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Affordable Ethical British Fashion Brands

20 Best Affordable And Ethical British Fashion Brands

The most sustainable clothing labels based in the UK create inexpensive and eco-friendly garments to help you dress sustainably, look stylish, and protect the planet, people, and animals without breaking the bank.

Thankfully, many British fashion brands listen to conscious consumers and make consistent efforts to offer alternative options using natural, organic, or recycled materials.

These ethical and sustainable clothing labels produce stylish knitwear, loungewear, sportswear, dresses, denim jeans, basics, and other wardrobe essentials to look your best with a good conscience.

As a consumer, you have the power to drive positive change in the fashion industry. Buy from local fashion brands that support sustainable practices and the ethical treatment of animals.

It's very encouraging to see more apparel companies add eco-friendly and affordable options to their collections. Look for the most transparent, accountable, and sustainable brands.

Here are some of the best ethical and affordable British fashion brands to help you make conscious purchasing decisions and look effortlessly stylish on a budget.

Panaprium is proud to be 100% independent, free of any influence, and not sponsored. We carefully handpick products from brands we trust. Thank you so much for buying something through our link, as we may earn a commission that supports us.

1. Thought

thought ethical fashion brand british

Category: Basics, loungewear, nightwear, activewear, outerwear, underwear, bags, accessories, jewelry
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, give back
Prices: £10-£150

Thought is a sustainable fashion brand creating affordable and Earth-friendly collections for women and men with organic materials, such as cotton, hemp, and recycled materials.

The clothing brand is committed to considered design, responsible sourcing, and fostering change. It aims to show that there are more sustainable ways to live, dress, and be.

Thought supports Smart Works, an incredible charity that supports aspiring, out-of-work women with interview training and head-to-toe dressing.



2. Marks & Spencer

marks and spencer british fashion brand

Category: Basics, denim, knitwear, sportswear, loungewear, underwear, swimwear, sleepwear, outerwear, maternity, bags, shoes, accessories
For: Women, men, children
From: London, United Kingdom
Values: Organic, Fairtrade, recycled, Zero Waste
Prices: £10-£250

Marks & Spencer is a major British fashion retailer and manufacturer of affordable and sustainable clothing, footwear, accessories, jewelry, and more.

Marks & Spencer offers a wide range of eco-friendly clothes up to extended sizes. It implements sustainable operations to build and maintain its customers' trust.

Marks & Spencer takes sustainability seriously and has been taking numerous steps to become more sustainable over the last decade. It uses eco-friendly materials such as organic cotton, linen, hemp, jute, ramie, recycled polyester, and regenerated nylon.



3. Boden

boden sustainable fashion london based

Category: Basics, knitwear, outerwear, loungewear, sportswear, sleepwear, shoes, bags, accessories
For: Women, men, children
From: London, United Kingdom
Values: Organic, recycled, give back
Prices: £40-£90

Boden is a clothing retailer selling high-quality and individual styles for women, men, and kids. It uses a large proportion of sustainable materials such as better cotton and regenerated nylon.

Boden takes climate change seriously and is taking steps to reduce its environmental impacts, such as using recycled fibers. It offers many cute and comfortable garments, perfect to craft affordable, versatile, and beautiful outfits.

The clothing label also donates to numerous charities to support vulnerable families, educate young people, and empower workers in fashion supply chains.


4. Monsoon

monsoon british sustainable fashion london

Category: Basics, knitwear, outerwear, sleepwear, swimwear, shoes, bags, accessories
For: Women, men, children
From: London, United Kingdom
Values: Organic, recycled, give back
Prices: £30-£280

Monsoon is a British retail clothing chain that makes cozy, cheap, and cute apparel for women and kids. It offers a wide variety of chic and stylish clothing, including knitwear, outerwear, sleepwear, and swimwear.

Monsoon believes in transparency and sustainable manufacturing as a responsible retailer. It follows a sustainable approach to environmental protection and fair business practices throughout its supply chains.

