My Cart

Close
fashion collab

Communication And Collaboration Are Keys to Sustainable Fashion


The COVID-19 crisis has brought the fashion industry to its knees. To survive, textile and apparel companies must adapt to the shift in consumers' demand for sustainability.

The fashion industry is the second-largest polluter globally. It produces large amounts of waste, pollution, and carbon emissions every year. It's also responsible for the massive exploitation of natural resources, deforestation, water, and energy consumption.

Sustainable clothing is becoming a priority to reduce the social and environmental impact of fashion. Post-COVID-19 consumers think carefully about how they spend their money. They focus on sustainable clothing.

Large players in the fashion industry must take massive action to reduce pollution, waste, and carbon emissions. They must also carefully think of the right communication strategy to keep trusting and loyal customers.


“As we face uncertainty in the world, we become more careful and considerate with how we spend our money. Opportunities are only growing larger for brands doing the right thing. [...] One of the most difficult parts of sustainability is how you communicate it to your consumers. Innovation requires costs that need to be put into innovation, and it takes time for it to scale to an appropriate level where it’s profitable. And with that, you have to communicate with your customers to let them understand the reasons why this is more expensive and the benefits of it.”

 - James Bartle, Outland Denim Chief Executive Officer


green fashion pin

 

Unfortunately, sustainability is a marketing strategy and many fashion brands make misleading claims about their environmental impact. This is called greenwashing, an ever-increasing trend in green business, as consumers demand more eco-friendly products and the industry struggles to adapt.

Sustainability is the future of fashion. The textile and apparel industry cannot thrive without it. Profound changes in the way we produce and consume clothes are necessary.

They not only require technological innovations but also collaborations with suppliers and manufacturing partners. The industry must become sustainable and ethical, putting the welfare of people, animals, and the planet before profits.


“We can’t forget the people in our pursuit of sustainability. There’s often neglect on either the environment or the people. We must address both of them together to make a real impact.”

 - Bert van Son, Mud Jeans Chief Executive Officer






The rise of fast fashion over the last 20 years made us consider clothing as a disposable commodity. Buying new clothes is faster, cheaper, and easier than ever before.

But every piece of clothing we purchase as consumers impact the Earth, people, and animals living on it. We must care more about #WhoMadeMyClothes to create a better tomorrow for future generations. 

About the Author: Alex Assoune

Alex Assoune Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks four languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.


Share


More, More, More


Related Articles

ethical fashion podcast

Ethical Fashion Podcast by the Ethical Fashion Initiative

The Ethical Fashion Initiative (EFI) is launching a brand new podcast on sustainability in the fashion industry. Called “Ethical Fashion”, it aims to demonstrate how fashion can be a force... Read More

How Long Does Rayon Take to Biodegrade

Rayon is one of the most common fabrics used in the fashion world, alongside cotton and polyester. It's a semi-synthetic fabric or man-made cellulosic fiber. There are many different types... Read More
rayon pollution waste landfill
hong kong

Redress Gets New Headquarters in Hong Kong

Environmental NGO Redress working to reduce waste in the fashion industry just moved into a new headquarter in Sham Shui Po, Hong Kong. Sham Shui Po is an area of... Read More

How to Tell if Clothes Are Cheaply Made or High-Quality

The rise of fast fashion over the last 20 years made us consumers consider clothing as disposable commodities. The overproduction and overconsumption of cheaply made clothes create massive amounts of... Read More
cheap clothes
new york

NYFW Fashinnovation Talks About Sustainable Fashion

The 5th edition of NYFW Fashinnovation Talks will take place 100% online on September 10th, 2020. The event showcases industry leaders from all around the world discussing sustainable fashion. Fashion... Read More

Ethical Fashion Market Reaches USD 8.25 Billion in 2023

The global ethical fashion market is expected to reach USD 8.25 Billion by 2023 at a compound annual growth rate (CAGR) of 10.33%, according to the recent report from The... Read More
ethical dress
fashion white top

Sustainable Fashion Helps Against Racism

Fighting for more sustainability in the fashion industry also contributes to overcoming racism. Sustainable fashion also includes social sustainability, the concept behind social equality, responsibility, and justice. Fashion brands and... Read More

Fashion Cannot Survive Without Sustainability Post-COVID-19

Due to the coronavirus pandemic and subsequent lockdowns, the global fashion industry is sinking. Sustainability is now more important than ever for fashion to stay relevant after the COVID-19 crisis.... Read More
sustainable fashion
sustainable clothes

10 Essential Questions to Ask About Sustainable Fashion

Before buying any new clothing, ask the following questions to make sure it's sustainable fashion. If you cannot find an answer yourself, ask the fashion brand or retailer you plan... Read More

Pros And Cons of Hemp for Fashion

Hemp is one of the most environmentally friendly fibers in the world. It's a great material to create comfortable textiles and beautiful fashion. It has amazing qualities but also a... Read More
hemp plants

0 comments

Leave a comment

All blog comments are checked prior to publishing