Love, Bonito is an online fashion retailer founded in 2010 in Singapore, by Rachel Lim. The Southeast Asian leading clothing-retail company and international online boutique create fast fashion for women.

Love, Bonito is a pioneering online label that makes clothing, accessories, bags, shoes, and offers women large quantities of different designs to dress well and look their best.

Love, Bonito is a fast-fashion label that releases hundred new designs each month and brings accessible high street fashion to women with a balance between style and affordability.

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Sustainability Rating: 2/10

Rating FAQ

Category: Clothing, accessories, shoes, bags

For: Women, children

Type: Basics, denim, knitwear, underwear, loungewear, outerwear, maternity, bridal, flats, sandals, heels, sneakers

Style: Casual

Quality: Low

Price: $

Sizes: 2XS-2XL, 0-14 (US), 2-16 (UK), 32-44 (EU), 4-18 (AU)

Fabrics: Cotton, linen, ramie, lyocell, modal, viscose, cupro, polyester, nylon, spandex, acrylic, polyurethane, rubber, leather, wool, silk

100% Organic: No

100% Vegan: No

Ethical & Fair: No

Recycling: Yes

Producing country: not transparent enough

Certifications: GRS, FSC

Sustainability Practices

Love, Bonito only uses a tiny proportion of organic materials such as organic cotton. Very few of its garments contain recycled materials such as recycled cotton.

Most of the fabrics it uses are either natural without relevant certifications, such as conventional cotton, or synthetic petroleum-based fibers such as polyester, nylon, acrylic, and more.

Love, Bonito also uses a small amount of semi-synthetic fibers or regenerated cellulosic fabrics such as Tencel lyocell, modal, cupro, and viscose.

Tencel is an eco-friendly fiber made with wood pulp from certified sustainable forests. But only a tiny proportion of the materials used by Love, Bonito are environmentally friendly and sustainable.

Love, Bonito doesn't publish a list of all its manufacturers on its corporate website. It doesn't explain how it chooses its suppliers and partners and ensures health and safety in its supply chain.

The clothing retailer doesn't show any labor certification standard that ensures good working conditions, decent living wages, and other human rights in its supply chain.

Love, Bonito doesn't have a Code of Conduct that applies to all its suppliers and subcontractors. It doesn't disclose if it conducts any audits to improve the working conditions in its factories.

Love, Bonito doesn't use exotic animal skin or fur but it uses animal hair and angora, as well as leather, wool, and silk to manufacture many of its clothing pieces.

These animal-derived materials are cruel and unethical. They also harm the environment by producing greenhouse gases and wastes. More sustainable alternatives exist.

Sustainability Goals

Love, Bonito doesn't measure its greenhouse gas emissions, water, land, energy use, pollution, and waste across the supply chain. It doesn't have any clear sustainability goals, science-based targets, or timelines to improve in the future.

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What We're Up Against

Fast fashion groups overproducing cheap clothes in the poorest countries.
Garment factories with sweatshop-like conditions underpaying workers.
Media conglomerates promoting unethical, unsustainable fashion products.
Bad actors encouraging clothing overconsumption through oblivious behavior.
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