The best clothing brands from London use recycled or organic materials to create comfortable, affordable, and sustainable fashion that helps you dress well and feel great with a clean conscience.

If you are interested in environmentally friendly clothing, buy garments made from high-quality and sustainable fabrics that last a long time. Look for apparel companies that don't sacrifice sustainability for style, comfort, or performance.

Thankfully, many London-based clothing brands offer stylish, versatile, and eco-friendly alternatives that protect the environment and workers in the supply chain.

Check out our selection below of the best sustainable clothing brands from London that make affordable and fashionable garments under high standards.

Panaprium is proud to be 100% independent, free of any influence, and not sponsored. We carefully handpick products from brands we trust. Thank you so much for buying something through our link, as we may earn a commission that supports us.

1. Thought

thought sustainable fashion london

Category: Basics, activewear, nightwear, loungewear, knitwear, outerwear, underwear, bags, accessories, jewelry
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, vegan, give back
Prices: £30-£170

Thought is an eco-friendly fashion brand that creates cute and cheap clothes for women and men with sustainable materials, such as lyocell, organic cotton, and hemp.

Thought creates comfortable and affordable garments that help you look and feel your best, including activewear, loungewear, knitwear, outerwear, with an easy and flattering fit.

The organic brand is committed to responsible design, sustainable sourcing, and fostering change. It aims to show more sustainable ways to live, dress, and be.

Thought supports TRAID, a UK charity that works to minimize, improve, and transform the environmental impact of clothing manufacturing. Send your clothes back to TRAID to support the people and places making your clothing.


2. People Tree

people tree ethical clothing london

Category: Basics, denim, loungewear, activewear, knitwear, outerwear, underwear, sleepwear, accessories, jewelry
For: Women
From: London, United Kingdom
Values: Organic, Fairtrade, recycled, artisan craft, give back
Prices: £30-£100

People Tree is a sustainable clothing brand from London making eco-friendly apparel from environmentally friendly materials, including Fairtrade, GOTS-certified organic cotton, and Tencel lyocell.

People Tree became the first fashion company to receive the World Fair Trade Organisation (WFTO) product label in 2013. It guarantees dedication and compliance with the Fairtrade principles.

People Tree is committed to working with disadvantaged farmers and workers to promote fairer trading conditions. It helps combat poverty and employs people in underserved communities around the world.


3. Boden

boden eco-friendly clothing london

Category: Basics, knitwear, outerwear, loungewear, sportswear, sleepwear, shoes, bags, accessories
For: Women, men, children
From: London, United Kingdom
Values: Organic, recycled, give back
Prices: £20-£40

Boden is a London-based clothing retailer selling high-quality and individual styles for women, men, and kids. It uses sustainable materials such as better cotton and regenerated nylon to create stylish apparel.

Boden takes climate change seriously and reduces its environmental impact using recycled fibers. It offers many cute and comfortable garments, perfect to craft affordable, versatile, and beautiful outfits.

The clothing label also donates to numerous charities to support vulnerable families, educate young people, and empower workers in fashion supply chains.


4. Vivienne Westwood

vivienne westwood sustainable fashion london

Category: Basics, knitwear, loungewear, outerwear, underwear, bridal, bags, accessories, jewelry
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, artisan craft, luxury
Prices: £150-£340

Dame Vivienne Isabel Westwood is a London-based fashion designer and activist that promotes luxury, high fashion without the high stakes for the planet. She works hard to stop climate change and the extinction of life on Earth.

The sustainable clothing designer from London is passionate about the environment and fashion as a vehicle for activism. She designs affordable and sustainable collections of beautifully crafted apparel, jewelry, bags, and accessories for women and men.

Vivienne Westwood creates collections, collaborations, and catwalk shows to promote innovative design, campaign for protecting life on Earth, and mobilize people around climate change and human rights.


5. Finisterre

finisterre sustainable clothing london

Category: Basics, denim, sportswear, swimwear, knitwear, outerwear, bags, accessories
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, give back, B Corp
Prices: £30-£70

Finisterre is a pioneering, sustainable outdoor brand from London, built to inspire a love for the sea and anchored in exceptional products. It makes products for adventures more responsibly and transparently.

The London-based outdoor brand makes innovative products for hardy British surfers. It pushes push innovation and product development with a better way of manufacturing.

Finisterre is committed to the original design ethos of functionality and sustainability, innovative product, environment, and people. It believes that the ocean's future is our future. That is why it strives to inspire a love of the sea.


