PrettyLittleThing is a British clothing retailer that creates fast fashion for young women. It offers trendy clothes, cute accessories, edgy jewelry, and must-have beauty products but isn't the most ethical company.

The British fashion group Boohoo owns PrettyLittleThing and several other clothing brands such as Burton, Oasis, Coast, Nasty Gal, and Dorothy Perkins. But its supply chain has poor health and safety records.

More sustainable and affordable alternatives to PrettyLittleThing exist if you want to build an eco-conscious wardrobe with great style without breaking the bank.

Many apparel brands similar to PrettyLittleThing are more environmentally responsible, committed to being as eco-friendly as possible, and making sustainability efforts to protect people and the planet.

Check out our selection below of the best ethical and cheap alternatives to PrettyLittleThing that make similar beautiful and stylish garments under high standards.

Panaprium is proud to be 100% independent, free of any influence, and not sponsored. We carefully handpick products from brands we trust. Thank you so much for buying something through our link, as we may earn a commission that supports us.

1. People Tree

people tree alternatives prettylittlething

Category: Basics, dresses, outerwear, knitwear, underwear, activewear, nightwear, accessories, jewelry
For: Women
From: London, United Kingdom
Values: Organic, Fair Trade, recycled, artisan craft, give back
Prices: $20-$150

People Tree is a sustainable clothing brand making affordable and eco-friendly garments from environmentally-friendly materials, including Fair Trade, certified organic cotton, and recycled fabrics.

In 2013, it became the first fashion company to be awarded the World Fair Trade Organisation (WFTO) product label, guaranteeing dedication and compliance with the principles of Fair Trade.

People Tree offers a wide range of stylish, chic, eco-friendly clothing similar to PrettyLittleThing. It also sells accessories and jewelry to dress up.

The ethical clothing brand is committed to working with disadvantaged farmers and workers to promote fairer trading conditions. It helps combat poverty and employs people in underserved communities around the world.


2. Etsy

prettylittlething ethical alternative etsy

Category: Basics, outerwear, activewear, knitwear, loungewear, swimwear, underwear, shoes, accessories
For: Women, men, children
From: NYC, New York, United States
Values: Organic, vintage, artisan craft
Prices: $10-$70

Etsy is an e-commerce website focused on handmade or vintage fashion items, homeware, and craft supplies. It offers a wide range of ethical and affordable clothing similar to PrettyLittleThing.

Many independent brands list comfy, eco-friendly, cute, and cheap clothing on Etsy. The marketplace is very active and widely recognized as the most trusted vintage store.


3. ASOS Marketplace

asos prettylittlething cheap alternative

Category: Clothing, bags, accessories, shoes, jewelry
For: Women, men
From: London, United Kingdom
Values: Vintage, artisan craft
Prices: $10-$50

ASOS Marketplace sells pre-loved clothing from independent brands and vintage boutiques online. It launched in 2010 with just 20 sellers and is now a leading online platform for thrift shopping clothing like PrettyLittleThing.

The marketplace represents over 800 boutiques from all over the globe. It offers a unique product range similar to PrettyLittleThing, from small brands to famous high-street names.

ASOS Marketplace sells vintage 90s clothing from popular clothing brands and new hippie-chic designs from international boutiques and skilled artisans.


4. Frank And Oak

frank and oak prettylittlething alternative

Category: Basics, denim, knitwear, loungewear, outerwear, shoes, accessories
For: Women, men
From: Montreal, Canada
Values: Recycled, organic
Prices: $50-$100

Frank And Oak is a brand of eco-friendly clothing, ethically sourced and designed for good living. The Canadian clothing label works to save the planet and offers more sustainable products to PrettyLittleThing.

Frank And Oak designs innovative products that reduce fashion's environmental impact through a lighter footprint and longer lifespan. It aims to slow down climate change with eco-friendly garments.

The Canadian clothing brand creates comfortable, lightweight pants and dresses from sustainable materials. It also uses eco-friendly fabrics made from regenerated fibers.


5. Reformation

reformation prettylittlething cheap alternative

Category: Basics, denim, knitwear, outerwear, swimwear, activewear, loungewear, underwear
For: Women
From: Los Angeles, California, United States
Values: Organic, recycled, Fair Trade, carbon-neutral, made in the USA
Prices: $10-$150

Reformation is a clothing brand that makes sustainable and affordable clothes similar to PrettyLittleThing. It offers a collection of stylish fahion for petite up to extended sizes.

