Boohoo is a British clothing retailer that creates fast fashion for young women and men. It offers clothes, cute accessories, edgy jewelry, and must-have homewares but isn't the most ethical company.
Boohoo owns several other clothing brands such as Burton, PrettyLittleThing, Oasis, Coast, Nasty Gal, and Dorothy Perkins. But its supply chain has poor health and safety records.
More sustainable and affordable alternatives to Boohoo exist if you want to build an eco-conscious wardrobe with great style without breaking the bank.
Many apparel brands similar to Boohoo are more environmentally responsible, committed to being as eco-friendly as possible, and making sustainability efforts to protect people and the planet.
Check out our selection below of the best ethical and cheap alternatives to Boohoo that make similar beautiful and stylish garments under high standards.
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1. Kotn
Category: Basics, dresses, knitwear, loungewear, bags, accessories
For: Women, men
From: Toronto, Canada
Values: Organic, recycled, B Corp, give back
Prices: $30-$80
Kotn is a sustainable clothing brand that ethically and sustainably makes stylish apparel similar to Boohoo. It's committed to supply-chain transparency and give-back initiatives.
The eco-friendly label creates clothes around considered design, relentless quality, honest value, and positive impact. It aims to set the standard for conscious creation and consumption.
Kotn also uses cotton and no animal-derived materials. It's working with an Egyptian NGO to build schools and provide every child in its farming communities with safe, convenient, quality education.
SHOP KOTN
2. Reformation
Category: Basics, denim, knitwear, outerwear, swimwear, activewear, loungewear, underwear
For: Women
From: Los Angeles, California, United States
Values: Organic, recycled, Fair Trade, carbon-neutral, made in the USA
Prices: $10-$250
Reformation is a clothing brand that makes sustainable and affordable clothes similar to Boohoo. It offers a collection of stylish dresses for petite up to extended sizes.
The clothing retailer designs effortless silhouettes that celebrate the feminine figure with the most beautiful and sustainable fabrics possible. It pays attention to minimizing its social and environmental impacts.
Reformation uses sustainable materials such as organic cotton, recycled cotton, linen, and Tencel lyocell. It also makes some of its clothes with upcycled and recycled materials, such as regenerated nylon or deadstock fabrics.
Six of its suppliers have attained a social compliance certification like Fair Trade, SA8000, or WRAP. They are working to increase participation in social certification programs to ensure good working conditions.
SHOP REFORMATION
3. LA Relaxed
Category: Basics, loungewear, sleepwear, accessories
For: Women
From: Los Angeles, California, United States
Values: Organic, inclusive, made in the USA
Prices: $40-$60
LA Relaxed is an ethical and sustainable women's clothing brand that offers super soft clothes ethically made in Los Angeles, USA. It offers a wide range of cute and comfy clothing similar to Boohoo and made from eco-friendly materials.
LA Relaxed creates affordable, sustainable, inclusive clothing that offers comfort and quality. It helps you be comfortable with yourself, body and mind, and soul.
LA Relaxed makes choices that take less away from our planet and avoid unnecessary damage to the Earth and pain to human beings making our clothes.
SHOP LA RELAXED
4. Tentree
Category: Basics, knitwear, loungewear, outerwear, bags, accessories
For: Women, men, children
From: Vancouver, Canada
Values: Organic, B Corp, recycled, give back
Prices: $30-$70
Tentree is an Earth-first fashion brand designing long-lasting womenswear for a healthy, sustainable world with recycled materials and organic fabrics such as cotton and hemp.
It offers affordable and sustainable sweatpants and hoodies like Boohoo. They are super soft, cozy, ultra comfy, and go-to's for the perfect outfit.
The sustainable fashion brand is B Corp certified and partners with global charitable organizations to plant trees and rehabilitate natural ecosystems.
Tentree aims to guide you on your journey and empower you to do your best for the environment. It planted over 61 million trees and restored land in over eight countries.
SHOP TENTREE
5. Allbirds
Category: Basics, loungewear, activewear, underwear, shoes, accessories
For: Women, men
From: San Francisco, California, United States
Values: Organic, recycled, timeless, B Corp, made in New Zealand
Prices: $90-$100
Allbirds is a New Zealand-American sustainable apparel and footwear brand. It aims to make the world's most comfortable clothes with natural materials.
The brand was founded in 2014 by ex-soccer player Tim Brown and renewables expert Joey Zwillinger. It has quickly grown from an online retailer to a massive global brand.
