It's super easy to sell pre-loved fashion on Depop. The peer-to-peer social and mobile app-based marketplace helps you buy and sell vintage and designer apparel, footwear, and accessories.
Depop feels like Instagram but functions like eBay. Sellers take pictures of the clothes they want to get rid of, then share them on the platform. After making a sale, they ship each item to the buyer.
Depop is a second-hand clothing retailer and an online thrift store where over 30 million users trade high-quality items from any brand. Many people are successful in presenting and selling beautiful fashion on Depop.
This app is very colorful and attracts young users. It offers a fantastic opportunity to revive old trends and styles from the 80s and 90s. And it's available for iOS and Android.
Depop originally started as a social network then evolved into a resale platform and global marketplace. It gathers creative influencers, stylists, designers, artists, collectors, and vintage sellers worldwide.
It's a British clothing company based in London, United Kingdom, rapidly expanding its global presence in the United States, United Kingdom, Australia, and more.
Depop is one of the easiest ways to buy and sell used clothing. It's an online thrift store where you can browse and list high-quality second-hand clothes, shoes, bags, accessories, and jewelry.
If you are looking for the best tips for succeeding with an online clothing store, follow this ultimate guide on how to sell pre-loved fashion items and make money on Depop.
We'll go over what you need to know to master Depop and be successful. You'll find the best plan, strategy, and course of action you can take to sell fashion online.
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Know the basics of Depop selling
There are a few technical details you should be aware of before you can sell clothes on Depop successfully. The basics are crucial to get right, or you risk starting on the wrong foot.
If you've used the platform in the past, you already know the basics and what to do. If you are new to selling on Depop and making money, these few beginning steps may be extra helpful to you.
First, you need to download the app and set up a new Depop account. You can start with signing up by verifying your phone number and answering a few questions about your personal information.
Then, you need to create a username, link the account to your email address, and add a photo that represents your brand. Depop will ask you to describe your main style and what kind of items you plan to sell.
Please make sure you have a billing address and a PayPal account ready for the next steps. You will need those to handle all the payments and get paid as a Depop seller.
If you want to set up a business account, you can do so. Then you need to enter your tax information. Finally, connect your store to social media. Start a dedicated Instagram account to turn followers into buyers.
When selling used clothes on Depop to make money, keep in mind that the platform charges a 10% flat-rate fee on all items sold. Depop keeps a portion of the profits every time you make a sale and sends the rest to you.
Depop is easy-to-use and cheap compared to other options to set up a store and sell clothes online. It's one of the most affordable and practical ways to make money online by selling used fashion.
The peer-to-peer marketplace doesn't just focus on the selling of clothes. It gathers people from all other the world that cares for personal expression, fashion, music, art, culture, and community.
Understand your customers
To succeed in starting a fashion store on Depop and make money, you need to know what to sell, what your potential customers expect, and if any competition exists in your target niche.
In general, you can sell any fashion product online that is still in good condition, including many types of textile and apparel, clothing, bags, shoes, footwear, and accessories.
You have to know your target market in-and-out before you even think about starting an online store. You will need to find buyers for your items, whether they are new or pre-loved, from high-street brands or high-fashion or anything in-between.
To effectively start selling used fashion on Depop, find out beforehand what people want to buy. Depop focuses on unique aesthetics from plain to one-of-a-kind items.
If you want to succeed with your Depop store and make extra cash, you need to list styles that work for your followers and stay consistent with your offering.
Once you know your audience in and out, offer specific designs that answer their needs. Keep an eye on trends to ensure that your items will attract potential customers.
Follow the seasons and the trends that come and go. Old trends also often tend to come back around. Research what is currently popular on Depop and other platforms and make sure you offer what is in demand.
You can study similar items that have been sold in the past to understand what kind of used items you can sell. With some time, experience, and know-how on your hand, you will get better at seeing trends and making product offers that sell quickly.
