My Cart

Close
Elle L Music Artist And Fashion For Conservation Ambassador

Elle L Music Artist And Fashion For Conservation Ambassador


Elle L is a London-based musician and ambassador for Fashion for Conservation. She has supported conversations about responsible fashion for the past three years within the British fashion industry.


"Music is a powerful communicator and that can be used for change and to empower people. Fashion too, it’s a movement. So for me, there’s a lot we need to do to protect and prevent the damage that is being done by consumerism and negligence to the environment… beyond that on human rights and equality."

 - Elle L, music artist, and responsible fashion advocate, as told to Curiously Conscious


Fashion for Conservation (FFC) founded by Ava Holmes and Sam Zwicker in 2012 is a fashion event and marketing company for emerging designers committed to sustainable fashion and the preservation of our natural resources. Since 2019, FFC includes Artisan Realized Craft, a commerce platform selling handcrafted accessories from the lower Peruvian Amazon rainforest.





Elle L is also an advisor to the United Nations in Sustainable Fashion and Media, supporting the UN Alliance for Sustainable Fashion. She directs visuals and music for Copenhagen Fashion Week as well. Her debut album will release in 2020.

On her recent trip to Los Angeles to support the environment through sustainable fashion, Elle L says to Fab L' Style:

“I support sustainable fashion to support reversing our environmental crisis. The fashion industry is currently one of the biggest perpetrators of pollution - through creating positive change and impact, we can make a real difference to our planet’s survival. [...] If we come together and take action to live and create more consciously, we can protect future generations, ecosystems, and wildlife.”

Since the world locked down due to the COVID-19 pandemic, the fashion industry is in shock, and efforts toward more sustainability are becoming more important than ever.

The global fashion industry is valued at USD 2.5 trillion in yearly revenue but USD 1.5 billion worth of orders were canceled in Bangladesh alone due to the coronavirus pandemic, as reported by Bloomberg.

Order cancellations are a big setback for the fashion world. Bangladesh is the world’s biggest garment exporter after China. Unfortunately, from April to May 2020, sales decreased by 60-70% in the worldwide fashion and luxury industry.

The COVID-19 pandemic is not only endangering human health but also destroying livelihoods, threatening food, shelter, and security in countries garment-producing countries like Bangladesh.

One of the positives post-COVID-19 crisis is the regained interest in sustainability. The fashion industry needs to become more sustainable to survive such global disasters.

Talking about the future of sustainable fashion in the wake of COVID-19, Elle L tells the United Nations:

“We are on the cusp of a mass awakening in consciousness, a movement to raise awareness of the power in our purchases. As fashion sits at the intersection of art and utility, it has the power and responsibility to create a beautiful solution that helps to stitch back together communities that are healthier, stronger, and more artistic. [...] Could this be an opportunity for fashion, one of the biggest global creative industries, to stop, reflect, and reset?"

Follow Elle L on Instagram.

Photos via Elle L.

 

Share

About the Author: Alex Assoune

Alex Assoune Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.

-
Panaprium is proud to be 100% independent with no sponsorship and free of any influence. Products are carefully handpicked from brands we trust and support. If you buy something through our link, we may earn a commission.
-

0 comments

PLEASE SIGN IN OR SIGN UP TO POST A COMMENT


More, More, More


Related Articles

Best Affordable Sustainable Midi Skirts

15 Best Affordable And Sustainable Midi Skirts

7 Best Popular Clothing Brands From Vermont, USA

Best Clothing Brands Vermont USA
Affordable Sustainable Pencil Skirts

20 Best Affordable And Sustainable Pencil Skirts

15 Best Affordable Work Pants Made In The USA

affordable work pants made in usa
Best Affordable Vegan Leather Boots

18 Best Affordable Vegan Leather Boots In 2021

5 Best Popular Clothing Brands From Montana, USA

Best Clothing Brands Montana USA
impact Online Shopping Environment

The Truth About Online Shopping Environmental Impact

20 Best Affordable And Sustainable Denim Shorts

Best Affordable Sustainable Denim Shorts
Pay Up Fashion Campaign Remake

What Happened To The Pay Up Fashion Campaign

15 Best Affordable And Sustainable Mini Skirts

Best Affordable Sustainable Mini Skirts