French outdoor lifestyle brand Aigle just appointed the three founding designers of Études Studio Aurélien Arbet, Jérémie Égry, and José Lamali as its new artistic directors.
The trio will present their first collection for the French outdoor lifestyle brand in June 2021.
Founded in 1853, Aigle is known for its rubber boots and is owned by MF Brands Group alongside Lacoste, The Kooples, and Gant.
The company has been making numerous sustainability initiatives over the past few years, including the introduction of a clothing recycling service in-store, a resale platform called Second Souffle, and repair workshops in cities including Paris, Bordeaux, and Lyon.
It aims to reinforce its footprint in eco-friendly clothing, as told by Sandrine Conseiller, chief executive officer of Aigle.
"I firmly believe that we will succeed to grow sustainable fashion on the market if our collections are desirable. Therefore, with the Études trio as our new artistic direction, we will strengthen our commitments: creating eco-friendly clothing and accessories that do not harm the world around us, which is paramount for the Aigle brand."
- Sandrine Conseiller, Aigle chief executive officer
Aigle has collaborated with brands such as Koché and Jean-Charles de Castelbajac in the past and plans to open new collaborations in 2021.
Études Studio founding trio has been making men’s and women’s ready-to-wear since 2012. It previously designed a capsule collection for Adidas, and explains its plans for the future in a statement:
"We look forward to sharing our vision with Aigle, to write a new page of its history, and to develop a contemporary silhouette, designed for the city and nature."
Aigle, a master rubber maker since 1853, makes his boots by hand and perpetuates unique know-how of protecting man in nature. Building on this heritage, Aigle boots, shoes, and clothing combine authenticity, style, and function. The requirement for quality and attention to detail are at the heart of the design of the collections to guarantee you a fair and sustainable product.
About the Author: Alex Assoune
Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.
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