Lanasia is a new sustainable swimwear brand made by women for women. Two sisters Lisa-Maria and Anna-Sophia Beck from Ruggell Liechtenstein are proving that sustainability can be sexy.
The designer brand makes swimwear and sportswear from recycled ocean and landfill waste. It creates luxury designs that value the female body leading with self-confidence, beauty, charm, and refinement.
Recycled fabrics are an important step towards making the fashion industry sustainable. Sustainability is one of the most urgent issues of our time.
The global textile and apparel industry is the second-largest polluter globally after the oil industry. It produces massive amounts of waste, pollution, and carbon emissions every year.
It very inspirational to see young designer brands launching with deep care for the environment and their ecological impact, especially when lead by young women.
Recycled fashion is also one of the top trends this year that contributes to changing the industry for the better. Many designers, brands, and retailers are coming up with new sustainable collections to answer consumers' growing demand for green products.
Recycled nylon or polyamide, also known as regenerated nylon, is one of the most sustainable synthetic fabrics. It's commonly used in the fabrication of swimwear, sportswear, and athleisure garments.
Recycled nylon is produced from post-consumer and post-industrial wastes, such as fabric scraps, carpet flooring, fishing nets, and industrial plastics from landfills and oceans.
Read up my list of sustainable synthetic fabrics to learn more about environmentally friendly options for activewear and swimwear.
Plastic waste is a large global issue. It pollutes the air, soil, and water sources endangering human health and ecosystems. Polluted wastewater ends up in the oceans and threatens marine life.
Annual plastic production has substantially increased over the last 60 years. It was only 1.5 million tonnes in the 1950s.
The International Union for Conservation of Nature (IUCN) reports that more than 300 million tons of plastics are produced every year. And 8 million tons of plastic are dumped into the ocean annually. Only less than 10% of all plastic is recycled.
The 2016 United Nations report on marine biodiversity indicates that the number of species affected by marine debris has increased from 663 to 817 since 2012.
Millions of marine animals die every year because of pollution. Whales, dolphins, sea turtles, and seals often confuse plastic waste with food and get caught in old fishing nets and other marine debris.
Lanasia was founded in 2018 and launched its first sustainable swimwear range "A Sisters Collection" successfully in February 2019. With Lanasia, the Beck sisters joined their passion for fashion and ambition to contribute to a cleaner environment.
"With our label, we want to create options and prove that sustainable pieces can also be stylish, sophisticated, and classy. Living in harmony with nature is an art that mankind has unfortunately forgotten - that's why we want to set the best example and show possibilities of how a young company can set important cornerstones for a sustainable corporate philosophy."
- Lisa-Maria Beck, Lanasia Chief Executive Officer
Lanasia aims to create a community of conscious fashion lovers and raise awareness around the current issues in our fast-consuming society and push forward the concept of slow fashion.
Discover Lanasia new sustainable swimwear collection at Lanasia.com
Photos via Lanasia.
About the Author: Alex Assoune
Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.