New Collection From LG For A Sustainable Wardrobe

By Alex Assoune

LG Electronics (LG) has partnered with NET-A-PORTER to offer a limited-edition line of gorgeous, environmentally responsible clothing made from high-quality, natural materials developed to last for years.

NET-A-PORTER is a leading online luxury fashion retailer that curates fashionable and beautiful capsule collections for consumers around the world.

LG's new sustainable fashion collection is available exclusively at NET-A-PORTER and part of the NET SUSTAIN platform designed to help consumers live more sustainably and reduce the global problem of fashion waste.

The initiative is part of LG’s #CareForWhatYouWear campaign that aims to reduce its global carbon footprint to ensure a better tomorrow. It invites consumers to help combat clothing waste.

LG encourages buyers to properly wash their clothing, buy durable, eco-friendly clothes, repurpose garments, and pass on unwanted items to those who will wear and appreciate them.

LG and NET-A-PORTER partnered with three brands committed to sustainable fashion, including Mara Hoffman, Le Kasha, and Bondi Born.

"As a world leader in wardrobe care solutions, we feel we have a responsibility when it comes to environmental sustainability, and partnering with NET-A-PORTER raises our credibility exponentially. Through innovative products and initiatives, LG is demonstrating its deep commitment to making the world a better place and ensuring that life’s good now and long into the future."

- Dan Song, president of LG Electronics Home Appliance & Air Solution Company

One of the best ways to be more sustainable is to buy fewer clothes and higher quality. Buying new clothes is now faster, easier, and cheaper than ever before. But we must do so responsibly.

Choosing to buy and wear high-quality garments results in a lower social and environmental impact. Fashion brands and retailers can pay farmers and factory workers decently. And manufacturers can produce textiles sustainably.

Our global fashion consumption keeps increasing and causes major disasters. Fashion is one of the largest polluters globally.

The global apparel and footwear industry accounts for 8% of the world’s carbon emissions, as reported by the Fashion Transparency Index. If the trend continues, emissions are expected to grow by 50% by 2030.

The Global Fashion Agenda reports that more than 80% of all clothing produced ends up in landfills to decompose or be incinerated globally.

More than 16.9 million tons of used textile wastes are generated every year in the United States alone, according to the Environmental Protection Agency (EPA).

The fashion industry has a catastrophic impact on the environment. We need to rethink how we produce and consume clothes to prevent irreversible damage to people, animals, and the planet.

About the Author: Alex Assoune

Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.

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