My Cart

Close
Sustainable Fashion Brand ExtraAF Launches in the Middle of a Crisis

Sustainable Fashion Brand ExtraAF Launches in the Middle of a Crisis


The new London-based sustainable fashion brand ExtraAF is launching officially worldwide. The brand offers high-quality garments made from a wide selection of eco-friendly materials, without compromising on style.

Founded in 2019, ExtraAF is meant to be a modern answer to the issues in the global fashion industry. It aims to be good to people and the world.

ExtraAF is all about good fashion, created with quality, care, and confidence. It wants to put fashion, people, and the planet first, possibly for the first time in United Kingdom retail history.





Most styles offered by ExtraAF are 80% sustainable. The fashion brand uses semi-synthetic man-made cellulosic materials such as viscose, Ecovero, Tencel, rayon, cupro, and modal but also natural fibers like linen and cotton from the Better Cotton Initiative (BCI).


Learn more about eco-friendly materials for clothing by reading my article on the top 10 sustainable fabrics.


ExtraAF follows the trend of rising ethical and sustainable fashion brands that answer conscious consumers' demand for eco-friendly clothing.


As we shift towards living more sustainably, ExtraAF aims to provide ethically sourced and produced clothing without compromising on style or current fashion trends.

When it comes to sustainable fashion, less is always more. The best way to protect the planet and the welfare of people is to buy fewer clothes and higher-quality.

ExtraAF understands the necessity to reduce waste and pollution. It produces smaller, more exclusive designs instead of investing in huge runs.

The new brand manufactures its products exclusively in Europe, Lithuania, and Bulgaria. This ensures a short supply chain and a low carbon footprint.

ExtraAF also pays close attention to the wages and working conditions in their factories. Clothing packaging and woven labels are also made with recycled plastic.

 

extraaf fashion pin



The COVID-19 pandemic has hit the global fashion industry hard. Sustainability is now more important than ever for apparel businesses to stay relevant after the crisis.

ExtraAF is one of the few sustainable fashion brands launching during the coronavirus pandemic. it invites influencers to shoot video and photography in the safety of their own home.

Discover ExtraAF eco-friendly collection on their online store extraaf.com

Photos via ExtraAF.

 

About the Author: Alex Assoune

Alex Assoune Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.


Share


More, More, More


Related Articles

apnee swimwear

Apnée Swimwear Launches Swim Trunks Made of Ocean Trash

The sustainable swimwear brand Apnée is launching its first complete collection made of ocean trash, including recycled swimshorts produced in Portugal. Two passionate French divers founded the Apnée swimwear brand... Read More

Social Dimensions of Green Economy and Sustainable Development

The United Nations Research Institute for Social Development (UNRISD) has been responding to widespread concern that the social dimensions aren't well understood or integrated into sustainable development discussions. Sustainability often... Read More
children cambodia
summer beach

10 Tips For a Zero Waste Summer

Now is the time to enjoy your summer with Zero Waste. All kinds of waste are piling up in landfills at an alarming rate. Single-use plastics have a disastrous impact... Read More

Levi’s Most Sustainable Jean Ever: WellThread 502 Renewcell

Levi's launched its most sustainable jean ever on July 21st, the 502 as part of its Wellthread collection in collaboration with Renewcell. They’re made from high-quality, recycled denim. Levi Strauss... Read More
levis wellthread
polyurethane leather

Difference Between Polyurethane Leather And Real Leather

How do you tell if clothing items, furniture, or shoes are real leather or one of its many alternatives? When out shopping for leather products, it's difficult to see any... Read More

Sustainable Capsule Collection by Blanche x Christian Lacroix

Copenhagen-based sustainable denim brand Blanche is launching in August 2020 a new capsule collection in collaboration with French fashion designer Christian Lacroix. Christian Lacroix released his first Haute couture collection... Read More
blanche lacroix
zero waste

10 Reasons Why Zero Waste Is Impossible

Developing Zero Waste in the world is a much-needed endeavor. Especially in the fashion industry, clothing and other textile wastes are piling up in landfills at an alarming rate. The... Read More

Stella McCartney Launches Her Most Sustainable Swimwear Collection

Stella McCartney, one of the pioneers of sustainable fashion, is launching her most sustainable swimwear collection to date for Autumn Winter 2020. Stella McCartney is an English fashion designer, daughter... Read More
stella mccartney swimwear
circular fashion

Bethesda Green's Innovation Lab on the Circular Economy for Fashion

Bethesda Green's Innovation Lab is organizing a 2020 Summer Speaker Series on sustainability and the circular economy. Together with founders, industry experts, and policymakers, it sparks conversations to educate and... Read More

16-Year-Old Girl Scout Sarah Kessler Explains Sustainable Fashion

"Sustainable fashion is growing, and you can be part of the change!" tells 16-Year-Old Girl Scout Sarah Kessler on Instagram. She has been interested in fashion for a long time... Read More
sarah kessler

0 comments

PLEASE SIGN IN OR SIGN UP TO POST A COMMENT