PrettyLittleThing is a British online fashion retailer founded in 2012 in Manchester, United Kingdom, by Umar and Adam Kamani. The multinational clothing-retail company creates fast fashion for young women.

PrettyLittleThing makes clothing, accessories, shoes, swimwear, beauty, and jewelry. The British fashion group Boohoo owns PrettyLittleThing and many other unique brands, such as Burton, Oasis, Coast, Nasty Gal, Dorothy Perkins, and more.

Boohoo has over 18 million customers globally and aims to be leading the e-commerce fashion market for 16 to 45-year-old in the UK and internationally.

PrettyLittleThing sustainability is getting ready for the future by developing a plan to tackle priority issues. It aims to do its bit for the planet and create sustainable staples that do good, feel great, and look fire.

PrettyLittleThing now offers clothes, cute accessories, edgy jewelry, all made from recycled and more responsibly sourced materials. It hopes to reduce the impact on the environment by using more sustainably sourced materials.

PrettyLittleThing is a fashion brand and clothing retailer based in Manchester, United Kingdom. It makes apparel, footwear, and accessories and offers a collection of basics, denim, knitwear, activewear, underwear, loungewear, swimwear, and outerwear.

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Sustainability Rating: 2/10

Rating FAQ

Category: Clothing, accessories, shoes, bags, jewelry

For: Women

Type: Basics, denim, knitwear, activewear, underwear, loungewear, swimwear, outerwear, nightwear, maternity, bridal, flats, sandals, heels, boots, sneakers

Style: Casual

Quality: Low

Price: $

Sizes: petite, XS-2XL, 0-14 (US), 2-16 (UK), 32-44 (EU), 4-18 (AU), plus size

Fabrics: Cotton, linen, ramie, jute, lyocell, modal, viscose, acetate, polyester, nylon, spandex, polyethylene, acrylic, neoprene, polyurethane, rubber, leather, wool, silk, down

100% Organic: No

100% Vegan: No

Ethical & Fair: No

Recycling: Yes

Producing country: Albania, Bangladesh, Brazil, Bulgaria, Cambodia, China, Cyprus, Egypt, Estonia, Germany, India, Indonesia, Italy, South Korea, Madagascar, Mauritius, Moldova, Morocco, Myanmar, Pakistan, Portugal, Romania, Spain, Sri Lanka, Taiwan, Tunisia, Turkey, Ukraine, United Arab Emirates, United Kingdom, Vietnam

Certifications: no certification


Sustainability Practices

PrettyLittleThing is committed to strengthening its corporate governance, environmental footprint, and social impact. It focuses on setting a new industry-wide standard for ethical supply chains.

PrettyLittleThing takes wide-ranging measures to bring change for sustainable growth that benefits all stakeholders. It wants to run a more responsible business and improve its impacts on people and the environment.

The fashion retailer tackles priority issues like climate change, responsible marketing, sustainable design, waste and supply chain management, and community involvement.

PrettyLittleThing only uses a small proportion of organic materials such as organic cotton and linen or recycled materials such as recycled polyester and regenerated nylon.

PrettyLittleThing dedicates very few of its collections to sustainable fashion. "Ready For The Future" is its collection of sustainable clothing pieces and plan for doing more for its clothes, suppliers, communities, and impact on the environment.

Most of the fabrics it uses are either natural without relevant certifications, such as cotton or linen, or synthetic petroleum-based fibers such as polyester, nylon, acrylic, and more.

PrettyLittleThing also uses a small amount of semi-synthetic fibers or regenerated cellulosic fabrics such as Tencel lyocell, modal, acetate, and viscose.

Tencel is an eco-friendly fiber made with wood pulp from certified sustainable forests. But only a tiny proportion of the materials used by PrettyLittleThing are environmentally friendly and sustainable.

PrettyLittleThing publishes a list of all its manufacturers on the corporate website of its parent organization, boohooplc.com. It aims to create great jobs, look after its people, and support local communities.

PrettyLittleThing is still facing accusations of sourcing clothes from factories and warehouses with disastrous working conditions. Its supply chain has poor health and safety records.

The online fashion giant is also facing modern slavery investigations for cases in Leicester where workers make clothes for the company. It was accused of using sweatshops to produce cheap clothing.

PrettyLittleThing now cares more about its suppliers with higher transparency and worker empowerment initiatives. But the brand still doesn't pay a living wage across its supply chain.

The 2021 Fashion Transparency Index gave PrettyLittleThing a score of only 20% based on how much the group discloses about its social and environmental policies, practices, and impacts.

PrettyLittleThing manufactures its clothes in China and many other East Asian countries, where human rights and labor law violations still happen every day.

The clothing retailer doesn't show any labor certification standard that ensures good working conditions, decent living wages, health, safety, and other crucial rights for workers in its supply chain.

PrettyLittleThing has a Code of Conduct that applies to all its suppliers and subcontractors to understand the risks facing workers and make positive changes throughout its supply chain.

PrettyLittleThing assesses compliance with its Code of Conduct by informal visits. It works with a team of experts to improve the working conditions in its factories.

PrettyLittleThing is part of industry initiatives such as the Sustainable Apparel Coalition, Sustainable Clothing Action Plan, and the Microfibre Consortium.

PrettyLittleThing doesn't use exotic animal skin, hair, fur, or angora. But it uses leather, wool, silk, and down feathers to manufacture many of its clothing pieces.

These animal-derived materials are cruel and unethical. They also harm the environment by producing greenhouse gases and wastes. More sustainable alternatives exist.


Sustainability Goals

PrettyLittleThing has committed to reducing its environmental impact across the entire supply chain. It plans to make all customer garment packaging reusable, recyclable, or compostable by 2023.

PrettyLittleThing also aims for a 50% recycled content minimum for any plastic used. All its polyester and cotton will be recycled or more sustainably sourced by 2025.

PrettyLittleThing has committed to more sustainable sourcing all the materials it uses in its garments by 2030. By 2025, all 50% of its man-made cellulosic fibers will be more sustainably sourced.

PrettyLittleThing will have introduced design innovations to reduce waste, increase durability and improve recyclability by 2025.

PrettyLittleThing plans to map its raw materials supply chain for key fibers and continue disclosing its supplier information and improve its purchasing practices by 2023.

PrettyLittleThing will be developing its plans on water, chemicals, biodiversity, and microfibers by 2023.


Buy Here

Discover PrettyLittleThing's sustainable collections at Prettylittlething.com.



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What We're Up Against


Fast fashion groups overproducing cheap clothes in the poorest countries.
Garment factories with sweatshop-like conditions underpaying workers.
Media conglomerates promoting unethical, unsustainable fashion products.
Bad actors encouraging clothing overconsumption through oblivious behavior.
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