My Cart

Sustainable Fashion Brand ExtraAF Launches in the Middle of a Crisis

Sustainable Fashion Brand ExtraAF Launches in the Middle of a Crisis

The new London-based sustainable fashion brand ExtraAF is launching officially worldwide. The brand offers high-quality garments made from a wide selection of eco-friendly materials, without compromising on style.

Founded in 2019, ExtraAF is meant to be a modern answer to the issues in the global fashion industry. It aims to be good to people and the world.

ExtraAF is all about good fashion, created with quality, care, and confidence. It wants to put fashion, people, and the planet first, possibly for the first time in United Kingdom retail history.

Most styles offered by ExtraAF are 80% sustainable. The fashion brand uses semi-synthetic man-made cellulosic materials such as viscose, Ecovero, Tencel, rayon, cupro, and modal but also natural fibers like linen and cotton from the Better Cotton Initiative (BCI).

Learn more about eco-friendly materials for clothing by reading my article on the top 10 sustainable fabrics.

ExtraAF follows the trend of rising ethical and sustainable fashion brands that answer conscious consumers' demand for eco-friendly clothing.

As we shift towards living more sustainably, ExtraAF aims to provide ethically sourced and produced clothing without compromising on style or current fashion trends.

When it comes to sustainable fashion, less is always more. The best way to protect the planet and the welfare of people is to buy fewer clothes and higher-quality.

ExtraAF understands the necessity to reduce waste and pollution. It produces smaller, more exclusive designs instead of investing in huge runs.

The new brand manufactures its products exclusively in Europe, Lithuania, and Bulgaria. This ensures a short supply chain and a low carbon footprint.

ExtraAF also pays close attention to the wages and working conditions in their factories. Clothing packaging and woven labels are also made with recycled plastic.


extraaf fashion pin

The COVID-19 pandemic has hit the global fashion industry hard. Sustainability is now more important than ever for apparel businesses to stay relevant after the crisis.

ExtraAF is one of the few sustainable fashion brands launching during the coronavirus pandemic. it invites influencers to shoot video and photography in the safety of their own home.

Discover ExtraAF eco-friendly collection on their online store

Photos via ExtraAF.



About the Author: Alex Assoune

Alex Assoune Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.

Panaprium is proud to be 100% independent with no sponsorship and free of any influence. Products are carefully handpicked from brands we trust and support. If you buy something through our link, we may earn a commission.



More, More, More

Related Articles

Best Sustainable Fashion Apps

The Top 20 Most Useful Sustainable Fashion Apps

10 Crucial Factors To Consider When Choosing Clothes

Factors Consider When Buying Clothes
Eco-Friendly Laundry Stain Removers

13 Best Natural And Eco-Friendly Laundry Stain Removers

The Truth About Workers Conditions In Fast Fashion

Workers Conditions In Fast Fashion
Uses Of Synthetic Fibers

All Uses Of Synthetic Fibers You Need To Know

8 Best Compostable And Eco-Friendly Dryer Sheets

Compostable Eco-Friendly Dryer Sheets
How Fast Fashion Affects Society

Fast Fashion Social Impacts And How It Affects Society

10 Advantages Of Synthetic Fibers You Need To Know

Advantages Of Synthetic Fibers disadvantages
Natural Eco-Friendly Laundry Scent Boosters

7 Best Natural & Eco-Friendly Laundry Scent Boosters

Top 30 Best Places To Sell Used Clothes For Cash

Sell Used Clothes For Money