Allbirds is now a global brand serving 35 countries, with 21 brick-and-mortar stores worldwide. It designs environmentally friendly alternatives to Boohoo.
SHOP ALLBIRDS
6. Everlane
Category: Basics, denim, knitwear, outerwear, activewear, underwear, bags, shoes, accessories
For: Women, men
From: San Francisco, California, United States
Values: Organic, recycled
Prices: $10-$70
Everlane is an ethical fashion brand creating modern and beautiful essentials, at the best factories, without traditional markups. It's a great destination to buy high-quality, affordable, sustainable clothing similar to Boohoo.
The clothing retailer is headquartered in San Francisco, California, and sells primarily online. It uses a high proportion of sustainable and vegan materials such as organic cotton and recycled fabrics.
The apparel brand also offers ethically made and designed-to-last knitwear and accessories for women and men. It believes in exceptional quality to make a difference.
Everlane is widely known for its radical transparency. It educates consumers on its supply chain, factories, employees, and the price breakdown of each product.
SHOP EVERLANE
7. Thought
Category: Basics, knitwear, outerwear, loungewear, underwear, sportswear, nightwear, accessories
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, give back
Prices: $10-$50
Thought is a fashion label offering ethically-made and sustainable clothing similar to Boohoo. It creates stylish and affordable ready-to-wear for women and men with eco-friendly materials like Tencel.
Thought makes timeless pieces in a flattering shape and breathable fabric that work wherever you are. The organic brand offers many pure cotton and vegan options.
Thought is committed to responsible design, ethical sourcing, and fostering change. It aims to show there are more sustainable ways to live, dress, and be.
Thought supports TRAID, a UK charity that works to minimize, improve, and transform the environmental impact of clothing manufacturing. Send your clothes back to TRAID to support the people and places making your clothing.
SHOP THOUGHT
8. Threads 4 Thought
Category: Basics, denim, loungewear, sportswear, knitwear, shoes, accessories
For: Women, men, children
From: NYC, New York, United States
Values: Organic, recycled, give back
Prices: $20-$60
Threads 4 Thought is a lifestyle brand of everyday basics, loungewear, and other fashion produced responsibly. It creates ethical and cheap alternatives to Boohoo using regenerated fibers.
The clothing label supports sustainable initiatives to move the fashion industry towards a healthier future for all. It sets an example by exceeding industry standards through innovation in materials and production.
Threads 4 Thought manufactures its clothes in Guatemala and China. It ensures the best working conditions and sustainable production processes.
Threads 4 Thought uses eco-friendly materials to create stylish and comfortable clothes. It also partners with the International Rescue Committee to support in-need communities.
SHOP THREADS 4 THOUGHT
9. Warp + Weft
Category: Basics, denim, outerwear, underwear, maternity, accessories
For: Women, men, children
From: NYC, New York, United States
Values: Organic, recycled
Prices: $40-$60
Warp + Weft makes size-inclusive, sustainable jeans like Boohoo that are good for you, the planet, and your wallet. The family-owned company from NYC has been in the denim industry for three decades.
Warp + Weft is committed to sustainable practices, fair wages,
reasonable hours, and ethical working conditions for all its people. It uses cotton, Lycra, Tencel lyocell from the U.S., and quality European dyes.
Warp + Weft designs for all bodies, informed by customer data and specific needs. It fit-tests each style on customers of all ages and sizes to create fabulous clothes for everybody.
SHOP WARP + WEFT
10. Outerknown
Category: Basics, dresses, outerwear, swimwear, loungewear, bags, accessories
For: Women, men
From: Los Angeles, California, United States
Values: Organic, Fair Trade, recycled
Prices: $50-$250
Outerknown is a clothing label that creates cute, cheap, and eco-friendly clothing for women and men rooted in sustainability and transparency like Boohoo. It makes stylish jackets and coats with the most planet-friendly fibers.
Outerknown keeps strict sustainability rules and aims to raise the standard for quality, sustainable design in the global fashion industry. It uses organic and recycled materials to reimagine and embrace circularity.
Accredited by the Fair Labor Association (FLA), the ethical fashion brand invests in the livelihoods of over 5K workers through Fair Trade USA. Three of its partners are Fair Trade Certified.
SHOP OUTERKNOWN
11. PACT
Category: Basics, dresses, knitwear, loungewear, activewear, underwear, sleepwear, maternity
For: Women, men, children
From: Boulder, Colorado, United States
Values: Organic, Fair Trade, recycled
Prices: $20-$120
PACT is a leading sustainable fashion brand using organic fabrics and fair trade factories to design stylish essential clothing. It creates ethical and fashionable alternatives to Boohoo.
