Urban Outfitters is an American clothing retailer and one of the many fast fashion companies to avoid, like the other URBN brands, Anthropologie, Free People, BHLDN, and Terrain.
More ethical, sustainable, and affordable alternatives to Urban Outfitters exist if you want to build an eco-conscious wardrobe with great style without breaking the bank.
Many apparel brands similar to Urban Outfitters are more environmentally responsible, committed to being as eco-friendly as possible, and making sustainability efforts to protect people and the planet.
Check out our selection below of the best ethical and cheap alternatives to Urban Outfitters that make similar beautiful and stylish garments under high standards.
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1. Outerknown
Category: Basics, denim, outerwear, swimwear, loungewear, bags, accessories
For: Women, men
From: Los Angeles, California, United States
Values: Organic, Fair Trade, recycled
Prices: $50-$90
Outerknown is a clothing brand making effortless, casual styles for women and men rooted in sustainability and transparency. It creates versatile, ethical, cheap alternatives to Urban Outfitters.
Outerknown keeps strict sustainability rules and aims to raise the standard for sustainable design in the global fashion industry. It uses organic, upcycled, recycled, and regenerated materials to reimagine design and embrace circularity.
Accredited by the Fair Labor Association (FLA), Outerknown invests in the livelihoods of over 5K workers through Fair Trade USA. Three of its partners are Fair Trade Certified.
SHOP OUTERKNOWN
2. Everlane
Category: Basics, denim, knitwear, outerwear, activewear, underwear, bags, shoes, accessories
For: Women, men
From: San Francisco, California, United States
Values: Organic, recycled
Prices: $10-$130
Everlane is an ethical fashion brand creating modern and beautiful essentials, at the best factories, without traditional markups. It's a great destination to buy high-quality, affordable, sustainable clothing similar to Urban Outfitters.
The clothing retailer is headquartered in San Francisco, California, and sells primarily online. It uses a high proportion of sustainable and vegan materials such as organic cotton and recycled fabrics.
The apparel brand also offers ethically made and designed-to-last knitwear and accessories for women and men. It believes in exceptional quality to make a difference.
Everlane is widely known for its radical transparency. It educates consumers on its supply chain, factories, employees, and the price breakdown of each product.
SHOP EVERLANE
3. NA-KD
Category: Basics, denim, outerwear, knitwear, underwear, swimwear, nightwear, accessories
For: Women
From: Gothenburg, Sweden
Values: Organic, recycled
Prices: $20-$50
NA-KD is a top next-generation fashion marketplace, a mobile-based online shopping sanctuary for fashion addicts. It offers affordable, stylish, and sustainable alternatives to Urban Outfitters.
NA-KD sells many different clothing labels at various price points and designs a range of cute and fashionable clothes, footwear, and accessories under its brand.
The NA-KD brand is one of the fastest-growing on social media. It regularly partners with influencers to launch new collections, such as Andrea Hedenstedt, Anika Teller, Astrid Olsen, Camille Botten, Dilara Avci, Pamela Reif, Kristin Sundberg, and more.
SHOP NA-KD
4. Reformation
Category: Basics, denim, knitwear, outerwear, swimwear, activewear, loungewear, underwear
For: Women
From: Los Angeles, California, United States
Values: Organic, recycled, Fair Trade, carbon-neutral, made in the USA
Prices: $10-$200
Reformation is a clothing brand that makes sustainable and affordable clothes similar to Urban Outfitters. It offers a collection of stylish garments for petite up to extended sizes.
The clothing retailer designs effortless silhouettes that celebrate the feminine figure with the most beautiful and sustainable fabrics possible. It pays attention to minimizing its social and environmental impacts.
Reformation uses sustainable materials such as organic cotton, recycled cotton, linen, and Tencel lyocell. It also makes some of its clothes with upcycled and recycled materials, such as regenerated nylon or deadstock fabrics.
Six of its suppliers have attained a social compliance certification like Fair Trade, SA8000, or WRAP. They are working to increase participation in social certification programs to ensure good working conditions.