Find the best clothes to sell on Depop
To succeed in your new Depop venture and make money, you need to decide what clothes to sell. You can sell any fashion product online that is still in good condition in general.
Only sell quality products on Depop to ensure happy, returning customers. The clothes you plan to sell shouldn't show any imperfections, misalignment, rough edges, mismatched patterns, irregularities, or defects.
You can sell multiple textile types, apparel, clothing, bags, footwear, and accessories. They can be from high-street brands or high-fashion or anything in-between.
Start by cleaning your closet to find out what you don't need and what you can sell on Depop immediately. Keep only the best clothes you wear all the time to make every piece in your wardrobe a winner.
Make room in your closet to find out your best and favorite pieces and get rid of the clothes you don't need. You can sell all the garments that don't deserve a place in your wardrobe anymore.
Source unique items to sell on Depop
The next step to furnish your online store on Depop is to source other products to sell. Thankfully, there are many fantastic places to get affordable items to offer on Depop to make extra cash.
Thrift shopping is one of the best options to curate stylish garments to sell online. Many conscious fashionistas run thrift accounts that promote a more ethical and affordable approach to fashion.
Like many successful resellers, you can start a curated thrift business through Depop and make money. You only need to offer quality second-hand clothes, shoes, accessories, jewelry and sell them online to potential customers.
You can find used items to sell on Depop at an auction, fashion fair, farmers' market, town market, or garage sale. You can also ask your friends for clothes they don't need anymore.
Visit eBay, Craigslist, or Gumtree to source unique vintage or high-end items. Some sellers even purchase clothes from people directly on social media like Instagram, Pinterest, and Facebook.
You can also do a quick search on the internet and find your nearest local consignment store. Places like Buffalo Exchange and Crossroads Trading are prime locations to find stylish fashion for your Depop store.
Online marketplaces are also fantastic places to find used fashion products to sell on Depop. They remain the best places to discover new pieces to offer in your store when you are short on time.
Take high-quality product pictures
You need to upload high-quality pictures when selling used fashion on Depop to make money. Too many fashion resellers take low-quality photos of their products and wonder why they don't sell.
Stand out from the crowd and jump in front of your competition with unique, clear, eye-catching, color-matching, diverse, and on-brand product pictures.
Ensure each picture you upload on your Depop store puts your fashion items in a good light so potential customers can rapidly identify that what you offer is what they need.
High-quality photos are a sure way to attract potential customers and make money. Make sure to put enough time and attention into your product pictures.
Take a realistic picture in a great setting, without too many filters or lighting effects whenever possible. To make sure your feed is attractive to potential buyers, take good photos and consider the following:
- choose a good camera; a cellphone can work
- choose a light and neutral background
- autofocus on the product
- ensure good lighting not too dark or too bright
- use natural light as much as possible
- adopt an original and professional look
- pay close attention to the details
- choose portrait mode primarily for mobile view
- keep unity between shots and different products
- use the same setup and a tripod for consistency
- edit pictures afterward to increase the attractiveness
- take inspiration from other product photos
Write the best product descriptions
A thorough product description is crucial when selling items on Depop. If you want to succeed in starting a store and making money, you need to describe what you sell perfectly.
Make sure each potential buyer understands your product offering and why they need your items. Keep your copy brief as most users don't read through it all.
And use product tags in your Depop listings. Product tags allow you to highlight products from a catalog and help customers learn more about your product offering. Just hashtag everything about your listing you can think of since people search for what they want using tags.
Being as thorough as possible in your product description will ensure customer trust and push hesitant customers to buy your used items. If your product description is good enough, it will sell your items for you.
To make money on Depop, you need to place the right product in front of the right people at the right time. So make sure your potential customers can rapidly identify what you are selling.
People look at the product description to gather as much information as possible. Serious resellers usually provide many details. Include the following in your captions:
- the product name or title
- the brand name
- at least 100 words detailed product description
- information regarding fit and sizing
- unique details about construction
- colors and patterns
- the item condition
- materials used for fabrics and finishing
- information about shipping rates and taxes
- other related products you might sell
- relevant hashtags
List your clothes at the right price
In your Depop store, you need to price your used items correctly to sell them and make money. Avoid selling products for very cheap or a high price. Middle-range prices are the most successful.
