Atlanta-based fashion designer Christina Yother just launched her new sustainable brand. And she is doing a lot of things right when it comes to sustainability for the apparel industry.
Born and raised in Atlanta, Georgia, Christina Yother has always been passionate about the environment. She even asked her family to start recycling as a birthday present as early as age 12.
Christina Yother presented her first sustainable fashion collection at Vancouver Fashion Week as she launched her new brand of beautiful and effortless dresses, pants, and tunics.
After she graduated from the Savannah College of Art and Design, she decided to start her own business. Passionate about sustainability, she is committed to using sustainable materials and ethical practices in her collections.
Christina Yother believes that fashion shouldn't have to sacrifice style or comfort for sustainability. Her eponymous brand aims to expand the fashion industry in Atlanta and the South.
"My favorite way to design is through draping. As I'm draping, I'll take pictures of ideas that I like. Then I will either collage those photos together on the computer or quickly sew up one of the drapes to try it on and see how it moves. This is how my designs and pattern pieces become the giant, unique, asymmetric shapes that they are."
- Christina Yother, sustainable fashion designer
Christina Yother uses eco-friendly fabrics such as Micromodal and cupro, a type of regenerated cellulosic fiber made from renewable sources. She is committed to using less water and energy and creating less waste.
All manufacturing also happens locally. Christina Yother's clothing collections are entirely made in the USA by experienced and passionate sewers.
She also ships her clothing in boxes with labels made from 100% recycled materials that are also renewable and biodegradable.
It's very encouraging to see more apparel companies create eco-friendly and affordable options for conscious consumers. Let's wish Christina Yother the best.
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