Sterk and Mooi or Sterk&Mooi is an Australian environmentally friendly activewear brand founded by Brittany Reukers in Melbourne in 2020. It creates high-quality, confidence-boosting activewear with a minimal carbon footprint.
Sterk&Mooi means strong and beautiful in Dutch. The label is passionate about creating high-quality activewear and saving the planet. It manufactures crop tops made of recycled beach-bound plastic water bottles, as well as tracksuit pants, and hoodies, for women and children.
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Sustainability Rating: 2/10
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Category: Clothing
For: Women, children
Type: Sportswear
Style: Casual
Quality: Low
Price: $
Sizes: 2XS-XL, 2-14 (AU)
Fabrics: Polyester, spandex
100% Organic: No
100% Vegan: No
Ethical & Fair: No
Recycling: Yes
Producing country: Not transparent enough
Certifications: OEKO-TEX, GRS
Sustainability Practices
"By purchasing your activewear from 'sterk&mooi' you can be helping our earth by wearing activewear which ultimately stops water bottles from killing our planet. [...] Be a part of the solution, not a part of the pollution, and choose to shop eco friendly."
Sterk&Mooi uses a fair amount of recycled materials such as recycled polyester. It has partnered with Repreve to source trusted, branded recycled performance fiber, used to make sustainable textiles with wicking, odor control, water resistance, and more.
The Australian sportswear brand doesn't provide any information regarding how it chooses its network of suppliers, or how often audits are conducted to ensure social standards, good working conditions, and identify potential risk areas.
Sterk&Mooi doesn't sell any clothing made from animal-derived materials at the moment but doesn't state that the brand is 100% vegan either.
Sustainability Goals
Sterk&Mooi doesn't show any measurement of its greenhouse gas emissions, water, land, and energy use, pollution, and waste across its supply chain. It doesn't have any clear sustainability goal or timeline to improve in the future either.
Buy Here
Discover Sterk&Mooi sustainable collections at sterkandmooi.com.
Reviews And Experiences With Sterk and Mooi
Have you had (good) experiences with shopping at or the products of Sterk and Mooi? Then leave us your rating below.
What We're Up Against
Multinational corporations overproducing cheap products in the poorest countries.
Huge factories with sweatshop-like conditions underpaying workers.
Media conglomerates promoting unethical, unsustainable products.
Bad actors encouraging overconsumption through oblivious behavior.
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