My Cart

How To Cope With Covid-19 As A Start-Up

How To Cope With Covid-19 As A Fashion Start-Up

Alex Assoune, Panaprium Founder, talks to Startup Info about innovation in the fashion industry and how to cope with COVID-19. In this interview, he explains how Panaprium started as a business and the difficult choices he had to make along the way.

During the coronavirus pandemic, large brands and retailers worldwide canceled orders and closed stores down. The consequences are devastating to the global fashion industry and many Asian countries where most clothes are manufactured today.

Thankfully, the most promising change post-COVID-19 is the globally growing importance of local, fair, ethical, and sustainable apparel production. Fashion doesn't have the luxury to ignore sustainability anymore.

As an upcoming business in the textile and apparel sector, it is our responsibility to lead the way toward more sustainable fashion, mindful production, and consumption.

Key players in the clothing industry need to do their best to lower their environmental and social footprints. Otherwise, they risk losing market shares, the trust of their employees, suppliers, partners, and customers.

Read the full interview of Alex Assoune at


About the Author: Alex Assoune

Alex Assoune Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.

Panaprium is proud to be 100% independent with no sponsorship and free of any influence. Products are carefully handpicked from brands we trust and support. If you buy something through our link, we may earn a commission.



More, More, More

Related Articles

Best Affordable Sustainable Denim Dresses

15 Best Affordable And Sustainable Denim Dresses

15 Best Affordable And Sustainable Midi Skirts

Best Affordable Sustainable Midi Skirts
Affordable Sustainable Pencil Skirts

20 Best Affordable And Sustainable Pencil Skirts

The Truth About Online Shopping Environmental Impact

impact Online Shopping Environment
Best Affordable Sustainable Denim Shorts

20 Best Affordable And Sustainable Denim Shorts

What Happened To The Pay Up Fashion Campaign

Pay Up Fashion Campaign Remake
Best Affordable Sustainable Mini Skirts

15 Best Affordable And Sustainable Mini Skirts

Ultimate Guide To When To Wear Polyester Clothes

When To Wear Polyester Clothes
Affordable Sustainable Denim Skirts

20 Best Affordable And Sustainable Denim Skirts

12 Easy Ways To Check If Linen Is Good Quality

How To Check Linen Good Quality