& Other Stories is a clothing brand launched in 2013 with design ateliers in Paris, Stockholm, and Los Angeles. It offers a wide range of shoes, bags, accessories, beauty products, stationery, and ready-to-wear for women.
The retail giant Hennes & Mauritz (H&M) owns & Other Stories, along with Monki, Weekday, COS, and ARKET. The clothing-retail company is known for its fast-fashion clothing for women, men, and children.
& Other Stories is a stand-alone beauty brand within the H&M group present with 72 stores in 21 markets in Europe, the United States, and Asia. The label specializes in stylish clothes, accessories, and beauty products.
& Other Stories aims to be an inclusive and diverse brand. It uses creativity and inspiration to become more sustainable and make a positive impact.
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Sustainability Rating: 5/10
Category: Clothing, bags, shoes, accessories, jewelry
Type: Basics, denim, dresses, knitwear, loungewear, sportswear, outerwear, swimwear, underwear
Style: Casual, classic
Sizes: XS-XL, 4-18 (US), 6-20 (UK), 34-48 (EU), 6-20 (AU)
Fabrics: Cotton, linen, lyocell, modal, viscose, acetate, cupro, polyester, nylon, spandex, acrylic, polyethylene, polypropylene, polyurethane, rubber, leather, silk, wool, down
100% Organic: No
100% Vegan: No
Ethical & Fair: No
Producing country: Turkey, India, Bangladesh, China, Myanmar, Cambodia, Indonesia
Certifications: FSC, BCI, GOTS, OCS, RWS, RDS, PETA
& Other Stories creates new pieces with a focus on sustainable fabrics and material innovation. All stores offer garment and textile recycling. It aims to become climate positive throughout the entire value chain.
& Other Stories uses a medium amount of sustainable materials such as organic or recycled fabrics, including organic cotton, linen, recycled polyester, and regenerated nylon.
It also creates some of its garments with semi-synthetic fibers or regenerated cellulosic fabrics such as lyocell, modal, acetate, cupro, and viscose.
But not all materials used by & Other Stories are environmentally friendly and sustainable. The brand considers a garment sustainable when it contains at least 50% sustainable fibers.
& Other Stories still makes plenty of its clothes using highly polluting fabrics and synthetic petroleum-based fibers such as conventional polyester, nylon, spandex, acrylic, polyethylene, polypropylene, and polyurethane.
As part of the H&M Group, & Other Stories uses the same supply chain as its parent company. H&M publishes a list of its manufacturing and processing facilities and makes it available publicly on its corporate website.
The 2020 Fashion Transparency Index gave H&M a score of 73% based on how much the group discloses about its social and environmental policies, practices, and impacts.
& Other Stories manufactures its clothes in Turkey and many other East Asian countries where human rights and labor law violations still happen every day.
The brand doesn't show any labor certification standard that would ensure socially responsible working conditions, decent living wages, health, safety, and other crucial rights for workers in its supply chain.
& Other Stories doesn't use any exotic animal skin, or hair, fur, angora but uses leather, wool, silk, and down feathers. The brand sells many animal-derived products.
These animal-based materials are cruel and unethical. They also harm the environment by producing greenhouse gases and wastes. More sustainable alternatives exist.
& Other Stories is working on innovative ways to bring a higher and higher proportion of recycled fibers into its compositions.
& Other Stories aims to source 100% sustainable cotton by 2020. Its central goal is to reach 100% recycled or more sustainably sourced materials by 2030, if not sooner.
The clothing retailer is committed to making two tiers of its supply chain climate neutral by 2030. By 2040, & Other Stories strives to have a 100% climate positive value chain by increasing energy efficiency and using renewable energy in its facilities.
The H&M Group is aware that it's responsible for all of its 177,000 employees as well as the 1.6 million textile workers employed by its suppliers. It has a clear strategy to improve living wages and working conditions in the future.
Discover & Other Stories sustainable apparel collections at Stories.com.
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