If you choose to heavily discount an item or make a deal that seems too good to be possible, it will probably turn many people off.
Offering your pre-loved items at a reduced rate isn't always the best strategy. If you place your prices too low, it diminishes your brand and the perceived value of your products.
Sell your fashion items at a fair price on Depop as it will help you sell them faster and keep people interested. Potential buyers will be more inclined to purchase one of your product offerings if the price is right.
What is important is people find the price fair and a good value for the product quality. It's crucial to get it right and price your used items correctly to make money on Depop.
Check out similar items that have previously sold on Depop and other platforms to get an idea of how to price your fashion items. The price is one of the primary factors that influence online purchases.
For more information and guidance, read our ultimate guide on how to price used products correctly and sell them online.
Grow a following to make money
To make money on Depop, you need to let people know your store exists. It's crucial to have an effective marketing strategy and raise awareness about your brand and what you offer.
Keep in mind that it takes a lot of hard work to grow your Depop following. The platform has millions of users, and everyone is competing for attention.
To increase your followers in the Depop community and the niche you chose, you need to keep them engaged. Interact with potential customers and talk to people in the community as often as you can.
Every day, you need to make talking to the community a priority. Make your followers interested in your offers by communicating with your audience as much as possible.
You can talk about your favorite items in advance, organize a sale, and promote them through collaborations. Mix pictures and videos, upload multiple photos at a time, and don't neglect Instagram to attract buyers.
One of the best ways to see your following increase is to use other platforms. Be active on other social networks to drive new users and followers to your Depop store.
You may already have a growing audience elsewhere that you can direct to your Depop shop. Or start from scratch and grow your following on other social media platforms like Instagram that are ideal for fashion.
Social networks come and go and if you have limited time, choose the right platforms that are growing in users where you can reach a high amount of people for the least effort.
Ensure your content is relevant to each platform and fits your style and your products. Post consistently and encourage your audience to follow you on Depop as well.
You can also collaborate with other accounts and promote each other. Be present in the community and extra helpful and engage with other creators and resellers.
Keep your brand consistency
You can make a lot of money on Depop by selling clothes if you stay consistent with your brand, theme, style, product offering, and posting schedule.
Be present on the platform every day and post as often as your schedule allows you to. It will help you sell your clothing items faster and keep people interested in your brand and products.
Depop is a community platform that is fantastic for fashion. You can take a few pictures of yourself wearing each item and share them every day. Then, let people contact you to purchase them.
Depop is very visually stimulating and offers perfect opportunities for fashion sellers. The high number of users makes it easy for you to find potential buyers. But the competition is also high.
That's why staying consistent will put you at an advantage. Make a routine and keep steady with your content and ensure each upload is attractive and high quality.
Please your customers
Depop is a simple and effective way to make money selling fashion items. But you need to keep your customers happy like any other business venture. Reply to buyers concisely and rapidly, within a day, at the very latest.
Make sure to read notifications, answer questions, and reply to messages. The more active you are on Depop, the faster you will grow and make money by selling clothes.
Ensure you offer better products over time and to please your customers. You want to establish a good reputation and be known as a reputable seller.
Provide as much accurate information on the product as you can. You can also offer a quality guarantee or warranty when selling clothing items on Depop.
Inspire trust and be customer-oriented. Your number one priority is to make customers happy and satisfied. Returning customers are the best source of revenue and marketing for your brand.
Make sure they remember you and keep them interested in what you have to offer next. Thank your customers after each purchase and do your best to stand out from the competition.
Put processes in place to ensure quality and authenticity. Be sure to answer as many questions from potential buyers as you can. Update your offers accordingly, and don't forget Depop terms and policies.
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About the Author: Alex Assoune
Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.