A new study from the U.S. Cotton Trust Protocol and the Economist Intelligence Unit reveals that sustainability is the second most important objective for fashion companies during the COVID-19 crisis.
Even if the coronavirus pandemic hit the global apparel industry hard, fashion companies are more determined than ever to encourage sustainable fashion.
The survey of 150 executives working in the fashion, retail, and textile industries in Europe and the U.S. shows that sustainability is a key strategic objective for 60% of clothing businesses.
Customer experience is still the primary factor that directs companies' strategy and is the main objective of 64% of the surveyed organizations.
Most fashion brands and retailers (65% of those surveyed) aim to develop their sustainability actions primarily by sourcing sustainably produced raw materials.
"It’s clear from the survey results and our interviews with business leaders that the industry is committed to driving progress on its sustainability performance. We were particularly struck by the fact that sustainability is largely considered as pre-competitive, behind the scenes brands are sharing resources and lessons learned."
- Jonathan Birdwell, Economist Intelligence Unit regional head of public policy and thought leadership
However, only 51% of surveyed fashion businesses mentioned introducing a circular economy approach and reducing greenhouse gas emissions.
Only 55% of them measure their greenhouse gas emissions, 59% how much water and energy is used in raw material production, and 62% the application of worker rights in their supply chain.
And fashion companies want to invest in sustainability because of consumers first (51% of them), or other brands and retailers (50% of them), or environmental activists (35% of them).
There is still a long way to go to make the fashion industry sustainable. Fashion is one of the most polluting industries in the world. It produces massive amounts of waste, pollution, and greenhouse gases every year.
It's time to take massive action and drive change in the global textile and apparel industry. For fashion businesses, it means reducing waste, pollution, and carbon emissions.
They need to make more sustainability efforts to thrive in the market after the coronavirus pandemic as conscious consumerism is rising. Buyers are asking for more transparency, accountability, and sustainability.
Businesses that don't make enough sustainability progress risk losing market shares, the trust of their employees, suppliers, partners, and customers.
Was this article helpful to you? Please tell us what you liked or didn't like in the comments below.
About the Author: Alex Assoune
More, More, More
Dress With Style to Dunkin' Donuts (15+ Ultimate Awesome Outfits)
As you head to Dunkin' Donuts, why not infuse a dash of style into your coffee run routine? Whether you are grabbing a quick cup of your favorite brew or... Read More
15 Amazing Fashion Tips For A Rod Stewart Concert
When it comes to attending a Rod Stewart concert, fashion takes center stage just as much as the music itself. If you don't know what to wear, we can help... Read More
Steal the Spotlight at the Phoenix Open: 15 Awesome Outfits
As you prepare to attend the Phoenix Open, one of the most prestigious events in golf, you are eager to curate an ensemble that seamlessly blends style, comfort, and practicality.... Read More
The Ultimate Dressing Tips For Men With Rectangular Bodies
Knowing how to enhance some parts of your body rather than others is essential in creating a flattering and harmonic silhouette if you have a rectangular body shape. In this...
15 Beautiful And Easy Plus-Size Pear Body Shape Outfits
Every body shape is beautiful and deserves to be celebrated with flattering clothes that highlight its best features. If you have a plus size silhouette with a narrow waist, narrow... Read More
15+ Dreamy Forestcore Aesthetic Outfits
The forestcore aesthetic embraces all things natural and whimsical. Here are 15+ dreamy forestcore aesthetic outfits that channel your inner forest fairy.
That Girl Aesthetic Outfits - 15 Easy And Practical Ideas
The That Girl Aesthetic is an internet trend that is becoming more and more popular in 2024. If you are captivated by this blend of timeless elegance and modern charm,... Read More
Ultimate Outfit Guide to Taco Bell: 15+ Awesome Items
Step into Taco Bell with confidence and style by creating the perfect outfit that celebrates your love for all things taco! Whether you are grabbing a quick bite or planning... Read More
The 15 Most Amazing Dresses For The Hourglass Figure
The hourglass body shape stands out among other silhouettes because of its balanced proportions and defined waistline. If you're blessed with this silhouette, you have the enviable opportunity to accentuate... Read More
0 comments