxed ambiance and refined flavors. The... Read More
The Best Trousers For The Pear Body Shape: 15 Tips
Dressing for your body shape is not just about following trends; it's about celebrating and enhancing your unique silhouette. For women with a pear body shape, characterized by wider hips... Read More
15+ Best Practical Outfits to Wear to Dallas Cowboys Game
Stepping into AT&T Stadium on game day is more than just attending a football match. It is an experience steeped in tradition and loyalty to the Dallas Cowboys. In the... Read More
Can You Wear Vans To The Gym? 15 Amazing Outfits
Vans are staple footwear for many subcultures such as BMX, hip-hop, and skating. They are also incredibly popular among fashion lovers who want to craft outfits that mix comfort and... Read More
15 Easy and Practical Outfits to Wear to Chili's
Heading out for a casual dining experience at Chili's? Whether you are meeting friends for a laid-back dinner or simply craving some Tex-Mex goodness, finding the perfect outfit is key. Pick outfits that strike... Read More
Can You Wear Uggs Outside? Find Out Now!
Ugg boots are famous all over the world, but many people wonder if it's all right to wear them outside. We are here to help you solve the mystery and... Read More
Can You Wear Blundstones in the Snow: 15 Winter Outfits
Blundstones have been around for over 100 years, and are a well-known quality shoe brand. Their boots are used for worksites, hiking, and everyday wear. They can be worn for... Read More
The 15 Best Outfits For A Rave Party In 2024
Rave parties are dance parties where you can listen to your favorite electronic music, enjoy the energetic atmosphere, and express your style. If you are invited to one and don't... Read More
15+ Most Awesome Outfits For an Alvin Ailey Show
Step into the theater for an unforgettable evening at the Alvin Ailey show. Here, dance is not just movement. It is a profound expression of emotion and artistry. Your attire... Read More
Can You Wear Converse To The Gym? 15 Awesome Outfits
Are Converse sneakers just for street style or can they hold up in the gym? This question has lingered among fashion enthusiasts and fitness fanatics alike. While they may not... Read More
How To Style Wide Leg Pants If You Are Over 60
Wide-leg pants are amazing clothing items that will never go out of fashion. They are incredibly versatile and can be worn on many occasions. Moreover, wide-leg pants can be flattering... Read More
Discover 15 Awesome Outfits For a Luke Combs Concert
Heading to a Luke Combs concert? The right outfit can elevate the entire experience, blending comfort, style, and a hint of rustic charm. Whether you are a die-hard fan or... Read More
The Perfect Coat For The Hourglass Figure: 15 Amazing Tips
When it comes to fashion, finding the right fit is key. For those blessed with an hourglass figure, accentuating those curves while staying stylish is the goal. Among the wide... Read More
15 Rocking Looks For Journey Concert You'll Love To Wear
As you prepare for a night of electrifying music and unforgettable performances, remember that your clothing must be stylish, rock-inspired, and comfortable to stand and dance the night ahead. From...
Steal the Spotlight at Cape Town Festival: 16 Easy Outfits
Festivals in Cape Town are vibrant celebrations of culture, music, and community. They draw locals and visitors alike to revel in the city's dynamic atmosphere. Cape Town festivals offer an... Read More
15 Easy And Cute Outfits For A Koe Wetzel Concert
As the lights dim and the crowd roars, anticipation fills the air at a Koe Wetzel concert. Whether you're a die-hard fan or new to his music, one thing's for... Read More
0 comments