Danish contemporary ready-to-wear fashion brand Ganni just launched a new sustainable winter collection. It features eleven pieces made from recycled fabrics in traceable production processes.
Ganni showcases soft and comforting wardrobe staples for this cold season called "softwear". This line of eco-responsible basics is classic high-quality, and timeless, so you can keep wearing the beautiful pieces for many years.
The new eco-friendly collection includes comfy dresses, long coats, cozy joggers, simple t-shirts, warm jackets, and more. The prices range from EUR 225 to 395.
Based in Copenhagen, Gannni is a contemporary, global fashion brand owned and led by a husband-and-wife team, Creative Director Ditte Reffstrup, and Founder Nicolaj Reffstrup.
Ganni features strong Scandinavian styles full of unexpected details and personality. It describes itself as Scandinavian design, but not as you know it.
The brand creates clothes inspired by the women that wear its best pieces and is on a mission to make confident designs for everyday wear.
Ganni sees sustainable fashion as its moral obligation. It focuses on becoming more responsible as much as possible. Ganni is committed to making better choices every day across the business to minimize its social and environmental impact.
It has introduced over 30+ responsible initiatives last year, including a take-back scheme, rental platform, and certified, organic, or recycled fabrics into its collections.
About the Author: Alex Assoune
Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.