6. E.L.V. Denim

elv denim eco-friendly london

Category: Basics, denim, outerwear, bags, accessories
For: Women, men
From: London, United Kingdom
Values: Recycled, zero-waste, made-to-order, made in the UK
Prices: £20-£330

E.L.V. Denim is an ethical clothing brand from London specializing in sustainable, traditional denim. It creates beautiful denim jeans from recycled materials in the UK at Blackhorse Lane Atelier, London's only craft jeans maker.

E.L.V. Denim takes unwanted jeans destined for landfills and turns them into modern, sophisticated pieces. It strives to minimize its impact on the environment by adhering to an ethos of zero waste.

Environmental and social sustainability is at the heart of everything E.L.V. Denim does. It believes that being transparent with its supply chain allows a consumer to find to help you find consciously-sourced and unique jeans.


7. Katharine Hamnett

hamnett london ethical fashion

Category: Basics, loungewear, outerwear, accessories
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, give back, luxury
Prices: £100-£150

Katharine E. Hamnett CBE is a fashion designer from London who launched her affordable luxury clothing brand in 1979 with eclectic designs. She holds sustainability and ethical production to the utmost importance.

Her collections are seductive, timeless, and attracted fans like Mick Jagger, Liz Taylor, Princess Diana, Boy George, and Madonna. Katharine's style is instantly recognizable across the world.

She gradually introduced new sustainable materials and moved out of the mainstream industry to concentrate on campaigning, political activism, and collaborating with charities.


8. Stella McCartney

mccartney london sustainable fashion

Category: Basics, denim, underwear, swimwear, shoes, bags, accessories
For: Women, men, children
From: London, United Kingdom
Values: Organic, recycled, luxury
Prices: £50-£1,100

Stella McCartney is a London-based apparel designer selling affordable and sustainable basics, underwear, swimwear, and accessories for men, women, and kids. She distributes her collections in 77 countries through 863 retailers.

The luxury fashion designer is committed to sustainability throughout all her collections with a fair amount of circularity and material innovations. She aims to run a responsible, honest, and modern company.

Stella McCartney uses sustainable materials such as organic cotton and recycled fabrics to create high-quality, luxurious, and stylish clothing.

She designs and manufactures premium, affordable, sustainable apparel, footwear, and handbags through a carefully selected network of suppliers.


9. ASOS Marketplace

asos vintage clothing london

Category: Clothing, bags, accessories, shoes, jewelry
For: Women, men
From: London, United Kingdom
Values: Vintage, artisan craft
Prices: £10-£20

ASOS Marketplace sells pre-loved clothing from independent brands and vintage boutiques online. It launched in 2010 in London with just 20 sellers and is now a leading online platform for thrift shopping.

The marketplace represents over 800 boutiques from all over the globe. It offers a unique product range from small brands to popular high-street names.

ASOS Marketplace sells vintage 90s clothing from famous large brands and new hippie-chic designs from international boutiques and skilled artisans.



silou recycled clothing london

Category: Basics, activewear, loungewear, swimwear, accessories
For: Women
From: London, United Kingdom
Values: Organic, recycled, luxury, give back
Prices: £50-£140

The London-based clothing label SILOU creates luxurious, sustainable, and high-quality activewear, loungewear, and swimwear made from recycled fabrics.

It uses performance-tested materials to make eco-friendly leggings, sports bras, shorts, and more. High-waisted, ankle-skimming, and tailored to shape, its fabulous pieces elongate and accentuate all the right places.

SILOU follows the idea of wardrobe staples and designs classic, elegant, seasonless, versatile, feminine, and functional athleisure for workouts at the gym, yoga, Pilates, spin, barre, running, and travel.

Its clothes are produced with dedication and care in production houses in both Lithuania and Portugal, under the highest social and environmental standards.


11. Isabella Oliver

isabella oliver ethical fashion london

Category: Basics, denim, sportswear, knitwear, outerwear, accessories
For: Women
From: London, United Kingdom
Values: Organic, recycled, B Corp, give back
Prices: £50-£90

Isabella Oliver is a London-based designer maternity brand focusing on environmentally friendly and ethically made styles that you can wear throughout your pregnancy and beyond.

Its collections feature phenomenal fabrics that fit, flatter, and grow as your body does. The designer brand creates comfortable, affordable, and sustainable clothing for you.