SHOP REFORMATION
5. Ninety Percent
Category: Basics, loungewear, outerwear, knitwear, underwear
For: Women, men
From: London, United Kingdom
Values: Organic, give back
Prices: $30-$50
Ninety Percent is a sustainable womenswear and menswear label that shares 90% of its profits. It uses organic cotton alternatives to Urban Outfitters.
Ninety Percent is GOTS and PETA Vegan certified and is on a mission to be the best for customers, producers, and the planet. It distributes profits between the causes it supports and the people who make its collection happen.
SHOP NINETY PERCENT
6. Karen Kane
Category: Basics, outerwear, knitwear, loungewear, accessories
For: Women, children
From: Los Angeles, California, United States
Values: Organic, recycled, inclusive
Prices: $10-$100
Karen Kane is a fashion designer that creates cute, affordable, ultra-comfortable, and sustainable alternatives to Urban Outfitters. She offers cool and breathable garments with mesmerizing silhouettes.
Karen Kane believes ladies should always feel beautiful and comfortable. She offers adorable, fashionable, inclusive clothing made from beautifully soft fabrics.
Karen Kane creates products with passion and integrity, guided by respect for people and the planet. She designs and manufactures most of her collections in America.
SHOP KAREN KANE
7. People Tree
Category: Basics, denim, loungewear, activewear, knitwear, outerwear, underwear, sleepwear, accessories, jewelry
For: Women
From: London, United Kingdom
Values: Organic, Fair Trade, recycled, artisan craft, give back
Prices: $30-$60
People Tree is an online garment retailer like Urban Outfitters that make sustainable clothing from environmentally friendly materials, including Fair Trade, GOTS-certified organic cotton, and Tencel lyocell.
People Tree became the first fashion company to receive the World Fair Trade Organisation (WFTO) product label in 2013. It guarantees dedication and compliance with the Fair Trade principles.
People Tree is committed to working with disadvantaged farmers and workers to promote fairer trading conditions. It helps combat poverty and employs people in underserved communities around the world.
SHOP PEOPLE TREE
8. WVN
Category: Basics, knitwear, sportswear, loungewear, outerwear, sleepwear, accessories
For: Women
From: Santa Cruz, California, United States
Values: Organic, Fair Trade, B Corp
Prices: $10-$90
WVN is a new, modern clothing brand that makes sustainable women's clothing using artisanal, traditional techniques and practices. It offers stylish, ethical, and cheap clothing similar to Urban Outfitters.
WVN uses GOTS-certified organic cotton fabrics and Fair Trade factories to create clothing that looks great while caring for the Earth. It offers beautifully handcrafted apparel and accessories for contemporary women.
SHOP WVN
9. Valani
Category: Basics, denim, loungewear, accessories
For: Women
From: San Leandro, California, United States
Values: Organic, recycled, zero waste, vegan, BIPOC, made in the USA
Prices: $100-$250
Valani is an ethical clothing brand that creates fashion inspired by sustainability, compassion, and the strength of women. It offers timeless, dreamy pieces similar to Urban Outfitters.
Valani is a sustainable fashion house that makes romantic, feminine, attractive garments designed to be elegant and versatile. They help you live beautifully with compassion and self-love.
Valani is committed to sustainability and ethical production practices. It uses super soft and beautiful banana or hemp fabrics to design affordable, sustainable, and stylish clothing pieces.
SHOP VALANI
10. Mata Traders
Category: Basics, dresses, maternity, accessories, jewelry
For: Women
From: Chicago, Illinois, United States
Values: Fair Trade, organic, artisan craft
Prices: $10-$100
Mata Traders is a design-driven, sustainable, Fair Trade clothing brand helping to end global poverty and inspire consumers to change the fashion industry. It offers affordable, colorful, original, and ethical apparel similar to Urban Outfitters.
The Chicago-based clothing label is on a mission to fashion a better world by creating unique, sustainable fashion pieces up to extended sizes that empower women to use their buying power for change.
Mata Traders is passionate about fighting inequality, child labor, and global poverty. The brand is committed to keeping craft traditions alive while providing meaningful work, fair wages, and economic independence.
