The best European swimwear brands for men create comfortable, affordable, fashionable, and sustainable bathing suits, swim shorts, briefs, trunks, thongs, and more.

Choose swimsuits made locally in Europe to encourage a circular economy, reduce greenhouse gas emissions, and protect the environment and workers in the fashion supply chain.

Thankfully, many European swimwear brands listen to eco-conscious consumers and offer stylish, eco-friendly alternatives that make dressing well and sustainably easy.

I've done a lot of research and hard work for you so that you can buy from any of the below popular European swimwear brands, knowing they make affordable apparel under high standards.

Panaprium is proud to be 100% independent, free of any influence, and not sponsored. We carefully handpick products from brands we trust. Thank you so much for buying something through our link, as we may earn a commission that supports us.


asket swimwear europe men

Category: Basics, swimwear, denim, knitwear, outerwear, underwear, loungewear, accessories
For: Women, men
From: Stockholm, Sweden
Values: Organic, recycled, timeless
Prices: $40-$110

ASKET is a European clothing brand focused on creating timeless basics for every wardrobe. It offers a permanent collection of ethically produced, high-quality men's swimwear made from recycled fabrics.

ASKET encourages its customers to invest in timeless apparel. Its prices are fair, its manufacturing ethical, and its products outlast the current standards.

ASKET wants to eradicate overconsumption with pieces that stand the test of time. It envisions a world with less clutter, waste, smoke, and mirrors.


2. Organic Basics

men swimwear europe organic basics

Category: Basics, swimwear, loungewear, underwear, activewear, accessories
For: Women, men
From: Copenhagen, Denmark
Values: Organic, recycled, local, vegan, give back, made in Europe
Prices: $10-$30

Organic Basics is an eco-friendly clothing brand ethically that makes sustainable men's swimwear in Europe with recycled materials and better working conditions.

Organic Basics is committed to sustainable fashion production and puts sustainable thinking at the center of everything. Sustainability is its core mission.

The clothing label invests in quality fabrics and designs its clothes with simplicity and function in mind. It also has a fund that supports grassroots activists and organizations that address environmental crises.

Organic Basics offers affordable, sustainable swim shorts and swim trunks for men made with recycled plastic from oceans and landfills.


3. Helly Hansen

helly hansen men swimwear europe

Category: Basics, outerwear, knitwear, loungewear, underwear, shoes, bags, accessories
For: Women, men, children
From: Oslo, Norway
Values: Organic, recycled
Prices: $40-$60

Helly Hansen (HH) is a sustainable European clothing brand, manufacturer, and retailer of comfortable, durable, affordable swimwear for men.

Helly Hansen develops high-quality gear to protect people at sea and in the mountains and protect these environments. It strives to ensure its actions support the possibility for people and the planet to thrive.


4. We Are We Wear

we are wear men swimwear europe

Category: Basics, swimwear, loungewear, underwear, activewear, accessories
For: Women, men
From: London, United Kingdom
Values: Recycled, inclusive
Prices: $10-$60

We Are We Wear is a sustainable swimwear brand from Europe that creates affordable, eco-friendly bathing suits for men and women. It offers size-inclusive swim shorts and swim trunks made from recycled materials.

We Are We Wear is committed to environmentally-conscious production and a circular business model. It also works with certified suppliers to ensure safe working conditions, fair living wages, and ethical and transparent practices.


5. Vilebrequin

european men swim shorts vilebrequin

Category: Basics, swimwear, loungewear, knitwear, shoes, accessories, jewelry
For: Women, men
From: Saint-Tropez, France
Values: Recycled, luxury, give back
Prices: $100-$170

Vilebrequin is a European luxury swimwear label making swim shorts, boxers, and briefs for men. It uses recycled materials and fabrics from France, Italy, Spain, and Portugal.

Vilebrequin makes its swimwear in Europe, Morocco, and Tunisia. Protecting the ocean against climate change and pollution is its top priority.


