My Cart

Close
story mfg sustainable fashion

Story mfg. Massive 200% Growth During The Pandemic


The British sustainable fashion brand Story mfg. has grown by 200% since the beginning of the United-Kingdom lockdown in March 2020 at the beginning of the coronavirus pandemic.

Founded in 2013 by couple Saeed and Katy Al-Rubeyi, the ethical clothing label sells tops, bottoms, jackets, tees, and accessories ethically crafted by artisans in East Asia.

Recently, Story mfg. has seen a rapid increase in popularity. Celebrities like Gigi Hadid and Hailey Bieber have worn clothes from the slow fashion brand in the past.

Story mfg. was born out of a desire for a more authentic, fulfilling, and kind approach to fashion. It aims to design products that benefit the Earth, without sacrificing aesthetics for consciousness.

Story mfg. is also completely vegan and cruelty-free. It doesn't use any animal-based ingredients in production.


"We never, ever, use animal products because we don’t feel there is anything sustainable or positive in raising and slaughtering other creatures. Our stand on kindness extends to our makers and customers too."


The sustainable apparel brand helps create a more positive future with a large group of dyers, weavers, embroiderers, and tailors in its atelier in the Indian forest.

 

story mfg ethical production



Mfg stands for manufacturing as the fashion brand is heavily craft-based and involves both teaching and learning new techniques together with its craftspeople.

Story mfg. originally started as a side project when Katy Al-Rubeyi was trend forecasting at WGSN. Now a successful eco-friendly fashion brand, it creates almost everything from organic biodegradable materials.

Sustainable fashion is much more than a trend. It's a revolution. The increased awareness of environmental issues makes sustainability a priority in the mind of many consumers.

Today more than ever before, fashion cannot thrive without sustainable practices that protect the well-being of people, animals, and the planet. It's time for fashion brands to take massive action to reduce pollution, waste, and carbon emissions.


“Fashion can be a really strong form of social activism; that’s the view we take. We are the grassroots. Small brands are needed to plant these seeds, and then they grow and grow.”

 - Saeed Al-Rubeyi, Story mfg. co-founder, as told to Vogue


It's very encouraging to see small ethical brands grow and make a positive impact as the sustainable fashion movement gains popularity. Let's wish Story mfg. the best for the future.

Share

About the Author: Alex Assoune

Alex Assoune Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.

-
Panaprium is proud to be 100% independent with no sponsorship and free of any influence. Products are carefully handpicked from brands we trust and support. If you buy something through our link, we may earn a commission.
-

0 comments

PLEASE SIGN IN OR SIGN UP TO POST A COMMENT


More, More, More


Related Articles

Best Clothing Brands Vermont USA

7 Best Popular Clothing Brands From Vermont, USA

20 Best Affordable And Sustainable Pencil Skirts

Affordable Sustainable Pencil Skirts
affordable work pants made in usa

15 Best Affordable Work Pants Made In The USA

18 Best Affordable Vegan Leather Boots In 2021

Best Affordable Vegan Leather Boots
Best Clothing Brands Montana USA

5 Best Popular Clothing Brands From Montana, USA

The Truth About Online Shopping Environmental Impact

impact Online Shopping Environment
Best Affordable Sustainable Denim Shorts

20 Best Affordable And Sustainable Denim Shorts

What Happened To The Pay Up Fashion Campaign

Pay Up Fashion Campaign Remake
Best Affordable Sustainable Mini Skirts

15 Best Affordable And Sustainable Mini Skirts

5 Best Popular Clothing Brands From Maryland, USA

Popular Clothing Brands Maryland USA