Isabella Oliver is proud to be an environmentally, ethically, and socially conscious brand. It offers eco-friendly fabrics derived from natural fibers that biodegrade without releasing harmful chemicals into the environment.


12. Hunza G

hunza g ethical fashion london

Category: Basics, swimwear, accessories
For: Women
From: London, United Kingdom
Values: Recycled, luxury, made in the UK
Prices: £50-£150

Hunza G is a London-made clothing label making affordable, sustainable, designer swimwear. Creative Director Georgiana Huddart designs and produces one-size-fit swimsuits using stretchy and supportive fabrics.

Hunza G's signature fabric is knit and dyed locally, decreasing emissions and promoting a growing fashion production industry within the UK.

The swimwear brand is shaping a new way of consuming fashion, reinventing how we view swimwear today. It designs each piece to be ethical, comfortable, and treasured.


13. ADKN

adkn sustainable fashion london

Category: Basics, loungewear, outerwear, nightwear, accessories
For: Women, men
From: London, United Kingdom
Values: Organic, made in the UK
Prices: £60-£180

ADKN is a sustainable clothing brand that makes sustainable, high-end garments from organic cotton in London. It commits to responsibly sourcing eco-friendly fabrics for its collections.

ADKN makes luxurious collections that are breathable, super soft, and comfortable. Its clothes are lightweight and sustainably produced in a closed-loop process, without pesticides.

ADKN cares for your skin and the environment. It displays every step of the manufacturing process on its store pages and ensures 80% less environmental impact.


14. Christopher Raeburn

raeburn sustainable fashion london

Category: Basics, loungewear, outerwear, bags, shoes, accessories
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, luxury, give back
Prices: £90-£650

Christopher Raeburn is a sustainable fashion brand and designer from London that creates menswear, womenswear, and accessories from surplus fabrics. He uses a unique and innovative approach to design responsible and intelligent fashion for a global audience.

The high-end clothing designer operates a collaborative, creative fashion studio where daily design meets responsible production, alongside monthly events, discussions, and workshops.

Christopher Raeburn is passionate about innovative and responsible design. He uses sustainable materials such as organic cotton to create a wide range of luxury clothing with fairly priced quality and craftsmanship.


15. Sanyukta Shrestha

sanyukta london ethical clothing

Category: Basics, knitwear, outerwear, bridal
For: Women
From: London, United Kingdom
Values: Organic, recycled, vegan, made-to-order, artisan craft, zero waste, Fairtrade, vintage, give back
Prices: £900-£1,800

Sanyukta Shrestha is a luxury fashion brand and designer of high-end backless wedding dresses and vintage-style bridal outfits in London. She is committed to empowering women in Nepal since 1998.

Sanyukta Shrestha is a pioneer in sustainable, high-end wedding dresses that draws inspiration from nature conservation. She uses natural and sustainable fibers with traceable sourcing to offer luxury with a conscience.

The luxury designer has won multiple awards and is world-renowned for her eco-friendliness and sustainable high-end bridal attire that features timeless aesthetics, clean cuts, and daring silhouettes.


16. Stay Wild Swim

stay wild london ethical fashion

Category: Basics, swimwear, accessories
For: Women
From: London, United Kingdom
Values: Recycled, luxury, inclusive, made in the UK
Prices: £60-£110

Stay Wild Swim is a premium swimwear brand from London making sustainable bikinis, bodysuits, and one-pieces from regenerated fabrics. It aims to flatter every woman and turn threats into threads.

Stay Wild Swim designs and makes its eco-friendly swimsuits in London and ensures that its production is as sustainable and ethical as possible.

The brand promotes conscious consumption and encourages its customers to buy less but buy better. Its sustainable swimwear is beautiful and made to last so that you don't have to shop for new pieces every season.



prism sustainable fashion london

Category: Basics, sportswear, swimwear, shoes, bags, accessories
For: Women
From: London, United Kingdom
Values: Recycled, luxury
Prices: £50-£90

PRISM is a London-based sustainable fashion brand that focuses on the perfect fit for every body type. Creative director Anna Laub lead the British clothing label with functionality and attention to detail.

PRISM creates affordable, luxurious, and ethical collections to mix and match shapes, styles, and sizes. The designer brand from London produces swimwear and activewear in Italy using high-end European fabrics.

PRISM focuses on making luxury products as equally functional as they are beautiful. It combines skilled craftmanship with modern design while celebrating traditions.


