My Cart

Sustainable Fashion shop

What Is Sustainable Fashion

Sustainable fashion is a new way of producing and consuming fashion textiles and products while respecting human and animal rights, and the environment.

Being environmentally conscious isn't a new trend. Sustainable fashion is gaining massive popularity now because of overproduction, overconsumption, climate change and damages to biodiversity.

The United States Environmental Protection Agency (EPA) was already established in 1969 to protect the environment and human health.

One year after beginning its work as an administrator in 2009, Lisa P. Jackson published her seven priorities:


  • Taking Action on Climate Change
  • Improving Air Quality
  • Assuring the Safety of Chemicals
  • Cleaning Up Our Communities
  • Protecting America’s Waters
  • Expanding the Conversation on Environmentalism and Working for Environmental Justice
  • Building Strong State and Tribal Partnerships


What Is Sustainable Fashion human

Sustainable fashion isn't only the responsibility of governments, organizations, and businesses. It is also up to the public to encourage sustainability in the whole fashion industry.

Sustainable fashion concerns the entire fashion industry, from local farmers and factory workers to manufacturers, brands, retailers and the end consumers.

Sustainable clothing is made from environmentally friendly materials using sustainable resources, such as renewable energy, sustainably grown plants, recycled fibers, and up-cycled fabrics.

Read our article here to learn more about the best sustainable fabrics.

We have to act now to reduce the amount of clothing heading to landfills, cut down greenhouse gas emissions, stop the usage of hazardous chemicals, and overall reduce the impact of the fashion industry on the environment.

Sustainable fashion is the movement that drives change within supply chains and business models and promotes economic, social and environmental sustainability in the fashion industry.

Sustainable fashion is a great opportunity to push technology and innovation, create new jobs and opportunities, open new markets and drive growth.

Though, we have to keep in mind that our natural resources on Earth are finite. It is time to reduce resource extraction drastically and use renewable sources instead.

There is a huge carbon footprint associated with the manufacturing and transport of clothing. The fashion industry is one of the largest polluters globally, being responsible for about 10% of all carbon emissions.

The way the industry works now is unsustainable. Climate change is happening at a catastrophic rate. Sustainable fashion is part of the solution.

Unfortunately, it is still difficult to find stylish and affordable clothing that is also sustainably made. Sustainable fashion is inaccessible for many.

It is important to wear clothing that makes you feel comfortable and confident. It is as crucial as the food we put in our bodies and the products we put on our skin.

More on the importance of eco-friendly and sustainable fashion for our future in our other article.

But the latest trends from runway shows that drop into the high street stores every week are still unsustainable.

Fast fashion is responsible for poor working conditions, low wages, air, water, and land pollution, huge textile waste, and toxic chemicals. Fast fashion is putting the future of our planet at risk.

To find sustainable clothing, one has to look for more basic pieces, often with a timeless classic style, clean shapes, cuts, and simple silhouettes.

And that is not necessarily a bad thing. Going back to basics and keeping it simple makes you buy less overall and more purposefully. Which is contributing to sustainability in the fashion industry.

Consumers have to think more about the purchase they make and how it affects the environment. Investing in pieces that last longer, are simple and easily combinable protects the environment.

So is buying second-hand clothing, renting your clothes, learning to sew, and up-cycling.

Read the case we made here if you are unsure about buying second-hand clothing being sustainable.

Reducing the impact we have on the environment is quickly becoming one of the main objectives of this new decade. Sustainable fashion, considering how it impacts all present and future living species on Earth, is a necessity.


sustainable market fruits


Here is what experts have to say about sustainable fashion:


"More sustainable fashion can be defined as clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects. In practice, this implies continuous work to improve all stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components."

- Dr. Anna Brismar, Green Strategy founder and owner

"Wearing sustainable fashions is about a lot more than just checking price tags and purchasing new clothing. Living the sustainable lifestyle isn't something that you should keep to yourself; make sure to tell all your friends that your clothes are organic or environmentally friendly, and encourage them to make sustainable fashions as well."

Boris Hodakel, Sewport founder and CEO

"If you want to reduce the impact of your fashion choices – show the corporations you care about what your clothes are made of, buy differently, choose consciously and support new models of fashion that reduce impact. Fashion has always been a way to indicate who you are to the world – so now is the time to think about what you want your clothes to say about the kind of world and future that we should aim for."

