My Cart

How To Cope With Covid-19 As A Start-Up

How To Cope With Covid-19 As A Fashion Start-Up

Alex Assoune, Panaprium Founder, talks to Startup Info about innovation in the fashion industry and how to cope with COVID-19. In this interview, he explains how Panaprium started as a business and the difficult choices he had to make along the way.

During the coronavirus pandemic, large brands and retailers worldwide canceled orders and closed stores down. The consequences are devastating to the global fashion industry and many Asian countries where most clothes are manufactured today.

Thankfully, the most promising change post-COVID-19 is the globally growing importance of local, fair, ethical, and sustainable apparel production. Fashion doesn't have the luxury to ignore sustainability anymore.

As an upcoming business in the textile and apparel sector, it is our responsibility to lead the way toward more sustainable fashion, mindful production, and consumption.

Key players in the clothing industry need to do their best to lower their environmental and social footprints. Otherwise, they risk losing market shares, the trust of their employees, suppliers, partners, and customers.

Read the full interview of Alex Assoune at

About the Author: Alex Assoune

Alex Assoune Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.




More, More, More

Related Articles

Zero Waste Lifestyle Meaning Guide

All You Need To Know About The Zero Waste Lifestyle

20 Best Affordable, Ethical, Minimalist Clothing Brands

Best Affordable Ethical Minimalist Clothing Brands
Best Affordable Sustainable Hats Beanies

15 Best Affordable And Sustainable Hats And Beanies

10 Best Plus-Size Clothing Rental Subscription Services

Best Plus-Size Clothing Rental Subscription Services
How Many Jeans You Really Need

The Truth About How Many Jeans You Really Need

15 Best Affordable, Ethical, And Vegan Winter Scarves

Best Affordable Ethical Vegan Winter Scarves
Guide To How Many Dresses You Need

The Ultimate Guide To How Many Dresses You Need

20 Best Affordable And Sustainable Formal Dresses

Best Affordable Sustainable Formal Dresses
eco fashion repair old clothes

Eco Fashion Teaches You How To Fix Your Old Clothes

Stefanie Giesinger's Brand nu-in Is Now 100% Vegan

Stefanie Giesinger nu-in vegan fashion