The clothing retailer designs effortless silhouettes that celebrate the feminine figure with the most beautiful and sustainable fabrics possible. It pays attention to minimizing its social and environmental impacts.

Reformation uses sustainable materials such as organic cotton, recycled cotton, linen, and Tencel lyocell. It also makes some of its clothes with upcycled and recycled materials, such as regenerated nylon or deadstock fabrics.

Six of its suppliers have attained a social compliance certification like Fair Trade, SA8000, or WRAP. They are working to increase participation in social certification programs to ensure good working conditions.


6. NA-KD

na-kd prettylittlething ethical alternative

Category: Basics, denim, outerwear, knitwear, underwear, swimwear, nightwear, accessories
For: Women
From: Gothenburg, Sweden
Values: Organic, recycled
Prices: $20-$50

NA-KD is a top next-generation fashion marketplace, a mobile-based online shopping sanctuary for fashion addicts. It offers affordable and stylish clothes like PrettyLittleThing.

NA-KD sells many different clothing labels at various price points and designs a range of cute and fashionable clothes, footwear, and accessories under its brand.

The NA-KD brand is one of the fastest-growing on social media. To launch new collections, it regularly partners with influencers such as Andrea Hedenstedt, Anika Teller, Astrid Olsen, Camille Botten, Dilara Avci, Pamela Reif, Kristin Sundberg, and more.


7. Everlane

prettylittlething ethical alternative everlane

Category: Basics, denim, knitwear, outerwear, activewear, underwear, bags, shoes, accessories
For: Women, men
From: San Francisco, California, United States
Values: Organic, recycled
Prices: $10-$40

Everlane is an ethical clothing brand creating modern and beautiful essentials, at the best factories, without traditional markups. It's a great destination to buy high-quality, affordable fashion like PrettyLittleThing.

The clothing retailer is headquartered in San Francisco, California, and sells primarily online. It uses a high proportion of sustainable and vegan materials such as organic cotton and recycled fabrics.

The apparel brand offers ethically made and designed-to-last clothing and accessories for women and men. It believes in exceptional quality to make a difference.

Everlane is widely known for its radical transparency. It educates consumers on its supply chain, factories, employees, and the price breakdown of each product.


8. Made Trade

made trade prettylittlething ethical alternative

Category: Basics, knitwear, sportswear, loungewear, outerwear, swimwear, underwear, sleepwear, bags, accessories, shoes
For: Women, men
From: Portland, Oregon, United States
Values: Organic, Fair Trade, recycled, vegan, carbon-neutral, BIPOC
Prices: $10-$140

Made Trade is a fair trade retailer sustainably and ethically creates goods for the modern wardrobe and home, like PrettyLittleThing. It offers handcrafted apparel, accessories, and footwear for women and men.

Made Trade is committed to transparency and making a positive impact on the world. The well-curated online marketplace sells a great selection of ethical handcrafted products made with sustainable and natural materials.

Made Trade adheres to sustainable and Fair Trade practices that support both artisans and the Earth's natural resources. It strives to make the world a more beautiful place through higher ethical standards.


9. Allbirds

allbirds sustainable alternative prettylittlething

Category: Basics, loungewear, activewear, underwear, shoes, accessories
For: Women, men
From: San Francisco, California, United States
Values: Organic, recycled, timeless, B Corp, made in New Zealand
Prices: $90-$100

Allbirds is a New Zealand-American sustainable apparel and footwear brand. It aims to make the world's most comfortable clothes with natural materials.

The brand was founded in 2014 by ex-soccer player Tim Brown and renewables expert Joey Zwillinger. It has quickly grown from an online retailer to a massive global brand.

Allbirds is now a global brand serving 35 countries, with 21 brick-and-mortar stores worldwide. It designs environmentally friendly alternatives to PrettyLittleThing.


10. Thought

thought ethical alternative prettylittlething

Category: Basics, knitwear, outerwear, loungewear, underwear, sportswear, nightwear, accessories
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, give back
Prices: $10-$50

Thought is a fashion label offering ethically-made and sustainable clothing similar to PrettyLittleThing. It creates stylish and affordable ready-to-wear for women and men with eco-friendly materials like Tencel.

