My Cart

Close
demonstration earth

The Youngest Generation Choose Sustainable Fashion


Fashion used to slow, local, and expensive before the rise of fast fashion over the last 20 years. But clothing pieces lasted a lot longer and old textiles were often repurposed into new items.

Today, high-street fashion is global, fast, trendy, cheap, and offers new designs every day. The traditional 4 seasons have been replaced by 52 seasons, one every week.

The COVID-19 crisis has affected the fashion world deeply. Workers lost their livelihood, factories stood still, and businesses went bankrupt. Sustainable fashion is now the future of the textile and apparel industry.

The youngest generation demands more sustainability and transparency in the fashion industry. They promote a more responsible way of producing and consuming clothes. They buy fewer clothes and higher quality.

Fast fashion is near its end and a new ecological era is beginning. Sustainability and digitalization are the primary concerns in the fashion system today.

Without technology and innovation, fashion cannot become more sustainable. The apparel and footwear industry is young, dominated by burgeoning minds.

Conscious consumers want handmade, organic, and sustainable clothing. It's understandable as sustainability is necessary for the planet, people, and animals to survive.


"Sustainability is not something special, it is a human need, just like love, affection, sex, and hunger. You can term it as a responsibility - a morality or legal correctness, but it is something that has been important. The conversation is big right now because the people are asking for change."

 - Sanjay Garg, Raw Mango Founder, Designer, and Managing Director

 

india model



Fast fashion created an impulsive shopping culture, making clothing disposable with a short lifespan. We have to move away from the linear take-make-waste fashion system to a more sustainable, circular, and regenerative economy.


"Game-changing technologies can bring real change to the industry. We see large corporations that are committed to becoming more sustainable, have pledged towards circularity. Sustainable fashion is a part of the ecosystem within this shift towards a system that is more restorative and regenerative."

 - Katrin Ley, Fashion for Good Managing Director


Even the youngest consumers understand the urgency of driving change to repair the damage that has been done. We have to take them seriously and start taking massive action to reduce waste, pollution, and carbon emissions.


“For more than 30 years the science has been crystal clear. How dare you continue to look away and come here saying you are doing enough when the politics and solutions needed are nowhere in sight.”

 - Greta Thunberg, climate activist, as told to the United Nations Climate Action Summit

 

greta thunberg



Fashion must not only become sustainable but also ethical and cruelty-free. Many fashion brands still use sweatshop-like conditions in their factories. And billions of animals are killed every year for their hide and skin.

As consumers, we have the power to drive change in the fashion industry. We can help solve these issues by choosing sustainable, ethical, and cruelty-free options when shopping for clothing and accessories.


"One can see the stress increasing upon the durability, quality, and ethical production as the world roars about the degrading climate change. Catastrophes are upon us and its high time to exercise one’s agency in reclaiming socio-environmental responsibility. A massive utilitarian and sustainable shift towards alternative material usage, production, and disposal mechanisms is starting to arise. Though brands are to do their part, a major industry shift is also better enabled by conscious consumerism."

 - Mayura Davda Shah, MAYU Founder and Creative Director


The fashion industry is the second-largest polluter globally. It has a catastrophic contribution to climate change. Luckily, many large brands and retailers are taking these issues seriously and incorporate sustainable practices into their daily operations.


"Applications like Pinterest is largely responsible for bringing transformation. Capsule Wardrobe is a thing now which translates to cutting down of accesses, sticking to essentials, and following a streamlined approach towards fashion. It is interesting to see how international brands are redefining their ways of sourcing fabrics, keeping the environment in mind to reduce their carbon footprints. Industry players are now finding and adapting ways to reduce the use of excess fabric and minimize wasting materials."

 - Akshay Jain, Greenways Managing Partner

 

women fashion pin



Green business is booming. Unfortunately, sustainability is also a marketing strategy. Many fashion companies make misleading claims about the environmental benefits of their products or services. Greenwash drives sales from a favorable image.

As conscious consumers demand greener products and services, the fashion industry struggles to meet them. Fashion brands and retailers must be careful about how they present their clothes.

Sustainability requires new designs, trends, materials, and techniques. A mix of tradition and innovation is necessary to make a successful transition towards sustainable fashion.

 

About the Author: Alex Assoune

Alex Assoune Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks four languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.


Share


More, More, More


Related Articles

food crop

Circular Systems Isaac Nichelson on Eco-Fashion Using Food Waste

Sustainable fashion is one of the biggest challenges of our time. It requires new technologies, innovations, and infrastructure developments. One of them is using food waste to create eco-friendly fibers... Read More

False Ego Colorado Sustainable Fashion Brand Upcycles And Recycles

Meet False Ego, a new sustainable fashion brand based in Denver Colorado in the United States. The company is looking for new technologies and systems to ensure the highest quality... Read More
false ego
neonyt on air

Neonyt Fashion Fair Goes Virtual

The fashion fair Neonyt had to be canceled this summer due to the COVID-19 crisis. The organizers decided to open a virtual show called "Neonyt on Air" with talks, conferences,... Read More

Top 10 Books About The Fast Fashion Disaster

Fast fashion a highly successful and global phenomenon. It has gained massive popularity over the last 20 years and is now everywhere. But it has a very detrimental impact on... Read More
fast fashion books
ethical clothing

Ethical Clothing: All About Fair Fashion

Fair fashion is much more than a trend. It's a revolution. Today, it's becoming increasingly important to have a great style but also protect the well-being of people, animals, and... Read More

Emma Watson About Her New Role on The Sustainability Committee

Emma Watson was appointed Chair of the Sustainability Committee of Kering Group's Board of Directors previously this year. She is a famous British actress, model, and activist, fervent supporter of... Read More
gucci handbag
slow fashion dress

How to Slow Down Fast Fashion

The fashion industry is the second-largest polluting industry in the world. The rise of fast fashion over the last 20 years is responsible for its massive growth but also its... Read More

Sustainable Alternatives to Recycled Plastic You Should Know About

Conscious consumers now look for sustainable synthetic fabrics as the more ethical and responsible choice for clothing, especially in activewear and sports apparel. Recycled plastics including recycled polyester and nylon... Read More
plastic girl pool
sustainable fashion

4 High-Tech Fabrics for a Sustainable Fashion Future

The global textile and apparel industry is one of the greatest polluters. Luckily, innovative and sustainable materials are slowly replacing traditional polluting fabrics. The overproduction and overconsumption of cheaply made... Read More

Sustainable Fashion Brand ExtraAF Launches in the Middle of a Crisis

The new London-based sustainable fashion brand ExtraAF is launching officially worldwide. The brand offers high-quality garments made from a wide selection of eco-friendly materials, without compromising on style. Founded in... Read More
Sustainable Fashion Brand ExtraAF Launches in the Middle of a Crisis

0 comments

Leave a comment

All blog comments are checked prior to publishing