Elizabeth Bohm, Academy of Medical Sciences Head of International Policy

"The primary feature defining sustainable fashion is high-quality, durable products, followed by a pollution-free production process that does not use hazardous chemicals."

Felix Chung Kwok-pan, Steering Committee of Fashion Summit (HK) Chairman


"There's still people who custom-make clothing, and I do believe that those small-scale models are the ones that we need to nurture a lot more in order to build a more sustainable fashion industry."

Elizabeth L. Cline, author of Overdressed: The Shockingly High Cost of Cheap Fashion

“The many encouraging things that the industry is already doing, and the willingness of the [fashion] industry to engage enthusiastically on climate and development should give us all hope, but there’s a great deal that needs to be done.”

Niclas Svenningsen, United Nations Fashion Collaboration for Climate Change (UNFCCC) Manager for Strategy and Relationship Management

Sustainable fashion isn't the newest trend or buzz phrase. It is a revolution happening in the fashion industry that drives meaningful and lasting positive changes.

Luckily, there is a growing demand among consumers of all ages and backgrounds for a more sustainable and ethical approach to fashion.

People are willing to pay more for Eco-friendly products. Fashion brands and retailers are making a conscious effort to get better, putting superior environmental and social values in the forefront of their marketing strategies.

People want to buy and do business with companies they believe in. Using business as a force for good is becoming cool.

Being carbon neutral is trending. So are recycled materials, low waste manufacturing, and zero water dyeing.

So fashion brands even support charitable causes, and actively participate in climate protection projects such as reforestation, water, and wind energy plant construction, and waste collection.

Unfortunately, there is still a lot of greenwashing going in the fashion industry, where large brands and retailers make misleading claims about the eco-friendliness of their products.

Do you think the fashion industry will ever be 100% sustainable?



About the Author: Alex Assoune

Alex Assoune Alex is passionate about conscious living, ethical, and sustainable fashion. He writes to raise awareness around the environmental and social impact of fashion.


More, More, More

Related Articles

upcycled skirt

What Does Upcycled Clothing Mean

The demand for upcycled clothing is rising. There is a regain interest in upcycling clothes among conscious consumers and in the fashion industry as a whole. And that's excellent for... Read More

An Introduction To Slow Fashion And Why It Matters

Where to start with slow fashion? There are so many things to consider, plenty of terms and resources to consume. It's overwhelming when you are trying to build a more... Read More
blonde fashion model lighting
endangered seal sleep

10 Endangered Animals Used For Clothing

Anthropologists believe that men and women began wearing clothes after the last ice age using animal skins and vegetation. Animals were used for clothing as protection from rain, wind, cold,... Read More

How Many Pieces Of Clothing Does A Woman Need

Are you wondering if you have too many pieces of clothing in your wardrobe? If you are asking yourself this question, you already know the answer. Yes, you do! The... Read More
blonde fashion model
red used clothing top

Top 10 Advantages Of Buying Second Hand Clothes

Buying second-hand clothing is becoming cool again. There are many advantages of shopping for used clothes and many consumers see it.Thrifting not only helps your wallet but also the planet!... Read More

Top 10 Reasons Why Fast Fashion Is So Popular

Do you still buy fast fashion currently? I know it's difficult to resist. It's fun, practical and convenient. Maybe learning about the reasons why it's so popular will help you... Read More
fast fashion popular store
white shoes colorful dress

The Small Number Of Times The Average Piece Of Clothing Is Worn

People are wearing their clothes for a decreasing number of times around the world. Ask yourself how many times have you worn the pieces that are on you today? Probably... Read More

Top 5 Tips To Declutter Your Workout Clothes

Too many workout clothes? I know the feeling! It's hard to decide what your essentials are, how to make room for better items, and what to do with the excess... Read More
woman working out
black outfit women

The Opposite Of Fast Fashion: Slow Fashion

Fast fashion is destroying the planet at an alarming rate. Over the last 20 years, the clothing industry took the cheap production of new trendy clothes to new levels.Fast fashion... Read More

Top 5 Reasons Why Organic Hemp Clothing Is So Expensive

Hemp clothes are amazing if you are trying to live a more eco-friendly lifestyle. They are a great way to reduce the carbon footprint of your wardrobe. But why is... Read More
organic hemp plants


Leave a comment

All blog comments are checked prior to publishing