Thought makes timeless pieces in a flattering shape and breathable fabric that work wherever you are. The organic brand offers many pure cotton and vegan options.

Thought is committed to responsible design, ethical sourcing, and fostering change. It aims to show there are more sustainable ways to live, dress, and be.

Thought supports TRAID, a UK charity that works to minimize, improve, and transform the environmental impact of clothing manufacturing. Send your clothes back to TRAID to support the people and places making your clothing.


11. Amour Vert

amour vert prettylittlething alternative

Category: Basics, denim, loungewear, knitwear, outerwear, bags, accessories, shoes, jewelry
For: Women
From: San Francisco, California, United States
Values: Organic, recycled, made in the USA, give back
Prices: $90-$140

Amour Vert is a slow fashion brand that makes ethical and cheap staples like PrettyLittleThing, such as stylish, lightweight, and comfy denim shorts for every season.

The sustainable brand creates fabulous clothes in limited quantities to contribute to a more eco-friendly future. Its clothing pieces are affordable, chic, comfortable, and better for the planet.

Amour Vert is committed to making fashion thoughtful, versatile, and sustainable. You'll want to keep its timeless pieces in your wardrobe forever.

The eco-friendly label has been planting trees in North America since it first opened its doors with its partner American Forest. It promotes sustainable practices and positive environmental impacts.


12. La Maison Simons

maison simons prettylittlething alternative

Category: Basics, denim, outerwear, knitwear, activewear, swimwear, loungewear, underwear, sleepwear, bags, shoes, accessories, jewelry
For: Women, men, children
From: Quebec City, Canada
Values: Organic, recycled
Prices: $10-$60

La Maison Simons is a fashion retailer and creator of ethical and cheap clothing like PrettyLittleThing. It offers many affordable and eco-friendly designs inspired by global trends.

The clothing brand creates beautiful garments that combine style and durability by adhering to high social and environmental standards. It uses sustainable fabrics like polyester blends made from recycled plastic bottles.


13. Outerknown

prettylittlething sustainable alternative outerknown

Category: Basics, denim, outerwear, swimwear, loungewear, bags, accessories
For: Women, men
From: Los Angeles, California, United States
Values: Organic, Fair Trade, recycled
Prices: $50-$90

Outerknown is a clothing brand making effortless, casual styles for women and men rooted in sustainability and transparency. It creates versatile and trendy clothing like PrettyLittleThing.

Outerknown keeps strict sustainability rules and aims to raise sustainable design standards in the global fashion industry. It uses organic, upcycled, recycled, and regenerated materials to reimagine design and embrace circularity.

Accredited by the Fair Labor Association (FLA), Outerknown invests in the livelihoods of over 5K workers through Fair Trade USA. Three of its partners are Fair Trade Certified.


14. Sézane

prettylittlething ethical alternative sezane

Category: Basics, denim, knitwear, activewear, underwear, loungewear, outerwear, sleepwear, shoes, bags, accessories
For: Women
From: Paris, France
Values: Organic, recycled, timeless, give back, B Corp
Prices: $100-$150

Sézane is a sustainable fashion label founded by Morgane Sézalory from a love for vintage. It creates high-quality, perfectly-cut pieces to wear forever with similar styles to PrettyLittleThing.

The French apparel company makes clothing, accessories, and shoes for women. It offers a collection of basics, activewear, underwear, loungewear, outerwear, bags, and more.

Sézane is committed to making modern fashion for all women looking for luxury quality at a fair and accessible price. It creates timeless pieces that for (almost) every season.

The clothing brand from Paris releases a seasonal collection four times a year, a highly curated capsule every month, new drops, and several most-wanted restock every week.

Sézane also runs a philanthropic program that supports several charities and projects. It helps children and young adults worldwide get equal access to education, culture, and opportunities.


15. Minga London

minga london prettylittlething alternative

Category: Basics, knitwear, outerwear, accessories, jewelry
For: Women
From: London, United Kingdom
Values: Organic, recycled, local
Prices: $10-$60

Minga London is a sustainable clothing brand that creates products made with love and respect for the planet and humans on it. It offers affordable and eco-friendly clothing like PrettyLittleThing.

Minga London is designed, sewn, and finished by its in-house team in Portugal. It makes all its clothes in small batches, sources fabrics locally, and works toward using more organic and recycled materials.


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About the Author: Alex Assoune

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