Staiy is an Italian online fashion retailer founded in 2019 in Berlin, Germany. The European clothing-retail company offers fashion and beauty products from top brands.

Staiy is an online marketplace for sustainable fashion, bringing together eco-friendly brands and products and using artificial intelligence. It sells clothing, accessories, shoes, beauty, and jewelry for women, men, and children.

Staiy is one of the most recent European e-commerce companies dedicated to sustainable fashion. It offers customized recommendations creating a personalized shopping experience.

Staiy focuses on ethics, aesthetics, and innovation to inspire a conscious lifestyle. It's on a mission to accelerate the transition towards a more sustainable future.

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Sustainability Rating: 6/10

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Category: Clothing, accessories, shoes, bags, jewelry

For: Women, men, children

Type: Basics, dresses, denim, knitwear, activewear, underwear, loungewear, swimwear, outerwear, nightwear, boots, sneakers

Style: Casual

Quality: Medium

Price: $$

Sizes: 2XS-2XL, 0-14 (US), 2-16 (UK), 32-44 (EU), 4-18 (AU)

Fabrics: Cotton, linen, hemp, jute, lyocell, modal, viscose, cupro, acetate, polyester, nylon, spandex, acrylic, polyurethane, rubber, leather, wool, silk, down

100% Organic: No

100% Vegan: No

Ethical & Fair: Yes

Recycling: Yes

Producing country: N/a

Certifications: GOTS, OCS, BCI, OEKO-TEX, Bluesign, EU Ecolabel, GRS, FSC, RWS, ISO 14001


Sustainability Practices

Staiy strives to offer a large selection of sustainable products. It values authentic and timeless pieces created ethically with significant attention to quality and detail.

Staiy wants to make sustainability the new normal and offers a better alternative to modern consumption. It operates a new retail platform gathering brands sharing its vision for sustainability.

Staiy sells clothes made from sustainable materials, such as organic cotton, linen, hemp, jute, or recycled fabrics, such as recycled polyester and regenerated nylon.

It also offers products that contain semi-synthetic fibers or regenerated cellulosic fabrics such as Tencel lyocell, modal, viscose, acetate, and cupro. Tencel is an eco-friendly fiber made with wood pulp from sustainable forests.

Staiy carefully selects its partners who align with high ethical values and sustainability standards. But it also sells clothes made from synthetic petroleum-based fibers such as polyester, nylon, acrylic, and more.

Staiy promotes sustainable fashion and pays attention to the manufacturing process behind the clothes it sells. It ensures that its partner brands visit their suppliers and guarantee ethical processes for the environment and the workers involved.

Staiy lists items constructed with real animal fur, hair, and angora. It also sells products made from leather, wool, silk, and down feathers.

These animal-derived materials are cruel and unethical. They also harm the environment by producing greenhouse gases and wastes. More sustainable alternatives exist.



Sustainability Goals

Staiy wants to improve the apparel industry as a whole. It will play a crucial role in transforming the current fashion system into a more sustainable one.

Staiy continues to expand its sustainable product categories, highlighting 5 Pillars of Sustainability: Water, Air, Materials, Working Conditions, and Supply Chain.

It has set minimum sustainability requirements for all partner brands. It aims to encourage clothing labels and retailers to implement sustainability practices.

Staiy is continuously increasing its ethical standards. It makes a sustainability assessment mandatory for brands selling on its platform. It's progress towards improving the fashion industry as a whole.


Buy Here

Discover Staiy's sustainable collections at Staiy.com.



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What We're Up Against


Fast fashion groups overproducing cheap clothes in the poorest countries.
Garment factories with sweatshop-like conditions underpaying workers.
Media conglomerates promoting unethical, unsustainable fashion products.
Bad actors encouraging clothing overconsumption through oblivious behavior.
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