Goodmove is a British clothing collection of activewear made for the modern mover. It includes exercise leggings, sports bras, jackets, trousers, sweaters, joggers, shirts, hoodies, parkas, and more.
British fashion retailer and manufacturer Marks & Spencer owns Goodmove, as well as other brands such as Per Una, Autograph, North Coast, Portfolio, Indigo, Limited, Ceriso, Rosie, and Blue Harbour.
Today, the company operates over 1,519 stores worldwide, including more than 950 across the U.K, and 44 websites.
Goodmove is building a sustainable future by enabling its customers to have a positive impact on wellbeing, communities, and the planet. It brings you staples in classic designs, elevated with subtle detailing and premium fabrics.
Goodmove uses high-quality blends and pure materials to make versatile items that will support all your workouts, whatever your level of fitness or activity.
Sustainability Rating: 4/10
Category: Clothing, shoes, bags, accessories
Type: Basics, loungewear, underwear, knitwear, sportswear, outerwear
Sizes: XS-3XL, 2-20 (US), 6-24 (UK), 34-52 (EU), 8-26 (AU)
Fabrics: Cotton, lyocell, modal, acetate, viscose, polyester, nylon, spandex, acrylic, polyethylene, polyurethane, rubber, leather, wool, down
100% Organic: No
100% Vegan: No
Ethical & Fair: No
Producing country: Bangladesh, Belarus, Bulgaria, Cambodia, China, Egypt, Georgia, Germany, India, Indonesia, Italy, Madagascar, Morocco, Myanmar, Pakistan, Poland, Portugal, Romania, Serbia, Spain, Sri Lanka, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, Vietnam
Certifications: RCS, GRS, RDS, IDS, TDS, RWS, FSC, Fair Trade
"We’re on a journey to make our business more sustainable. We believe a successful business must also be environmentally and socially sustainable. This belief isn’t new. We’ve always maintained that business practices that benefit society improve our long-term performance."
Goodmove takes sustainability seriously and has been taking numerous steps to become more sustainable over the last decade.
The British retailer believes in making clothes, shoes, and accessories that its customers will cherish. It manages processes in an environmentally responsible way.
Goodmove sends zero waste to landfill from its stores, offices, and warehouses. It also has an Oxfam Shwopping partnership in place to collect pre-loved garments that will be sold, donated and reused, or recycled.
However, Goodmove only uses a small proportion of sustainable materials at the moment, such as organic cotton or recycled materials like recycled polyester and regenerated nylon.
Only very few of its products are truly sustainable. Most of the fabrics used by Goodmove are highly polluting synthetic petroleum-based fibers such as spandex, acrylic, polyester, nylon, and polyethylene.
The clothing retailer also uses a small amount of semi-synthetic fibers or regenerated cellulosic fabrics such as lyocell, modal, acetate, and viscose.
As part of Marks & Spencer, Goodmove publishes a list of all its manufacturing and processing facilities and makes it available to the general public.
The 2020 Fashion Transparency Index gave Marks & Spencer a score of 60% based on how much the group discloses about its social and environmental policies, practices, and impacts.
Marks & Spencer earned the 5th place among the top 10 most transparent brands behind H&M, C&A, Adidas, and Esprit.
The clothing company regularly carries out audits in its supply chain to ensure compliance with worker health and safety and integrity expectations, code of practices, values, and guidelines.
Goodmove garment factories undergo an annual Supplier Ethical Data Exchange (Sedex) ethical audit and are registered on Sedex, the largest collaborative platform for sharing supply chain data.
Independent third-party companies check suppliers annually according to the 2-Pillar Sedex Members Ethical Trade Audit Methodology (SMETA), based on the Ethical Trading Initiative (ETI) Base Code and founded on the conventions of the International Labour Organisation (ILO).
However, Goodmove produced most of its clothes in East Asian countries where human rights and labor law violations still happen every day.
The retailer manufactures its clothing products in about 1,000 factories, and most of them come from China, Cambodia, Vietnam, India, Turkey, Bangladesh, and Sri Lanka.
It actively tracks and follows up on a high number of non-compliance issues, more than 3,900 across over 960 sites. Sites rated as High Risk with major issues are still permitted to produce on a conditional basis for some time.
Goodmove employs low-income factory workers that don't receive living wages and are subject to leakage and corruption. It needs to change and improve its practices to support a living wage for factory workers.
Goodmove doesn't use any exotic animal skin, or hair, fur, angora. But it uses leather, wool, and down feathers to manufacture many of its clothing pieces.
These animal-derived materials are cruel and unethical. They also harm the environment by producing greenhouse gases and wastes. More sustainable alternatives exist.
Goodmove has been a member of the Sustainable Clothing Action Plan (SCAP) since 2012, a U.K. based initiative aiming to reduce the use of resources in the fashion industry.
The retailer plans to reduce its carbon footprint by 15%, its water footprint by 15%, and waste by 3.5% by 2020.
Goodmove aspires to reach zero discharge of hazardous chemicals by 2020. It aims for 100% sustainable input chemistry by adopting the ZDHC Manufacturing Restricted Substance List and phasing out hazardous chemicals by 2020.
By 2025, 20% of all Goodmove clothing will have a Plan A health or wellbeing attribute.
The retailer will also complete programs to secure meaningful economic, social, and environmental benefits in the communities around 1,000 locations by 2025.
All its packaging will be widely recyclable by 2022. It will also reduce food waste by half by 2025.
All key raw materials will come from sustainable sources by 2025, including cotton, polyester, and semi-synthetic cellulosic fibers.
Goodmove aims to make 25% of its clothing products with 25% recycled material by 2025.
The retailer also commits to reducing its greenhouse gas emissions by 80% in its operations by 2030 (2007 baseline).
It's committed to paying a fair price to suppliers, supporting local communities, and ensuring ethical working conditions in its supply chain.
It has a plan to address living wages, in-work poverty, modern-day slavery, and social inclusion over the next five years.
Goodmove understands that it must continue incorporating more sustainable practices in its supply chain. Key issues include living wages, water conservation, and community development.
Discover Goodmove sustainable collections at marksandspencer.com.
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