18. Emma Willis

emma willis ethical fashion london

Category: Basics, nightwear, accessories
For: Women, men
From: London, United Kingdom
Values: Natural, luxury, artisan craft, made in the UK
Prices: £160-£460

Emma Willis is a sustainable fashion brand and designer from London that creates high-end garments for women and men in beautiful linen. All her clothing pieces are hand-cut and sewn in her Gloucester workroom.

Emma Willis pays close attention to details and uses the most luxurious finishes that make every piece a flattering addition to every modern wardrobe.

Emma believes in sourcing all materials as close to home as possible, caring for the environment, reducing energy consumption, and global warming. She makes all her garments in England and sources linens in areas of abundant natural water, in Northern France and The Netherlands.


19. Saltspin

saltspin ethical denim london

Category: Basics, denim, outerwear
For: Women
From: London, United Kingdom
Values: Organic, luxury, timeless
Prices: £130-£250

Saltspin is a sustainable denim brand designed in London and handcrafted in Italy, where style, comfort, and fit are at the forefront of everything.

Saltspin makes affordable, designer, classic denim that prioritize fit, style, comfort, and sustainability. Its pieces are beautiful, durable, timeless, and sculpt your figure exactly where you want it.

Saltspin believes everything we do should have a positive impact on the environment. It uses better cotton and manufactures a premium range of denim in a certified Italian factory.


20. Will's Vegan Store

wills london ethical fashion

Category: Clothing, bags, shoes, accessories
For: Women, men, children
From: London, United Kingdom
Values: Natural, vegan, carbon-neutral
Prices: £40-£170

Will's Vegan Store is a London-based vegan company founded in 2012 by Will Green. The brand places itself at the forefront of vegan clothing and sustainable fashion.

It offers affordable vegan leather jackets and only uses cruelty-free materials. Will's Vegan Store is a PETA Approved Vegan company.

Some of the eco-friendly and sustainable materials it uses include faux leather created with bio oil sourced from organic cereal crops grown in Northern Europe.

Will's Vegan Store manufactures its products in Italy and Portugal. It encourages you to make positive choices and adopt a sustainable, ethical, and cruelty-free lifestyle.

The ethical brand makes vegan leather jackets for women, men, and kids. They are lightweight, durable, Oeko-Tex certified, and meet European REACH regulations.


There are too many fantastic clothing brands in London to list them all here. But it's worth mentioning some other eco-friendly labels to shop for sustainable fashion:

  • Vivobarefoot, a minimalist running shoe company founded in 1997 in London. It creates outdoor, active, and everyday shoes for women, men, and kids using an increasing amount of natural materials.
  • M.i.h Jeans, a London-based collection of authentic premium denim jeans for women.
  • Paper London, a sustainable collection of basics and swimwear for the modern woman.
  • BOWER, an ethical and sustainable swimwear brand based in London making modern, beautiful, luxury apparel in Italy.
  • Casa Raki, a high fashion sustainable resort wear brand for travel lovers and designed in London with high-tech, organic and recycled fabrics.
  • Marks & Spencer, a London-based fashion retailer of affordable and sustainable clothing that offers comfortable and stylish garments for the modern woman.
  • Monsoon, a retail clothing chain from London that makes cozy, affordable, and sustainable fashion for women and kids and offers a wide variety of stylish garments.
  • Urban Renewal, an online store from London selling sustainably-sourced vintage pieces by Urban Outfitters and making the old new again to offer cheap, cute, comfy, and Earth-friendly fashion pieces.
  • Ethical Market, the United Kingdom's largest ethical marketplace that sells ethically made fashion, homeware, and beauty for women, men, and kids.
  • Wearth London, a sustainable and ethical online department store featuring eco-friendly brands ethically making clothing, bags, accessories, and jewelry from recycled and upcycled materials in the UK and Europe.
  • Kool And Konscious, a sustainable fashion marketplace from London that aims to eliminate fashion's environmental footprint and offers a large selection of sustainable and ethically made clothing, bags, shoes, jewelry, and accessories.
  • Rêve En Vert (REV), an online shopping destination from London that features beautiful and sustainable clothing, accessories and makes it easy to find thoughtful, guilt-free fashion produced ethically and sustainably without sacrificing luxury or style.

Was this article helpful to you? Please tell us what you liked or didn't like in the comments below.

About the Author: Alex Assoune

More, More, More