SHOP MATA TRADERS
11. PACT
Category: Basics, activewear, loungewear, outerwear, sleepwear, underwear, maternity, accessories
For: Women, men, children
From: Boulder, Colorado, United States
Values: Fair Trade, organic, recycled
Prices: $10-$100
PACT creates ethical, affordable, Fair Trade, and organic clothing for children, women, and men. It makes quality alternatives to Urban Outfitters more consciously and ethically.
The sustainable clothing brand chooses the best ingredients, such as organic cotton and recycled materials, to make the best clothes and wardrobe essentials.
PACT considers the people who make the clothes as important as the people who wear them. It encourages people to not only care about what they put in their bodies but what they put on their bodies.
SHOP PACT
12. Passion Lilie
Category: Basics, dresses, outerwear, bags, accessories, jewelry
For: Women
From: New Orleans, Louisiana, United States
Values: Organic, Fair Trade, zero waste, timeless, artisan craft
Prices: $30-$90
Passion Lilie is a sustainable fashion brand that makes affordable and stylish garments similar to Urban Outfitters. It uses eco-friendly fabrics such as organic cotton and handwoven patterned textiles from Indonesia to create gorgeous apparel for women.
Passion Lilie is committed to improving the world we live in through fashion. It supports local communities and helps build a more equitable future.
Passion Lilie designs each item with fit and comfort in mind. It crafts timeless and effortless garments, ethically handmade in small batches by craftspeople dedicated to preserving heritage techniques.
SHOP PASSION LILIE
13. TAMGA Designs
Category: Basics, loungewear, outerwear, accessories
For: Women
From: Aurora, Ontario, Canada
Values: Organic, recycled, luxury, give back
Prices: $70-$160
TAMGA Designs is a sustainable clothing brand that produces affordable, fashionable, comfortable, and sustainable alternatives to Urban Outfitters. It uses eco-friendly, renewable fabrics and natural dyes.
The Canadian fashion label ethically makes versatile, high-quality garments for modern women. It creates fashion through recyclable garments and ethical production that enable workers to thrive.
TAMGA Designs is passionate about making fashion more sustainable. It only uses environmentally friendly materials and organic dyes. It also donates a portion of annual sales to environmental organizations.
SHOP TAMGA DESIGNS
14. Big Bud Press
Category: Basics, outerwear, loungewear, knitwear, underwear, bags, accessories
For: Women, men
From: Los Angeles, California, United States
Values: Organic, recycled, inclusive, made in the USA
Prices: $30-$100
Big Bud Press is a sustainable and ethical clothing brand that creates original garments similar to Urban Outfitters. It uses infamously soft, California-made, custom-dyed, lightweight 100% cotton twill made in Los Angeles.
Big Bud Press prides itself on its ethical and local manufacturing practices. It uses non-toxic and low-impact dyes, close-out/deadstock fabrics, and 100% recycled poly bags for everything.
SHOP BIG BUD PRESS
15. Tonlé
Category: Basics, outerwear, accessories, jewelry
For: Women
From: San Francisco, California, United States
Values: Recycled, zero waste, inclusive
Prices: $30-$70
Tonlé is a sustainable clothing brand that makes zero-waste alternatives to Urban Outfitters entirely from surplus fabric discarded by apparel manufacturers in Cambodia. It uses collected and resold pre-consumer textile waste from large garment factories.
Tonlé uses bags made from recycled materials to ship all its products. Its hangtags and promotional materials also contain recycled paper. The brand also uses many natural dyes in apparel production.
Tonlé is passionate about creating zero waste upcycled textiles from scraps of reclaimed fabrics. It partners with design and quality assurance teams to ensure the integrity and intention of each garment.
SHOP TONLE
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About the Author: Alex Assoune
What We're Up Against
Multinational corporations overproducing cheap products in the poorest countries.
Huge factories with sweatshop-like conditions underpaying workers.
Media conglomerates promoting unethical, unsustainable products.
Bad actors encouraging overconsumption through oblivious behavior.
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