6. Boden

boden men swim shorts european

Category: Basics, swimwear, knitwear, outerwear, loungewear, sportswear, sleepwear, shoes, bags, accessories
For: Women, men, children
From: London, United Kingdom
Values: Organic, recycled, give back
Prices: $40-$60

Boden is a clothing retailer selling high-quality, sustainable, affordable swimwear for women, men, and kids. It uses eco-friendly materials such as recycled polyester.

Boden takes climate change seriously and is taking steps to reduce its environmental impacts, such as using recycled fibers. It offers many durable and comfortable swim shorts for men.  

The clothing label also donates to numerous charities to support vulnerable families, educate young people, and empower workers in fashion supply chains.


7. TwoThirds

twothirds men european swim trunks

Category: Basics, denim, outerwear, loungewear, knitwear, sportswear, swimwear, underwear, shoes, accessories
For: Women, men
From: Barcelona, Spain
Values: Organic, recycled, timeless, climate neutral, made in Europe
Prices: $30-$80

TwoThirds is a clothing brand from Spain that ethically makes affordable and sustainable swimwear for men with recycled materials. It designs gorgeous and supportive bikinis made in Europe from recycled plastics.

TwoThirds is committed to sustainable production and high-quality design. It works closely with suppliers in Portugal, France, Italy, and Spain to create ethical and sustainable clothes for women and men.

TwoThirds uses thoughtful design and craftsmanship to offer timeless and high-quality pieces so you can have confidence in its clothes and their ability to last.


8. Bleed Clothing

bleed clothing men european swimwear

Category: Basics, denim, swimwear, activewear, knitwear, outerwear, loungewear, shoes, accessories
For: Women, men
From: Helmbrechts, Germany
Values: Organic, recycled, vegan, made in Europe
Prices: $40-$60

Bleed Clothing is a European sustainable apparel and swimwear brand that aims to inspire a sustainable lifestyle that easily integrates into your daily life.

Bleed Clothing is an independent family business with a team of over ten people working hard to stop nature from bleeding. It offers a selection of sustainable men's swimwear made from regenerated fibers.

The label uses recycled materials like Seaqual, a synthetic fabric yarn made from recycled ocean plastic waste, to fight marine plastic pollution.

Bleed Clothing doesn't use any animal ingredients to produce its clothes. It's passionate about creating ecological, vegan, and fair garments that protect people, animals, and the planet.


9. Picture

picture men swimwear europe

Category: Basics, sportswear, outerwear, bags, accessories
For: Women, men, children
From: Gerzat, France
Values: Organic, recycled, give back
Prices: $30-$70

Picture is a sustainable clothing brand from Europe making affordable men's swimwear from natural, organic, recycled, or bio-sourced materials. The fashion label is on a mission to fight climate change and involves every aspect of its business.

Picture manufactures its clothes in Taiwan, China, and Turkey with high social and labor standards. Since 2008, the brand has committed to a sustainable approach to apparel production.

The company created Picture For Good in 2018, a program providing funding and technical support to responsible projects. It aims for maximum positive impact by supporting environmental and humanitarian causes.


10. Finisterre

finisterre men swimwear europe

Category: Basics, surfwear, swimwear, sportswear, denim, knitwear, outerwear, bags, accessories
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, second-hand, give back, B Corp
Prices: $30-$150

Finisterre is a pioneering, sustainable outdoor brand from the UK, built to inspire a love for the sea and anchored in exceptional products. It makes affordable men's swimwear and surfwear more responsibly and transparently.

Finisterre is born from the need to make innovative products for hardy British surfers. It pushes push innovation and product development with a better way of manufacturing.

Finisterre is committed to the original design ethos of functionality and sustainability, innovative products, the environment, and people. It believes that the ocean's future is our future. That is why it strives to inspire a love of the sea and protect it together.

Finisterre also offers a vintage collection of pre-loved clothing for women and men. Most of its pieces use recycled and certified sustainable fibers.


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About the Author: Alex Assoune

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