The apparel company also operates its Monsoon Accessorize Trust to help women and children in Asian underserved communities by offering opportunities for better income, education, and healthcare.



5. People Tree

people tree sustainable fashion brand uk

Category: Basics, outerwear, knitwear, underwear, activewear, nightwear, accessories, jewelry
For: Women
From: London, United Kingdom
Values: Organic, Fair Trade, recycled, artisan craft, give back
Prices: £20-£220

People Tree is a sustainable clothing brand making affordable classics from environmentally-friendly materials, including Fair Trade, certified organic cotton, and recycled fabrics.

In 2013, it became the first fashion company to be awarded the World Fair Trade Organisation (WFTO) product label, guaranteeing dedication and compliance with the Fair Trade principles.

People Tree offers a wide range of modern clothing for women, including cute and comfy dresses, trousers, denim, knitwear, and more. It also sells outerwear, accessories, and jewelry.

The ethical clothing brand is committed to working with disadvantaged farmers and workers to promote fairer trading conditions. It helps combat poverty and employs people in underserved communities around the world.

6. Komodo

komodo united kingdom fashion brand

Category: Basics, denim, knitwear, loungewear, outerwear, bags, shoes, accessories, jewelry
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, give back
Prices: £60-£290

Komodo is an ethical fashion brand that designs sustainable and affordable clothes for modern women and men. Its garments are stylish, comfy, and designed to last.

The sustainable clothing brand uses eco-friendly materials such as GOTS certified organic cotton, linen, Tencel lyocell, and recycled fabrics from PET plastic bottles.

Komodo ensures its garment production occurs in safe working environments, and workers receive a fair wage. It's a member of 1% For The Planet and donates a portion of its profits to environmental organizations.

7. Stella McCartney

stella mccartney british sustainable fashion

Category: Basics, denim, underwear, swimwear, shoes, bags, accessories
For: Women, men, children
From: London, United Kingdom
Values: Organic, recycled, luxury
Prices: £50-£520

Stella McCartney is a British apparel designer selling sustainable basics, underwear, swimwear, and accessories for men, women, and kids. She distributes her collections in 77 countries through 863 retailers.

The timeless fashion brand is committed to sustainability throughout its collections with a fair amount of circularity and material innovations. It aims to run a responsible, honest, and modern company.

Stella McCartney uses many sustainable materials, including organic cotton and recycled materials, to create high-quality luxury clothing items.

She designs and manufactures premium sustainable apparel, footwear, and handbags through carefully selected suppliers.

8. Nomads Clothing

nomads clothing sustainable british fashion

Category: Basics, knitwear, outerwear, bags, accessories, jewelry
For: Women, men
From: Cornwall, United Kingdom
Values: Organic, Fair Trade, give back
Prices: £50-£210

Nomads Clothing creates comfortable and soft Fair Trade clothing inspired by Indian culture. It chooses to use natural fibers because they are better both for people and the planet.

Nomads Clothing only uses natural and renewable fibers such as Fairtrade cotton, organic cotton, and regenerated cellulosic fibers such as lyocell and viscose.

The fashion label aims to design earth-friendly urban clothes for a sustainable future according to the values of Fair Trade and ethical fashion guidelines.

Nomads Clothing offers contemporary collections that celebrate great design and traditional artisan techniques to prove that it's possible to live a stylish and sustainable life.

The clothing brand makes sustainable and affordable fashion items and showcases original prints and textile techniques. It believes that organic cotton is the best form of cotton, both for the planet, the growers, and the customers.

9. Stay Wild Swim

stay wild swimwear sustainable uk fashion

Category: Basics, swimwear, accessories
For: Women
From: London, United Kingdom
Values: Recycled, luxury
Prices: £60-£180

Stay Wild Swim is a premium swimwear brand making sustainable bikinis, bodysuits, and one-pieces from regenerated ocean plastic. It aims to flatter every woman and turn threats into threads.

