The best European swimwear brands use eco-friendly materials to create comfortable, affordable, fashionable, and sustainable swimsuits, one-pieces, and bikinis.

Choose clothes made locally in Europe to encourage the circular economy, reduce greenhouse gas emissions, protect the environment and workers in the fashion supply chain.

Thankfully, many European swimwear brands listen to eco-conscious consumers and offer stylish, eco-friendly alternatives that make dressing well and sustainably easy.

I've done a lot of research and hard work for you so that you can buy from any of the below popular European swimwear brands, knowing they make affordable garments under high standards.

Panaprium is proud to be 100% independent, free of any influence, and not sponsored. We carefully handpick products from brands we trust. Thank you so much for buying something through our link, as we may earn a commission that supports us.

1. Organic Basics

organic basics swimwear europe

Category: Basics, swimwear, loungewear, underwear, activewear, accessories
For: Women, men
From: Copenhagen, Denmark
Values: Organic, recycled, local, vegan, give back, made in Europe
Prices: $10-$30

Organic Basics is an eco-friendly clothing brand ethically that makes sustainable bikinis and one-pieces in Europe with recycled materials and better working conditions.

Organic Basics is committed to sustainable fashion production and puts sustainable thinking at the center of everything. Sustainability is its core mission.

The clothing label invests in quality fabrics and designs its clothes with simplicity and function in mind. It also has a fund that supports grassroots activists and organizations that address environmental crises.

Organic Basics offers affordable, sustainable, cute bikini tops and bottoms for women made with recycled plastic from oceans and landfills.


2. Boden

boden eco-friendly bikini europe

Category: Basics, swimwear, knitwear, outerwear, loungewear, sportswear, sleepwear, shoes, bags, accessories
For: Women, men, children
From: London, United Kingdom
Values: Organic, recycled, give back
Prices: $40-$60

Boden is a London-based clothing retailer selling high-quality, sustainable swimwear for women, men, and kids. It uses eco-friendly materials such as better regenerated nylon made from recycled plastics.

Boden takes climate change seriously and is taking steps to reduce its environmental impacts, such as using recycled fibers. It offers many cute and comfortable swimsuits, bikinis, and one-pieces.

The clothing label also donates to numerous charities to support vulnerable families, educate young people, and empower workers in fashion supply chains.


3. Hunza G

hunza g ethical swimwear europe

Category: Basics, dresses, swimwear, accessories
For: Women
From: London, United Kingdom
Values: Recycled, luxury, made in the UK
Prices: $50-$220

Hunza G is a London-made clothing label making affordable, sustainable, designer swimwear. Creative Director Georgiana Huddart designs and produces bikinis and ready-to-wear using stretchy and supportive fabrics.

Hunza G's signature fabric is knit and dyed locally, decreasing emissions and promoting a growing fashion production industry within the United Kingdom.

The swimwear and beachwear brand is shaping a new way of consuming fashion, reinventing how we view swimwear today. It designs each piece to be ethical, comfortable, and treasured.


4. Casa Raki

casa raki sustainable bikini europe

Category: Basics, beachwear, swimwear, loungewear, resort wear
For: Women
From: London, United Kingdom
Values: Organic, recycled, luxury, made in Europe
Prices: $30-$40

Casa Raki is a high-fashion, sustainable swimwear brand for travel lovers designed in London with high-tech, recycled fabrics. It creates a beautiful swimwear collection from recycled materials in Europe.

Casa Raki is a sustainable luxury beachwear brand focused on unique, responsible vacation wear for women. It only uses eco-friendly materials and processes while focusing on improving and extending garment life.


5. Evarae

evarae ethical swimsuit european

Category: Basics, beachwear, swimwear, resort wear
For: Women
From: London, United Kingdom
Values: Organic, recycled, luxury, made in Europe
Prices: $120-$220

Evarae is a conscious, luxurious, sustainable swimwear and beachwear brand designed in London and made in Italy. It creates affordable, high-end, day-to-evening bikinis and one-pieces inspired by warm weather and traveling around the globe.

Evarae is made with eco-friendly practices and the highest quality fabrics so that you don't have to choose between feeling good, style, and sustainability.


6. NA-KD

na-kd swimwear brand europe

Category: Basics, denim, outerwear, knitwear, underwear, swimwear, nightwear, accessories
For: Women
From: Gothenburg, Sweden
Values: Organic, recycled
Prices: $10-$20

NA-KD is a top next-generation fashion marketplace, a mobile-based online shopping sanctuary for fashion addicts. It offers affordable, stylish, and sustainable bikinis for women in Europe.

NA-KD sells many different clothing labels at various price points and designs a range of cute and fashionable clothes, footwear, and accessories under its brand.

