Missguided is a UK-based fashion retailer founded in 2009 in Salford, Greater Manchester, by Nitin Passi. The multinational clothing-retail company creates fast fashion for modern women.

Missguided makes clothing, accessories, shoes, and jewelry. It also recently launched a menswear brand called Mennace that delivers the latest trends for hoodies, sweatshirts, jeans, t-shirts, and jackets.

Missguided is rapidly growing in the UK and expanding its operations to the United States, Germany, Poland, Ireland, France, Australia, and New Zealand.

Missguided is on a mission to empower females globally to be confident in themselves and be who they want to be. It creates fashion with global influences like social media, street style, and popular culture.

Missguided is a straight-talking, forward-thinking, rapid fashion brand that drops up to 1000 brand new styles every week. It works to equip millennial women with all their fashion needs.

Missguided is a fashion brand and clothing retailer based in Trafford Park, United Kingdom. It makes apparel, footwear, and accessories and offers a collection of basics, denim, knitwear, activewear, underwear, loungewear, swimwear, outerwear, bags, and accessories.

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Sustainability Rating: 1/10

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Category: Clothing, accessories, shoes, bags, jewelry

For: Women

Type: Basics, denim, knitwear, activewear, underwear, loungewear, swimwear, outerwear, sleepwear, bridal, maternity, heels, sandals, boots, sneakers

Style: Casual

Quality: Low

Price: $

Sizes: petite, 2XS-4XL, 0-26 (US), 2-30 (UK), 30-58 (EU), 2-30 (AU), plus size

Fabrics: Cotton, linen, jute, lyocell, viscose, cupro, acetate, polyester, nylon, spandex, acrylic, neoprene, polyurethane, rubber, leather, wool, silk, down

100% Organic: No

100% Vegan: No

Ethical & Fair: No

Recycling: Yes

Producing country: not transparent enough

Certifications: no certification

Sustainability Practices

Missguided is a fast-fashion brand and isn't ethical or sustainable. It only uses a tiny proportion of eco-friendly materials such as jute and recycled fabrics, such as recycled cotton, recycled polyester, and regenerated nylon.

Most of the fabrics it uses are either natural without relevant certifications, such as cotton or linen, or synthetic petroleum-based fibers such as polyester, nylon, acrylic, and more.

Missguided also uses a small amount of semi-synthetic fibers or regenerated cellulosic fabrics such as lyocell, acetate, cupro, and viscose.

Missguided isn't transparent enough and doesn't disclose its manufacturers and processing facilities on its corporate website.

Missguided manufactures its clothes in China and many other East Asian countries, where human rights and labor law violations still happen every day.

The UK-based clothing retailer doesn't show any labor certification standard that could ensure good working conditions, decent living wages, health, safety, and other crucial rights for workers in its supply chain.

Missguided doesn't have a code of conduct that applies to its suppliers and subcontractors based on international regulations. It doesn't share any information regarding how often it conducts audits to identify potential risk areas.

Missguided doesn't use exotic animal skin, hair, fur, or angora. But it uses leather, wool, silk, and down feathers to manufacture many of its clothing pieces.

These animal-derived materials are cruel and unethical. They also harm the environment by producing greenhouse gases and wastes. More sustainable alternatives exist.

Sustainability Goals

Missguided doesn't measure its greenhouse gas emissions, water usage, pollution, and waste across its supply chain. It doesn't have any clear sustainability goal, science-based target, or timeline to improve in the future either.

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