Stay Wild Swim designs and makes its eco-friendly swimsuits in London and ensures that its production is as sustainable and ethical as possible.

The brand promotes conscious consumption and encourages its customers to buy less but buy better. Its sustainable swimwear is beautiful and made to last so that you don't have to shop for new pieces every season.


silou london uk affordable fashion

Category: Basics, activewear, loungewear, swimwear, accessories
For: Women
From: London, United Kingdom
Values: Organic, recycled, luxury, give back
Prices: £50-£160

SILOU sells luxury activewear, loungewear, and swimwear that is clean, sustainable, and high-quality. It uses luxurious, performance-tested fabrics to make eco-friendly bikinis, swimsuits, and more.

SILOU creates wardrobe staples and designs classic, elegant, seasonless, and versatile swimwear to be feminine and functional.

SILOU produces its clothes with dedication and care under the highest social and environmental standards. Its production houses are in Lithuania and Portugal.

11. Hunza G

hunza g sustainable affordable british fashion

Category: Basics, swimwear, accessories
For: Women
From: London, United Kingdom
Values: Recycled, luxury
Prices: £50-£160

Hunza G is a London made clothing label making sustainable and ethical swimwear. Creative Director Georgiana Huddart designs and produces one size fit swimwear using stretchy and supportive fabrics.

Hunza G signature fabric is knit and dyed locally, decreasing emissions and promoting a strong fashion production industry within the UK.

The swimwear brand is shaping a new way of consuming fashion, reinventing how we view swimwear today. It designs each piece to be ethical, comfortable, and treasured.

12. Vivienne Westwood

vivienne westwood british fashion designer

Category: Basics, outerwear, loungewear, knitwear, bridal, underwear, shoes, bags, accessories, jewelry
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, artisan craft, luxury
Prices: £50-£490

Dame Vivienne Isabel Westwood is a British fashion designer and activist that promotes high-fashion without the high stakes for the planet. She works hard to stop climate change and the extinction of life on Earth.

The luxury designer is passionate about the environment and using fashion as a vehicle for activism. She designs sustainable collections of beautifully-crafted apparel, jewelry, bags, and accessories for women and men.

Vivienne Westwood creates collections, collaborations, and catwalk shows to promote innovative design, campaign for protecting life on Earth, and mobilize people around climate change and human rights.

13. Vivobarefoot

vivobarefoot ethical shoes british company

Category: Shoes, sneakers, boots, accessories
For: Women, Men, children
From: London, United Kingdom
Values: Natural, vegan, B Corp, give back
Prices: £80-£220

Vivobarefoot is a British minimalist running shoe company founded in 1997. It creates outdoor, active, and everyday shoes for women, men, and kids using an increasing amount of natural materials.

Not all Vivobarefoot shoes are vegan and sustainable. The brand uses real leather and wool to make some of its footwear. But its goal remains to become the most regenerative business on the planet.

Vivobarefoot offers many vegan options made with plant-based or recycled materials such as recycled plastics and bio-based polymers to reduce its reliance on petroleum products.

Its vegan shoes are perfect for running and everyday wear with responsive foot control and an adaptive fit. They offer maximum sensory feedback, durability, and functionality.

14. Isabella Oliver

isabella oliver ethical fashion british

Category: Basics, dresses, denim, sportswear, knitwear, outerwear, accessories, jewelry
For: Women
From: London, United Kingdom
Values: Organic, recycled, B Corp, give back
Prices: £50-£150

Isabella Oliver is a London-based maternity brand focusing on environmental, ethical, and sustainable styles that you can wear throughout your pregnancy and beyond.

Its collections are defined by phenomenal fabrics that fit, flatter and grow as your body does. The maternity brand designs its comfortable, affordable, and sustainable clothes for you.

Isabella Oliver is proud to be an environmentally, ethically, and socially conscious brand. It offers eco-friendly fabrics derived from natural fibers that biodegrade without releasing harmful chemicals into the environment.

