H&M just launched a brand new in-store garment recycling program to turn old clothing into new pieces for its customers. The first iteration of this sustainability initiative benefits buyers in Stockholm, Sweden.
Consumers can now see how a container-sized machine transforms old textiles into recycled fibers that will be used to create new garments for the retail giant.
H&M has been making many sustainable collections showcasing beautifully-crafted pieces with recycled materials, such as its Fall 2020 capsule collection.
The retailer usually uses sustainably sourced materials such as recycled polyester and regenerated nylon made from plastic waste or fabric scraps.
The clothing retailer offers sustainable collections made from organic or recycled materials since 2019. Its eco-friendly collection is called "Conscious" and represents under 10% of its product range.
Hennes & Mauritz AB, commonly known as H&M, is a Swedish multinational clothing-retail company. It's the second-largest clothing retailer globally, just behind the Inditex Group, Zara's parent company.
The group is using its influence to support a positive transformation of the global fashion industry. It wants to innovate and be more transparent to create a fair environment for all.
“At H&M Group, we are continually working to make our business model more sustainable to secure long-term growth and, at the same time, make a positive contribution to the world.”
- Helena Helmersson, H&M Chief Executive Officer
H&M plans to become fully circular and climate positive. The retailer is working on many sustainability projects and innovating materials and processes.
57% of the materials used by H&M today are recycled, organic, or sustainably sourced. Its central goal is to reach 100% recycled, repurposed, or more sustainably sourced materials by 2030, if not sooner.
H&M also wants to inspire its customers to wear their clothes for as long as possible. It has long been aware of the disastrous impact of fast fashion on people and the environment and makes efforts to become more sustainable.
H&M new recycling program empowers members of the H&M loyalty club to transform their old garments into something new for 100 Swedish Krona (USD 12).
Other customers can also benefit from the program by paying a fee, about 150 Swedish Krona (USD 18). The company uses profits to fund research projects related to new materials.
Was this article helpful to you? Please tell us what you liked or didn't like in the comments below.
About the Author: Alex Assoune
More, More, More
Knightcore Aesthetic Outfits: 15 Ways To Elevate Your Style
In the realm of internet fashion trends, Knightcore stands out as a captivating aesthetic that draws inspiration from medieval times. It encapsulates the mystique and chivalry of knights and maidens,... Read More
Can You Wear Timberlands in the Snow: 15 Cozy Ideas
Timberland boots are known in a range of environments, worn for work, hiking, and fashionable streetwear. They can be seen at any time of the year, including winter. This creates... Read More
15 Dazzling Outfits For a TWICE Concert You Will Love
Heading to a TWICE concert is not just about enjoying the music. It is an opportunity to immerse yourself in the vibrant world of K-pop culture. Your concert ensemble is... Read More
17 Amazing Outfit Tips For The Plus-Size Rectangle Body Shape
In a world where beauty standards are ever-evolving, embracing your unique body shape is the ultimate act of self-love and confidence. Plus-size fashion has seen a remarkable revolution, with designers... Read More
How to Dress to Buffalo Wild Wings: 15 Easy Outfits
Heading to Buffalo Wild Wings for a night out with friends and looking for the perfect outfit? Whether you are craving comfort, style, or a combination of both, we have got you covered. We have... Read More
15 Awesome Dresses For The Inverted Triangle Body Shape
Welcome to our guide for the most amazing dresses for the inverted triangle body shape. If you have broad shoulders that are noticeably wider than your hips and want to... Read More
Fashion Guide: 15 Amazing Outfits For An Odesza Concert
Attending an Odesza concert is not just about the music; it's an immersive experience where fashion plays a vital role in expressing your individuality and vibe. Whether you're grooving to their melodic... Read More
The 15 Most Attractive Succubus Chic Aesthetic Outfits
Indulge in the dark allure of succubus chic aesthetic and captivate everyone's attention with your enchanting style. Embracing this bewitching aesthetic allows you to exude confidence, channeling seductive and mysterious... Read More
15 Easy and Polished Outfits to Wear to the Grand National
The Grand National is a pinnacle event in the world of horse racing. It is not just about the adrenaline-fueled races. It is also a showcase of high fashion and... Read More
How To Dress For A Packers Game - 16 Practical Ideas
For die-hard Packers fans, game day is a sacred occasion. It’s not just about cheering on your favorite team; it’s also an opportunity to showcase your team spirit with style.... Read More
15 Most Amazing Outfits For A Las Vegas-themed Party
People say that whatever happens in Las Vegas stays in Las Vegas. Here, it's all about the details, and thinking beyond the box is a must. This rule applies to dressing...
