Lakmé Fashion Week just announced its GenNext winners: Bhumika and Minakshi Ahluwalia of the label Mishé, Anmol Sharma of Dhatu Design Studio, and Aarushi Kilawat of The Loom Art.

Lakmé Fashion Week is the biggest fashion event in India with over 940k fans on Instagram. It takes place twice a year in Mumbai, and its last edition started on October 21 with a sustainable fashion showcase.

Lakmé Fashion Week is jointly organized by Lakmé, the number one cosmetics and beauty services brand in India, and IMG Reliance Pvt. Ltd., a global leader in sports, media, fashion, and entertainment operating in more than 25 countries.

Lakmé Fashion Week often welcomes international models such as Naomi Campbell, as well as film stars such as Deepika Padukone, Malaika Arora Khan, and Arjun Rampal.

Many international labels have also participated in the past, such as Louis Vuitton, Dolce & Gabbana, and Roberto Cavalli.

Lakmé Fashion Week opened with a return of its "Sustainable Fashion Day", and close with a "Lakmé Absolute Grand Finale" for its first-ever digital and "season-fluid" edition.

It highlighted many sustainable brands, including Raw Mango and Gaurang, through beautiful digital showcases. And the INIFD GenNext design challenge winners also presented their winning designs.

After evaluating the different designs via video call, the jury announced online the GenNext winners among the previously selected finalists.

The winning designers also received mentoring from industry leaders, in the run-up to their showcases at the fashion week.

The fashion week dedicated more than one day to sustainable design as its importance is rapidly increasing in the global apparel industry.

It also organized a podcast, makeup masterclass, and fashion shows by prominent designers, including Mishru and Amit Aggarwal.

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About the Author: Alex Assoune

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