The fair trade clothing brand chooses the best ingredients, such as organic cotton and recycled materials, to make the best clothes. It promotes organic and ethical clothing for everyday use.
PACT considers the people who make the clothes as important as the people who wear them. It encourages people to care about what they put in their bodies and what they put on their bodies.
PACT designs fair trade clothes that are affordable, practical, comfortable, and effortless. It offers ethical alternatives that fit the lifestyle of conscious consumers because doing good should be easy.
SHOP PACT
12. People Tree
Category: Basics, dresses, outerwear, knitwear, underwear, activewear, nightwear, accessories, jewelry
For: Women
From: Tokyo, Japan
Values: Organic, Fair Trade, recycled, artisan craft, give back
Prices: $20-$90
People Tree is a sustainable clothing brand making affordable and eco-friendly dresses from environmentally-friendly materials, including Fair Trade, certified organic cotton, and recycled fabrics.
In 2013, it became the first fashion company to be awarded the World Fair Trade Organisation (WFTO) product label, guaranteeing dedication and compliance with the principles of Fair Trade.
People Tree offers a wide range of stylish, chic, eco-friendly dresses, jumpsuits, and skirts similar to Boohoo. It also sells accessories and jewelry to dress up.
The ethical clothing brand is committed to working with disadvantaged farmers and workers to promote fairer trading conditions. It helps combat poverty and employs people in underserved communities around the world.
SHOP PEOPLE TREE
13. Amour Vert
Category: Basics, denim, loungewear, knitwear, outerwear, bags, accessories, shoes, jewelry
For: Women
From: San Francisco, California, United States
Values: Organic, recycled, made in the USA, give back
Prices: $90-$250
Amour Vert is a slow fashion brand that makes ethical and cheap staples like Boohoo such as stylish, lightweight, and breathable midi dresses for every season.
The sustainable brand creates fabulous clothes in limited quantities to contribute to a more eco-friendly future. Its clothing pieces are affordable, chic, comfortable, and better for the planet.
Amour Vert is committed to making fashion thoughtful, versatile, and sustainable. You'll want to keep its timeless pieces in your wardrobe forever.
The eco-friendly label has been planting trees in North America since it first opened its doors with its partner American Forest. It promotes sustainable practices and positive environmental impacts.
SHOP AMOUR VERT
14. Christy Dawn
Category: Basics, loungewear, knitwear, outerwear, maternity, shoes, accessories
For: Women, girls
From: Los Angeles, California, United States
Values: Upcycled, made in the USA
Prices: $80-$470
Christy Dawn is a sustainable fashion designer that creates affordable, ethical, stylish clothing like Boohoo from regenerative cotton ethically crafted in Los Angeles.
Christy Dawn designs each style with longevity in mind. Every fashion piece is intentionally timeless and versatile and tailored to fit petite to extended sizes.
The fashion designer aims to make simple, easy-to-wear pieces that will become wardrobe staples. Its dresses keep you comfortable while preserving the integrity and beauty of the Earth and its people.
SHOP CHRISTY DAWN
15. Eileen Fisher
Category: Basics, loungewear, outerwear, denim, sleepwear, bags, accessories, shoes
For: Women
From: NYC, New York, United States
Values: Organic, recycled, Fair Trade, B Corp, artisan craft, give back
Prices: $50-$180
Eileen Fisher is an affordable designer clothing brand selling sustainable wardrobe essentials, from casual clothing to timeless and elegant pieces, from the famous fashion designer of the same name, Eileen Fisher.
The luxury designer offers affordable, recycled, and organic classics that are also ethical and eco-friendly. It commits to sourcing sustainable materials and paying its workers a living wage.
Eileen Fisher ensures that all its workers have a voice, earn a fair wage, and are treated fairly in the workplace. It also supports women and girls through grants, events, and partnerships.
The clothing designer promotes inclusivity and diversity in the sustainable fashion movement and offers a wide range of sizes from petite to extended.
Eileen Fisher also operates an alternative supply chain supporting over 450 families in and around Arequipa, Peru, with higher Fair Trade wages and investments in the local community.
SHOP EILEEN FISHER
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About the Author: Alex Assoune
What We're Up Against
Multinational corporations overproducing cheap products in the poorest countries.
Huge factories with sweatshop-like conditions underpaying workers.
Media conglomerates promoting unethical, unsustainable products.
Bad actors encouraging overconsumption through oblivious behavior.
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