
Pimkie is a French fashion retailer founded in 1971 by Gérard Mulliez. The multinational clothing-retail company creates fast fashion for young women.
Pimkie makes clothing, accessories, shoes, swimwear, beauty, and fragrances. It operates more than 700 chain stores and has over 5,200 employees in stores, factories, logistics, brands, and subsidiaries across 30 countries where it does business.
Pimkie wants to be a sustainable brand and care for human rights and the environment. It's aware that its business isn't perfect but tries to become more circular and move away from fast fashion to forever fashion.
Pimkie is a fast fashion brand and clothing retailer based in Villeneuve-d'Ascq, France. It makes apparel, footwear, and accessories and offers a collection of basics, activewear, underwear, loungewear, swimwear, outerwear, bags, and accessories.
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Sustainability Rating: 4/10
Rating FAQ
Category: Clothing, accessories, shoes, bags
For: Women
Type: Basics, denim, knitwear, activewear, underwear, loungewear, swimwear, outerwear, nightwear, boots, flats, sandals, sneakers
Style: Casual
Quality: Low
Price: $
Sizes: XS-XL, 2-12 (US), 4-14 (UK), 34-42 (EU), 6-16 (AU)
Fabrics: Cotton, linen, hemp, jute, lyocell, modal, viscose, acetate, polyester, nylon, spandex, polyethylene, polypropylene, acrylic, neoprene, polyurethane, rubber, leather, wool, silk, down
100% Organic: No
100% Vegan: No
Ethical & Fair: Yes
Recycling: Yes
Producing countries: Bangladesh, Bulgaria, Cambodia, China, France, India, Italy, Morocco, Myanmar, Tunisia, Turkey, Vietnam
Certifications: BCI, GRS, FSC, PEFC, ICS
Sustainability Practices
Pimkie takes wide-ranging measures to reduce its environmental impact. It uses better materials such as recycled fabrics and more responsible processes that reduce water and energie consumption.
Pimkie doesn't use organic materials such as organic cotton but BCI cotton from the Better Cotton Initiative. It also uses recycled materials such as recycled cotton, recycled polyester, and regenerated nylon.
Only very few of its collections are dedicated to sustainable fashion. Most of the fabrics it uses are either natural without relevant certifications, such as regular cotton or linen, or synthetic petroleum-based fibers such as polyester, nylon, acrylic, and more.
Pimkie also uses a small amount of semi-synthetic fibers or regenerated cellulosic fabrics such as Tencel lyocell, modal, acetate, and viscose.
Tencel is an eco-friendly fiber made with wood pulp from certified sustainable forests. But only a tiny proportion of the materials used by Pimkie are environmentally friendly and sustainable.
Pimkie publishes a list of its manufacturers on its corporate website. It aims to ensure good working conditions for every worker of its suppliers and manufacturers.
The 2021 Fashion Transparency Index gave Pimkie a score of only 29% based on how much the group discloses about its social and environmental policies, practices, and impacts.
Pimkie manufactures its clothes in Turkey and many other East Asian countries where human rights and labor law violations still happen every day.
Pimkie shows a labor certification standard from the ICS that ensure good working conditions, health, safety, and other human rights for workers in its supply chain. It doesn't have a code of conduct but organizes third-party audits with or without notice.
Pimkie doesn't use exotic animal skin, hair, fur, or angora. But it uses leather, wool, silk, and down feathers to manufacture many of its clothing pieces.
These animal-derived materials are cruel and unethical. They also harm the environment by producing greenhouse gases and waste. More sustainable alternatives exist.
Sustainability Goals
Pimkie has committed to reducing its environmental impact by 50% compared to 2018 by 2025. It wants to integrate at least 30% of recycled fibers in 2022 to progressively reach 100% in 2030.
Pimkie also plans to completely ban single-use plastic by 2030 at the latest and to reduce its waste in general.
Buy Here
Discover Pimkie's sustainable collections at Pimkie.com.
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What We're Up Against
Multinational corporations overproducing cheap products in the poorest countries.
Huge factories with sweatshop-like conditions underpaying workers.
Media conglomerates promoting unethical, unsustainable products.
Bad actors encouraging overconsumption through oblivious behavior.
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