Misha Nonoo

Dec 21, 2020

Misha Nonoo is a British-Bahraini sustainable fashion designer and founder of eponymous clothing brand Misha Nonoo. She creates sustainable ready-to-wear for women.

Misha Nonoo believes that the future of the fashion industry will look radically different than it does today. She aims to help build that future by pioneering on-demand manufacturing practices.

Misha Nonoo is committed to sustainability and female empowerment. She invests in the power of community and personal connection to offer workwear, loungewear, and event pieces that help you build the ultimate capsule wardrobe.

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Sustainability Rating: 4/10

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Category: Clothing, accessories

For: Women

Type: Basics, dresses, loungewear, knitwear, outerwear, maternity

Style: Casual, classic

Quality: High

Price: $$$

Sizes: 2XS-XL, 0-14 (US), 2-16 (UK), 30-48 (EU), 2-16 (AU)

Fabrics: Cotton, linen, viscose, polyester, nylon, spandex, leather, wool, silk

100% Organic: No

100% Vegan: No

Ethical & Fair: Yes

Recycling: Yes

Producing country: China

Certifications: no certification

Sustainability Practices

Misha Nonoo is an early adopter of the direct-to-consumer model, which increases transparency, lowers pricing, and promotes sustainability by reducing waste.

She introduced new sustainable fabrications from natural fibers and zero waste knit production. She also eliminated plastics from her domestic shipments, moving to recycled paper envelopes and tissue paper.

Misha Nonoo uses a medium proportion of sustainable materials such as linen and recycled synthetic fabrics such as recycled polyester.

The brand also uses some semi-synthetic regenerated fibers such as viscose made from renewable materials.

However, the designer uses polluting conventional cotton to produce many of her clothes.

Misha Nonoo produces her creations in China. She frequently visits the factories to ensure that ethical practices are carried out, in addition to considering third party accreditations.

Misha Nonoo doesn't use any exotic animal skin, or hair, fur, angora. But she uses leather, wool, and silk to manufacture many of its clothing pieces.

These animal-derived materials are cruel and unethical and harm the environment by producing greenhouse gases and wastes. More sustainable alternatives exist.

Sustainability Goals

Misha Nonoo doesn't show any measurement of its greenhouse gas emissions, water, land, and energy use, pollution, and waste across its supply chain. It doesn't have any clear sustainability goal or timeline to improve in the future either.