The NA-KD brand is one of the fastest-growing on social media. To launch new collections, it regularly partners with influencers such as Andrea Hedenstedt, Anika Teller, Astrid Olsen, Camille Botten, Dilara Avci, Pamela Reif, Kristin Sundberg, and more.


7. Finisterre

finisterre europe recycled bikini

Category: Basics, surfwear, swimwear, sportswear, denim, knitwear, outerwear, bags, accessories
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, second-hand, give back, B Corp
Prices: $30-$60

Finisterre is a pioneering, sustainable outdoor brand from the UK, built to inspire a love for the sea and anchored in exceptional products. It makes swimwear and surfwear more responsibly and transparently.

The swimwear brand is born from the need to make innovative products for hardy British surfers. It pushes push innovation and product development with a better way of manufacturing.

Finisterre is committed to the original design ethos of functionality and sustainability, innovative products, the environment, and people. It believes that the ocean's future is our future. That is why it strives to inspire a love of the sea and protect it together.

Finisterre also offers a vintage collection of pre-loved clothing for women and men. Most of its pieces use recycled and certified sustainable fibers.


8. Céu Label

ceu label swimsuit europe

Category: Basics, underwear, swimwear, accessories
For: Women
From: Barcelona, Spain
Values: Organic, recycled, local, made in Europe
Prices: $40-$50

Céu Label is a sustainable underwear and swimwear brand that makes beautifully soft bikinis in Barcelona, Spain. It offers plant-dyed textiles that are better for your skin and the planet.

Céu Label uses natural dyes and recycled fabrics to create supportive, comfortable swimwear with intention, respect, and responsibility.


9. TwoThirds

twothirds sustainable swimwear europe

Category: Basics, denim, outerwear, loungewear, knitwear, sportswear, swimwear, underwear, shoes, accessories
For: Women, men
From: Barcelona, Spain
Values: Organic, recycled, timeless, climate neutral, made in Europe
Prices: $30-$40

TwoThirds is a sustainable clothing brand from Spain that ethically makes affordable and sustainable swimwear with recycled materials. It designs gorgeous and supportive bikinis made in Europe from recycled plastics.

TwoThirds is committed to sustainable production and high-quality design. It works closely with suppliers in Portugal, France, Italy, and Spain to create ethical and sustainable clothes for women and men.

TwoThirds uses thoughtful design and craftmanship to offer timeless and high-quality pieces so you can have confidence in its clothes and their ability to last.


10. Stella McCartney

stella mccartney ethical swimwear europe

Category: Basics, denim, underwear, swimwear, shoes, bags, accessories
For: Women, men, children
From: London, United Kingdom
Values: Organic, recycled, luxury
Prices: $50-$320

Stella McCartney is a British apparel designer selling sustainable and adjustable swimwear in Europe. She distributes her collections in 77 countries through 863 retailers.

The luxury fashion brand is committed to sustainability throughout its collections with a fair amount of circularity and material innovations. It aims to run a responsible, honest, and modern company.

Stella McCartney uses many sustainable materials, including lightweight, recycled fabrics, to create high-quality, luxury, well-fitting swimsuits.



europe eco-friendly bikini alohas

Category: Basics, denim, knitwear, outerwear, swimwear, shoes, bags, accessories, jewelry
For: Women
From: Barcelona, Spain
Values: Organic, local, artisan craft, made-to-order, made in Europe
Prices: $50-$60

ALOHAS is a sustainable clothing brand that makes affordable and eco-friendly swimwear. It uses recycled materials to design and produce stylish, comfy, supportive bikinis in Europe.

ALOHAS aims to disrupt consumption and change the way people shop for fashion. It designs clothes and shoes to make every piece last longer and help you build a timeless capsule wardrobe.


12. Stay Wild

stay wild sustainable swimwear europe

Category: Basics, swimwear, accessories
For: Women
From: London, United Kingdom
Values: Recycled, luxury, made in the UK
Prices: $30-$60

Stay Wild is a premium, designer swimwear brand making sustainable bikinis, bodysuits, and one-pieces from regenerated ocean plastic. It aims to flatter every woman and turn threats into threads.

Stay Wild designs and makes its eco-friendly swimsuits in London from recycled materials such as Econyl and ensures that its production is as sustainable and ethical as possible.

The brand promotes conscious consumption and encourages customers to buy less but buy better. Its sustainable beachwear is beautiful and made to last so that you don't have to shop for new pieces every season.


13. Lanasia

lanasia eco-friendly bikini european

Category: Basics, swimwear, sportswear, loungewear
For: Women
From: Ruggell, Liechtenstein
Values: Recycled, luxury, give back
Prices: $60-$80

Lanasia is a sustainable swimwear brand in Europe made by women for women. Two sisters, Lisa-Maria and Anna-Sophia Beck, are proving that sustainability can be sexy.

The designer brand makes swimwear and sportswear from recycled ocean and landfill waste. It creates luxury designs that value the female body leading with self-confidence, beauty, charm, and refinement.

