Veja is a French footwear and accessories brand selling a collection of sustainable sneakers for men and women. It sells eco-friendly shoes, bags, and accessories in 1,800 retailers in 45 countries.
Its products are made with organic materials, fair trade sourcing, and transparency. Veja already sold more than 4 million pairs of sneakers worldwide.
Sustainability Rating: 5/10
Category: Shoes, Accessories, Bags
For: Men, Women, Children
Type: sneakers, sportswear
Sizes: 35-41 (EU), 5-8 (US)
Fabrics: Cotton, rubber, polyurethane, polyester, jute
100% Organic: No
100% Vegan: No
Ethical & Fair: Yes
Producing Country: Brazil
Certifications: No certifications
"The goal of Veja is to create sneakers with a positive ecological and social impact. Veja has one foot in the fashion industry, and the other one in the transparency. It mixes ecology, innovation, and design [...] to invest our resources on the organic raw materials, production, employees’ and farmers’ salaries by cutting the advertising and communication budget."
- Sébastien Kopp, Veja Co-Founder and Creative Director
Veja is one of the few good places where you can buy sustainable and vegan sneakers. Many A-list celebrities and social media personalities such as Duchess of Sussex Rachel Meghan Markle and British actress Emma Watson wear Veja sneakers.
The brand pays its workers a living wage and has employees making its shoes within reasonable work hours. It regularly conducts audits to monitor ongoing conditions but doesn't show any social or environmental certification.
Veja aims to make the most ecological sneakers possible. It uses a fair amount of sustainable materials, including organic cotton, jute, natural rubber, as well as some recycled materials. But it also uses many synthetic materials, some made from natural and renewable resources, others petroleum-based.
Not all Veja shoes are cruelty-free though. The brand doesn't use exotic animal skin but uses leather from southern Brazil.
Veja wants to find 100% bio-based alternatives to its synthetic materials. The brand is also actively looking for solutions to reach 100% recycling but has no timeline.