Vuori

Mar 18, 2023

Vuori is an American fashion retailer founded in 2014 in California, United States, by Joe Kudla. The multinational clothing-retail company creates athletic apparel for fitness, surf, sport, and art.

Vuori is headquartered in Encinitas in California and sells leggings, T-shirts, shorts, pants, hats, and clothing for yoga instructors, surfers, cross-fit instructors, personal trainers, and individuals.

Vuori operates more than 30 stores in the United States and the UK and it has over 100 employees. It aims to provide a new perspective on athletic and performance clothing.

Vuori has committed to sustainability and is driving meaningful progress in securing a low-climate future. It focuses on using better materials, reducing waste, and offsetting 100% of its carbon footprint.

Vuori is on a journey to empower deeper connections with fitness, nature, creativity, and community guided by its values and the coastal California lifestyle.

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Sustainability Rating: 4/10

Rating FAQ

Category: Clothing, accessories, bags

For: Women, men

Type: Basics, dresses, activewear, underwear, loungewear, outerwear

Style: Casual

Quality: Medium

Prices: $$

Sizes: 2XS-2XL, 0-18 (US), 2-20 (UK), 32-52 (EU), 2-20 (AU)

Fabrics: Cotton, lyocell, modal, viscose, polyester, nylon, spandex, acrylic, neoprene, polyurethane, rubber, wool, down

100% Organic: No

100% Vegan: No

Ethical & Fair: No

Recycling: Yes

Producing countries: not transparent enough

Certifications: BCI

Sustainability Practices

Vuori uses a medium proportion of organic materials, such as organic cotton, or recycled materials, such as recycled polyester and regenerated nylon.

It also uses natural fabrics without relevant certifications, such as regular cotton, or synthetic petroleum-based fibers such as polyester, nylon, acrylic, and more.

Vuori also uses a small proportion of semi-synthetic fibers or regenerated cellulosic fabrics such as lyocell, modal, and viscose.

Vuori doesn't publish a list of all its manufacturers and processing facilities on its corporate website. It doesn't disclose how it chooses its network of suppliers.

The American clothing retailer doesn't show any labor certification standard that would ensure good working conditions, decent living wages, health, safety, and other crucial rights for workers in its supply chain.

Vuori has a code of conduct that applies to all its suppliers and subcontractors based on the regulations set by the International Labor Organization (ILO).

Vuori doesn't reveal if it conducts any factory audits to assess compliance with its Code of Conduct. But it prioritizes partners who pay wages and offer benefits programs that exceed legal requirements.

Vuori doesn't use exotic animal skin, hair, fur, or angora. But it uses wool and down feathers to manufacture many of its clothing pieces.

These animal-derived materials are cruel and unethical. They also harm the environment by producing greenhouse gases and waste. More sustainable alternatives exist.

Sustainability Goals

Vuori has committed to actively reducing its carbon emissions internally and throughout its supply chain. It has set science-aligned targets to keep the global temperature rise below 1.5°C.

Vuori aims to have a 42% absolute reduction in its GHG emissions against a 2021 baseline across Scope 1 + 2 by 2030. It will have a 48% per-unit reduction in its GHG emissions against a 2021 baseline across its Purchased Goods & Services.