Weekday is a Swedish clothing brand created in 2002 and influenced by youth culture and street style. It offers a unique retail experience and a small selection of sustainable clothes.
The retail giant Hennes & Mauritz (H&M) owns Weekday, along with Monki, Cheap Monday, COS, & Other Stories, and ARKET. The clothing-retail company is known for its fast-fashion clothing for women, men, and children.
Weekday specializes in denim jeans and stylish clothes with a creative street style. The brand creates fashion basics, dresses, knitwear, swimwear, outerwear, underwear, bags, and accessories.
Weekday designs every piece to make a positive impact, do better, and offer conscious fashion choices to engaged and socially-aware individuals. It encourages self-confidence, self-expression, and fearlessness through numerous campaigns.
Sustainability Rating: 5/10
Category: Clothing, accessories
For: Women, men
Type: Basics, denim, dresses, knitwear, loungewear, outerwear, swimwear, underwear
Style: Casual, classic
Sizes: XS-XL, 4-18 (US), 6-20 (UK), 34-48 (EU), 6-20 (AU)
Fabrics: Cotton, linen, lyocell, modal, viscose, acetate, cupro, polyester, nylon, spandex, acrylic, polyethylene, polypropylene, polyurethane, rubber, leather, silk, wool, down
100% Organic: No
100% Vegan: No
Ethical & Fair: No
Producing country: Turkey, India, Bangladesh, China, Myanmar, Cambodia, Indonesia
Certifications: RWS, RDS
"When it comes to sustainability, there’s always more to be done. We are 100% committed to doing better. We used slogans such as ‘There is no planet B’ and ‘Made of waste’ to encourage our customers to make more sustainable choices and raise awareness."
Weekday creates new pieces with a focus on sustainable fabrics and material innovation. All stores offer garment and textile recycling. It aims to become climate positive throughout the entire value chain.
The H&M group wants to take the lead and recycle unwanted clothes on a global scale. It operates a Garment Collecting program since 2013 with its business partner I:CO. It also launched a rental service at one of its Stockholm stores.
Weekday uses a medium amount of sustainable materials such as organic or recycled fabrics, including organic cotton, linen, recycled polyester, and regenerated nylon.
It also creates some of its garments with semi-synthetic fibers or regenerated cellulosic fabrics such as lyocell, modal, acetate, cupro, and viscose.
But not all materials used by Weekday are environmentally friendly and sustainable. The brand considers a garment sustainable when it contains at least 50% sustainable fibers.
Weekday still makes plenty of its clothes using highly polluting fabrics and synthetic petroleum-based fibers such as conventional polyester, nylon, spandex, acrylic, polyethylene, polypropylene, and polyurethane.
As part of the H&M Group, Weekday uses the same supply chain as its parent company. H&M publishes a list of its manufacturing and processing facilities and makes it available publicly on its corporate website.
The 2020 Fashion Transparency Index gave H&M a score of 73% based on how much the group discloses about its social and environmental policies, practices, and impacts.
Like H&M, Weekday manufactures its clothes in Turkey and many other East Asian countries where human rights and labor law violations still happen every day.
The brand doesn't show any labor certification standard that would ensure socially responsible working conditions, decent living wages, health, safety, and other crucial rights for workers in its supply chain.
Weekday doesn't use any exotic animal skin, or hair, fur, angora. But it uses leather, wool, silk, and down feathers. The brand sells many animal-derived products.
These animal-based materials are cruel and unethical. They also harm the environment by producing greenhouse gases and wastes. More sustainable alternatives exist.
Weekday is working on innovative ways to bring a higher and higher proportion of recycled fibers into its compositions.
Weekday aims to source 100% sustainable cotton by 2020. Its central goal is to reach 100% recycled, or more sustainably sourced materials by 2030, if not sooner.
The clothing retailer is committed to making two tiers of its supply chain climate neutral by 2030. By 2040, Weekday strives to have a 100% climate positive value chain by increasing energy efficiency and using renewable energy in its facilities.
The H&M Group is aware that it's responsible for all of its 177,000 employees as well as the 1.6 million textile workers employed by its suppliers. It has a clear strategy to improve living wages and working conditions in the future.
Discover Weekday sustainable apparel collections at Weekday.com.
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