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BJ’s PJ’s Sustainable Fashion Prize LUX Life

BJ’s PJ’s Sustainable Fashion Prize From LUX Life


Organic cotton pajamas and loungewear brand BJ’s PJ’s from Australia received international recognition from LUX Life magazine in 2020 for its sustainability efforts.

The UK-based lifestyle magazine named Belinda Jane Keehn's sustainable fashion brand the Best Eco-Ethical Women’s Loungewear Brand of 2020.

BJ’s PJ’s provides ethical and sustainable fashion products for women, including premium four-way stretch organic cotton loungewear and pajamas with wire-free breast support.

The Australian brand aims to offer women comfortable, sustainably produced fashion made with 100% pure cotton.

Based in Ettalong Beach, New South Wales, Australia, the clothing label is Australian owned, designed, and made. BJ's PJ's are unique stylish designs with the highest quality materials.

Founder Belinda Jane Keehn is passionate about creating ethical products that also are high quality and fashionable for women.


“With very few high-quality, ethically made, cotton loungewear or pajamas available, I decided to design some myself. I wanted to create products that are not only comfortable but also provide support, discretion, and confidence."

- Belinda Jane Keehn, BJ’s PJ’s founder, designer, and owner


BJ’s PJ’s is inspiring women to feel more confident in their PJ’s and loungewear. It wants to maximize comfort and provide you with support where you need it.

BJ’s PJ’s collections feature practical pockets, waistbands without the bulk, no irritating tags, buttons, zips, collars and cuffs, and all-natural cotton for breathability.

BJ’s PJ’s are made with love and care, for you to look and feel good. They are exceptionally cool in summer and warm in winter. All about empowering women and increasing confidence by helping ladies feel fabulous about themselves.

About the Author: Alex Assoune

Alex Assoune Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.

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