Ethletic makes socially responsible and environmentally friendly sneakers with its garment factory workers in Pakistan in mind. The German brand partnered with Tip Me to allow its customer to directly tip the people who made their shoes.
Tip Me registers each worker's name, ID card, and phone number to distribute end consumers' tips equally between all people involved in the production. Each of them receives their share via text message on their mobile phone.
Ethletic is proudly the first company to tip garment factory workers in Pakistan. It makes stylish and classic sneakers out of organic cotton and Fair Trade certified materials. All Ethletic products are also cruelty-free.
"Ethletic products are made using only sustainable resources. While the Fairtrade system ensures that producers and manufacturers receive their fair share today, sustainability means that these agricultural areas maintain their economic potential for generations to come. Ethletic pays an additional premium to the official welfare society run by the employees of our production facilities of one US dollar for each pair of shoes sold."
- Ethletic, a fair, vegan, and sustainable sneaker brand
It's so important to choose environmentally friendly materials that are also certified from third-party organizations when buying apparel and footwear. It guarantees safe working conditions for people involved in the supply chain and protects the planet.
Read up my article on certifications and eco-friendly materials to learn more about what you should be looking for:
“The people who work for Ethletic aren’t numbers on a balance sheet or a cost factor for us. We know these people. We appreciate them and their skills, their commitment, their history.”
- Marc Solterbeck, Ethletic Chief Executive Officer
Ethletic is a sneaker brand by Fair Deal Trading GmbH. Its sustainable sneakers are available from USD 80 to 110 in Europe and the United States.
Visit Ethletic.com to discover its collection and shop for Fair Trade sneakers.
Photos via Ethletic.
About the Author: Alex Assoune
Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.