The brand aims to create a community of conscious fashion lovers. It raises awareness around the current issues in our fast-consuming society and pushes forward the concept of slow fashion.


14. RubyMoon

rubymoon eco-friendly bikini europe

Category: Basics, activewear, swimwear, accessories
For: Women
From: Brighton, United Kingdom
Values: Recycled, give back, made in Europe
Prices: $50-$60

RubyMoon is a sustainable clothing brand that creates soft, stretchy, and super comfortable swimwear from recycled materials. It makes all its garments ethically and sustainably from recycled ocean plastics.

RubyMoon wants to positively impact our planet's social and environmental state, with the knowledge that women and innovation are key to a better future.

The fashion label is transforming ocean waste into beautiful Gym To Swim clothing. It invests 100% of its profit into microloans for women entrepreneurs globally.


15. Picture

picture sustainable swimwear brand europe

Category: Basics, sportswear, outerwear, bags, accessories
For: Women, men, children
From: Gerzat, France
Values: Organic, recycled, give back
Prices: $30-$50

Picture is a sustainable clothing brand making ethical sportswear and swimswear from natural, organic, recycled, or bio-sourced materials. The fashion label is on a mission to fight climate change and involves every aspect of its business.

Picture manufactures its clothes in Taiwan, China, and Turkey with high social and labor standards. Since 2008, the brand has committed to a sustainable approach to apparel production.

The company created Picture For Good in 2018, a program providing funding and technical support to the responsible projects. It aims for maximum positive impact by supporting environmental and humanitarian causes.


16. Bleed Clothing

bleed eco-friendly swimsuit europe

Category: Basics, denim, swimwear, activewear, knitwear, outerwear, loungewear, shoes, accessories
For: Women, men
From: Helmbrechts, Germany
Values: Organic, recycled, vegan, made in Europe
Prices: $40-$50

Bleed Clothing is a German sustainable apparel and swimwear brand that aims to inspire a sustainable lifestyle that easily integrates into your daily life.

Bleed Clothing is an independent family business with a team of over ten people working hard to stop nature from bleeding. It offers a selection of sustainable swimwear and activewear for women and men in Europe.

The label uses recycled materials like Econyl regenerated nylon made entirely from the ocean and landfill waste, such as industrial plastic, fabric scraps from apparel companies, old carpets, and fishing nets.

Bleed Clothing doesn't use any animal ingredients to produce its clothes. It's passionate about creating ecological, vegan, and fair garments that protect people, animals, and the planet.



now then european sustainable swimwear

Category: Surfwear, swimwear, bikinis, one-pieces
For: Women
From: Madrid, Spain
Values: Recycled, artisan craft, luxury, made in Europe
Prices: $40-$50

NOW_THEN is a European sustainable swimwear brand that makes fashionable bikinis for strong, self-confident women. It uses recycled fabrics made from fishing nets reclaimed from the Mediterranean.

NOW_THEN is convinced that fashion should be fair and sustainable and contribute to a better world for tomorrow. It takes inspiration from the ocean and believes that fashion can be a force for good.


18. SLO Active

slo active sustainable swimwear europe

Category: Surfwear, swimwear, bikinis, one-pieces
For: Women
From: London, United Kingdom
Values: Organic, recycled, luxury
Prices: $50-$60

SLO Active is a premium sustainable swimwear brand for active women who love the ocean and care about its conservation. It uses plant-based and recycled materials to create eco-friendly swimsuits.

SLO Active is a luxury oceanwear brand focused on slowing down and living with purpose. It sources the finest, most sustainable materials and the right factory and encourages you to choose quality over quantity.


19. Flying Love Birds

flying love birds bikini europe

Category: Surfwear, swimwear, yoga wear, activewear
For: Women
From: Heilbronn, Germany
Values: Organic, recycled, local, made in Europe
Prices: $70-$140

Flying Love Birds is a young sustainable swimwear and activewear label from an old tailor's house in Germany. It designs and develops modern swim and gym clothes using ecological and sustainable materials.

Flying Love Birds is committed to using organic or recycled fabrics to create swimwear and activewear. Experienced seamstress in the southern region of Germany make most of its products with the utmost care and know-how.


20. Reset Priority

reset priority ethical swimwear europe

Category: Basics, dresses, swimwear, underwear
For: Women
From: Barcelona, Spain
Values: Recycled, timeless, made in Europe
Prices: $40-$80

Reset Priority is a sustainable clothing brand that creates exclusive swimwear and resort wear. It offers ready-to-wear, beachwear, occasionwear, and lingerie for women in Europe.

Reset Priority selects the best materials to maximize durability and minimize its environmental impact. Its beachwear and resort wear line focuses on an environmentally friendly philosophy.


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About the Author: Alex Assoune

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