Pull & Bear

Jan 09, 2023

Pull & Bear is a Spanish fashion retailer founded in 1991 by Amancio Ortega. The multinational clothing-retail company creates fast fashion for young women and men.

Pull & Bear makes clothing, accessories, shoes, swimwear, and activewear. The largest fashion group in the world, the Inditex Group, owns Pull & Bear along with other brands such as Zara, Bershka, Massimo Dutti, Oysho, and more.

Pull & Bear is driving a digital and sustainability transformation to renovate its entire store network and introduce cutting-edge technology in all areas of the business model.

The Spanish clothing brand offers a sustainable collection made from organic or recycled materials called "Join Life." It also spread out this initiative to Zara, Massimo Dutti, and Oysho.

Pull & Bear is a fashion brand and clothing retailer based in Narón, Spain. It makes apparel, footwear, and accessories and offers a collection of basics, knitwear, loungewear, underwear, outerwear, bags, and accessories.

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Sustainability Rating: 5/10

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Category: Clothing, accessories, shoes, bags, jewelry

For: Women, men

Type: Basics, denim, dresses, knitwear, underwear, loungewear, swimwear, activewear, outerwear, heels, flats, sandals, boots, sneakers

Style: Casual

Quality: Low

Prices: $

Sizes: 2XS-2XL, 0-14 (US), 2-16 (UK), 32-44 (EU), 4-18 (AU)

Fabrics: Cotton, linen, hemp, ramie, jute, lyocell, modal, viscose, cupro, acetate, polyester, nylon, spandex, polyethylene, polypropylene, acrylic, neoprene, leather, wool, silk, down

100% Organic: No

100% Vegan: No

Ethical & Fair: No

Recycling: Yes

Producing countries: Argentina, Bangladesh, Brazil, Cambodia, China, India, Morocco, Pakistan, Portugal, Spain, Turkey, Vietnam

Certifications: GOTS, OCS, GRS, RCS, FSC

Sustainability Practices

Pull & Bear takes wide-ranging measures to protect biodiversity, reduce its consumption of water, energy, and other resources, avoid waste, and combat climate change.

It wants to be better and more efficient by looking at every aspect of its value chain to ensure the healthy functioning of our planet. However, the majority of its business remains detrimental to the environment.

Pull & Bear teams up with non-profit organizations, recycling companies, textile manufacturers, and recycling technologists to launch a clothing collection program and prevent used textile items from ending up in landfills.

It donates collected clothing, footwear, and accessories from customers and employees to non-profit partners, or sorts them for repair, resale, or recycling.

Pull & Bear is part of major international initiatives to promote sustainable raw materials and fibers. It's raising awareness of textile impacts and encouraging the use of more sustainable materials.

Pull & Bear only uses a very small proportion of organic materials such as organic cotton, hemp, and linen, or recycled materials such as recycled cotton, recycled polyester, and regenerated nylon.

Only very few of its collections are dedicated to sustainable fashion. Most of the fabrics it uses are either natural without relevant certifications, such as conventional cotton or linen, or synthetic petroleum-based fibers such as polyester, nylon, acrylic, and more.

Pull & Bear also uses a little amount of semi-synthetic fibers or regenerated cellulosic fabrics such as Tencel lyocell, modal, acetate, and viscose.

Tencel is an eco-friendly fiber made with wood pulp from certified sustainable forests. But only a very small proportion of the materials used by Pull & Bear are environmentally friendly and sustainable.

Pull & Bear publishes a list of all its manufacturers and many of its processing facilities on its corporate website, the Inditex group. It aims to create value in every worker of its suppliers and manufacturers.

Pull & Bear cares more and more about its suppliers with higher transparency and worker empowerment initiatives. But the brand still doesn't pay a living wage across its supply chain.

The 2022 Fashion Transparency Index gave Pull & Bear a score of 43% based on how much the group discloses about its social and environmental policies, practices, and impacts.

Pull & Bear manufactures its clothes in Turkey and many other East Asian countries where human rights and labor law violations still happen every day.

The Spanish clothing retailer doesn't show any labor certification standard that would ensure good working conditions, decent living wages, health, safety, and other human rights for workers in its supply chain.

Pull & Bear has a code of conduct that applies to all its suppliers and subcontractors based on the regulations set by the International Labor Organization (ILO).

Pull & Bear assesses compliance with its Code of Conduct by informal visits or third-party audits with or without notice. It works with international and local unions and NGOs to improve the working conditions in its factories.

Pull & Bear is part of industry initiatives such as ACT (Action, Collaboration, and Transformation) and the Bangladesh Accord on Fire and Building Safety.

Pull & Bear doesn't use any exotic animal skin, hair, fur, or angora. But it uses leather, wool, silk, and down feathers to manufacture many of its clothing pieces.

These animal-derived materials are cruel and unethical. They also harm the environment by producing greenhouse gases and waste. More sustainable alternatives exist.

Sustainability Goals

Pull & Bear has committed to reducing the impact of water across the entire supply chain by 25% by 2025. It already achieved zero discharge of hazardous chemicals in 2020 in the manufacture of its products.

Pull & Bear plans to reduce its GHG emissions by 90% in its Scope 1 and 2, and 20% in its scope 3 (in the Purchased Goods category), by 2030 compared to 2018, with the aim of achieving net-zero emissions in 2040.

100% of its cotton will be sustainable (organic, BCI, and recycled) in 2023. And in 2025, all cellulosic fibers will be sustainable. In 2023, its viscose will be 100% sustainable.

And 100% of the linen it uses in its garments will be sustainable linen in 2025. 100% of the polyester it uses in its garments will be recycled polyester in 2025.

Pull & Bear also reuses and recycles in its own operations, aiming to achieve a target of zero waste in landfills by 2023. It aims to achieve 100% of all packaging materials collected for reuse or recycling in its supply chain in 2023.

By 2023, all single-use plastics will have been totally eliminated from customers sales.