Massimo Dutti

Jan 09, 2023

Massimo Dutti is a Spanish fashion retailer founded in 1985 in Barcelona, Spain, by designer Armando Lasauca. The multinational clothing-retail company creates fast fashion for women and men.

Massimo Dutti makes clothing, accessories, shoes, beauty, perfumes, and jewelry. The biggest fashion group in the world, the Inditex Group, owns Massimo Dutti along with other brands Zara, Bershka, Oysho, and more.

Massimo Dutti was originally aimed at men's fashion but specializes today in jackets and blazers. It has consolidated at all levels as a group with national and international growth and has reached over 10,000 employees today.

Massimo Dutti is driving a digital and sustainability transformation to renovate its entire store network and introduce cutting-edge technology in all areas of the business model.

The clothing retailer offers a sustainable collection made from organic or recycled materials called "Join Life." It also spread out this initiative to Zara and Oysho.

Massimo Dutti is a fashion brand and clothing retailer based in Tordera, Spain. It makes apparel, footwear, and accessories and offers a collection of basics, denim, knitwear, underwear, loungewear, sleepwear, and outerwear.

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Sustainability Rating: 5/10

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Category: Clothing, accessories, shoes, bags, jewelry

For: Women, men

Type: Basics, denim, knitwear, underwear, loungewear, outerwear, nightwear, flats, sandals, heels, boots, sneakers

Style: Chic, classic, formal

Quality: Low

Price: $

Sizes: 2XS-2XL, 0-14 (US), 2-16 (UK), 32-44 (EU), 4-18 (AU)

Fabrics: Cotton, linen, hemp, ramie, jute, lyocell, modal, viscose, cupro, acetate, polyester, nylon, spandex, polyethylene, polypropylene, acrylic, neoprene, leather, wool, silk, down

100% Organic: No

100% Vegan: No

Ethical & Fair: No

Recycling: Yes

Producing country: Argentina, Bangladesh, Brazil, Cambodia, China, India, Morocco, Pakistan, Portugal, Spain, Turkey, Vietnam

Certifications: GOTS, OCS, GRS, RCS, FSC

Sustainability Practices

Massimo Dutti takes wide-ranging measures to protect biodiversity, reduce its consumption of water, energy, and other resources, avoid waste, and combat climate change.

It wants to be better and more efficient by looking at every aspect of its value chain to ensure the healthy functioning of our planet. However, the majority of its business remains detrimental to the environment.

Massimo Dutti teams up with non-profit organizations, recycling companies, textile manufacturers, and recycling technologists to launch a clothing collection program and prevent used textile items from ending up in landfills.

It donates collected clothing, footwear, and accessories from customers and employees to non-profit partners or sorts them for repair, resale, or recycling.

Massimo Dutti is part of major international initiatives to promote sustainable raw materials and fibers. It's raising awareness of textile impacts and encouraging the use of more sustainable materials.

Massimo Dutti only uses a small proportion of organic materials such as organic cotton and hemp or recycled materials such as recycled polyester and regenerated nylon.

Massimo Dutti dedicates very few of its collections to sustainable fashion. "Join Life" is its collection of sustainable clothing pieces manufactured under high standards and made with sustainable raw materials or the best technologies.

Most of the fabrics it uses are either natural without relevant certifications, such as regular cotton or linen, or synthetic petroleum-based fibers such as polyester, nylon, acrylic, and more.

Massimo Dutti also uses a small amount of semi-synthetic fibers or regenerated cellulosic fabrics such as Tencel lyocell, modal, acetate, and viscose.

Tencel is an eco-friendly fiber made with wood pulp from certified sustainable forests. But only a tiny proportion of the materials used by Massimo Dutti are environmentally friendly and sustainable.

Massimo Dutti publishes a list of all its manufacturers on the corporate website of its parent organization, Inditex.com. It aims to create value in every worker of its suppliers and manufacturers.

Massimo Dutti used to employ Turkish sweatshops in Istanbul, where workers were forced to work without being paid. Modern slavery and child labor cases involving Massimo Dutti in Brazilian factories were previously reported.

Massimo Dutti now cares more about its suppliers with higher transparency and worker empowerment initiatives. But the brand still doesn't pay a living wage across its supply chain.

The 2022 Fashion Transparency Index gave Massimo Dutti a score of 43% based on how much the group discloses about its social and environmental policies, practices, and impacts.

Massimo Dutti manufactures its clothes in Turkey and many other East-Asian countries, where human rights and labor law violations still happen every day.

The Spanish clothing retailer doesn't show any labor certification standard that ensures good working conditions, decent living wages, health, safety, and other crucial rights for workers in its supply chain.

Massimo Dutti has a code of conduct that applies to all its suppliers and subcontractors based on the regulations set by the International Labor Organization (ILO).

Massimo Dutti assesses compliance with its Code of Conduct by informal visits or third-party audits with or without notice. It works with international and local unions and NGOs to improve the working conditions in its factories.

Massimo Dutti is part of industry initiatives such as ACT (Action, Collaboration, and Transformation) and the Bangladesh Accord on Fire and Building Safety.

Massimo Dutti doesn't use exotic animal skin, hair, fur, or angora. But it uses leather, wool, silk, and down feathers to manufacture many of its clothing pieces.

These animal-derived materials are cruel and unethical. They also harm the environment by producing greenhouse gases and wastes. More sustainable alternatives exist.

Sustainability Goals

Massimo Dutti has committed to reducing the impact of water across the entire supply chain by 25% by 2025. It already achieved zero discharge of hazardous chemicals in 2020 in the manufacture of its products.

Massimo Dutti plans to reduce its GHG emissions by 90% in its Scope 1 and 2, and 20% in its scope 3 (in the Purchased Goods category), by 2030 compared to 2018, to achieve net-zero emissions in 2040.

100% of its cotton will be sustainable (organic, BCI, and recycled) in 2023. And in 2025, all cellulosic fibers will be sustainable. In 2023, its viscose will be 100% sustainable.

And 100% of the linen it uses in its garments will be sustainable linen in 2025. 100% of the polyester it uses in its garments will be recycled polyester in 2025.

Massimo Dutti also reuses and recycles in its operations, aiming to achieve a target of zero waste to landfills by 2023. It aims to achieve 100% of all packaging materials collected for reuse or recycling in its supply chain in 2023.

By 2023, all single-use plastics will have been eliminated from customers sales.