What to Wear to Ascot Races: 15 Ultimate Awesome Outfits
As the prestigious event of the Ascot races approaches, the anticipation of a day filled with elegance and sophistication grows stronger. For many, Ascot is not only about the thrilling... Read More
The Ultimate Guide To Goblincore Aesthetic Outfits - 15 Amazing Ideas
In a world where fashion trends come and go like whispers in the wind, there's a peculiar allure to embracing the unconventional. Discover Goblincore, a whimsical aesthetic that celebrates nature,... Read More
15+ Fabulous Outfits to Wear to a Shania Twain Concert
Grab your favorite cowboy hat and channel your inner country girl as we dive into 15+ fabulous outfit ideas to wear to a Shania Twain concert.
How to Dress Your Best to Dairy Queen: 15 Awesome Outfits
Heading to Dairy Queen for a sweet treat? Whether meeting friends for a casual hangout or indulging in a solo ice cream adventure, you will want to look stylish and... Read More
The 16 Most Amazing Fashion Tips For A Heilung Concert
Heilung is an experimental folk music band that promotes a journey back to the roots of human history through their music. "Heilung" means "healing" in German and the music is... Read More
The 15 Most Amazing Outfits For A Disturbed Concert
Attending a Disturbed concert is not just about witnessing an electrifying performance but also about expressing your individuality through your outfit. The perfect ensemble can enhance your concert experience, making... Read More
What to Wear to a Derby Party: 15+ Exciting Ideas
The Kentucky Derby is one of the most anticipated events in the spring every year. It has something for everyone, from horse races, parties, and of course, fashion. The Derby... Read More
What to Wear to Outback Steakhouse: 17 Easy and Polished Outfits
Welcome to Outback Steakhouse, where hearty meals meet casual elegance. Famed for delicious food and casual dining, Outback Steakhouse offers a unique blend of relaxed ambiance and refined flavors. The... Read More
The Best Trousers For The Pear Body Shape: 15 Tips
Dressing for your body shape is not just about following trends; it's about celebrating and enhancing your unique silhouette. For women with a pear body shape, characterized by wider hips... Read More
15+ Best Practical Outfits to Wear to Dallas Cowboys Game
Stepping into AT&T Stadium on game day is more than just attending a football match. It is an experience steeped in tradition and loyalty to the Dallas Cowboys. In the... Read More
Can You Wear Vans To The Gym? 15 Amazing Outfits
Vans are staple footwear for many subcultures such as BMX, hip-hop, and skating. They are also incredibly popular among fashion lovers who want to craft outfits that mix comfort and... Read More
15 Easy and Practical Outfits to Wear to Chili's
Heading out for a casual dining experience at Chili's? Whether you are meeting friends for a laid-back dinner or simply craving some Tex-Mex goodness, finding the perfect outfit is key. Pick outfits that strike... Read More
Can You Wear Uggs Outside? Find Out Now!
Ugg boots are famous all over the world, but many people wonder if it's all right to wear them outside. We are here to help you solve the mystery and... Read More
Can You Wear Blundstones in the Snow: 15 Winter Outfits
Blundstones have been around for over 100 years, and are a well-known quality shoe brand. Their boots are used for worksites, hiking, and everyday wear. They can be worn for... Read More
The 15 Best Outfits For A Rave Party In 2024
Rave parties are dance parties where you can listen to your favorite electronic music, enjoy the energetic atmosphere, and express your style. If you are invited to one and don't... Read More
15+ Most Awesome Outfits For an Alvin Ailey Show
Step into the theater for an unforgettable evening at the Alvin Ailey show. Here, dance is not just movement. It is a profound expression of emotion and artistry. Your attire... Read More
0 comments