15. Urban Renewal

urban renewal british fashion brand

Category: Basics, denim, outerwear, knitwear, activewear, underwear, loungewear, swimwear, shoes, accessories
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, upcycled, Fair Trade
Prices: £20-£90

Urban Renewal is an online store selling sustainably-sourced vintage pieces by Urban Outfitters. It makes the old new again to offer cheap, cute, comfy, and Earth-friendly fashion pieces.

Urban Renewal remakes original and unique looks to help you craft stylish and trendy outfits. Every piece is restyled just for you and gives a new life to upcycled fabrics.


prism sustainable british fashion brand

Category: Basics, sportswear, swimwear, shoes, bags, accessories
For: Women
From: London, United Kingdom
Values: Recycled, luxury
Prices: £20-£180

PRISM is a range of swimwear and activewear from London designed to focus on the perfect fit for every body type. Creative director Anna Laub lead the British clothing label with functionality and attention to detail.

PRISM creates affordable and ethical collections to mix and match shapes, styles, and sizes. The brand produces its swimwear and beachwear in Italy using luxury European fabrics.

PRISM focuses on making luxury products that are equally functional as they are beautiful. It combines skilled craftmanship with modern design while celebrating traditions.

17. Ethical Market

ethical market british uk fashion

Category: Clothing, bags, shoes, accessories, jewelry, home decor, bedding, kitchen, self-care, toys
For: Women, men, children
From: London, United Kingdom
Values: Organic, recycled, vegan, Zero Waste
Prices: £10-£50

Ethical Market is the United Kingdom's largest ethical marketplace. It sells ethically made fashion, homeware, and beauty for women, men, and kids.

The online store aims to create a one-stop-shop for sweatshop-free goods and cruelty-free beauty products. Its mission is to bring design-led fairly-made products to the masses.

Founded in 2013, Ethical Market is passionate about promoting strong ethics and independent brands. It stocks eco-living products from labels that strive to make a positive impact on the planet.

18. Wearth London

wearth london affordable ethical fashion

Category: Clothing, bags, accessories, jewelry, home decor
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, vegan, local, Zero Waste
Prices: £10-£180

Wearth London is a sustainable and ethical online department store featuring eco-friendly brands ethically making clothing, bags, accessories, and jewelry.

It specializes in Zero Waste products from sustainable and ethical fashion brands based in the United Kingdom. It offers high-quality products for a more conscious, plastic-free, sustainable lifestyle.

Created in 2017, Wearth London promotes sustainable living with a collection of carefully curated sustainable products from over 200 independent brands.

19. Rêve En Vert

reve en vert luxury british fashion

Category: Clothing, bags, shoes, accessories, jewelry, home decor
For: Women
From: London, United Kingdom
Values: Organic, recycled, upcycled, local, Zero Waste
Prices: £40-£200

Rêve En Vert (REV) is an online shopping destination that features beautiful and sustainable clothing, accessories. It makes it easy to find thoughtful, guilt-free fashion produced ethically and sustainably without sacrificing luxury or style.

The London-based online retailer offers sustainable luxury for conscious consumers unwilling to sacrifice style for ethics. Cora Hilts and Natasha Tucker created Rêve En Vert to change the way people consume fashion.

Rêve En Vert invites customers to make better choices to engage in the creation of a better world. It launched its first timeless and luxury capsule collection in 2017.

20. Kool And Konscious

kool and konscious uk fashion brand

Category: Clothing, bags, shoes, accessories, jewelry
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, upcycled, Fair Trade
Prices: £30-£170

Kool And Konscious is a sustainable fashion marketplace that aims to eliminate fashion's environmental footprint. It offers a large selection of sustainable and ethically made clothing, bags, shoes, jewelry, and accessories.

Kool And Konscious believes that fashion can be conscious and exciting at the same time. It features premium sustainable brands that produce with care for people and the environment.

Based in the United Kingdom, the online store finds items produced in the least harmful way from resource-friendly materials and values low-waste production practices.

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About the Author: Alex Assoune

Alex Assoune Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.



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