Fashion Nova is an American fashion retailer founded in 2006 by Richard Saghian. The multinational clothing-retail company creates fast fashion for men, women, and children.
Fashion Nova makes clothing, accessories, shoes, swimwear, and beauty. It turns fast fashion into ultra-fast fashion, producing 600 new styles every week.
Fashion Nova is well-known to use influencer marketing to sell its products, particularly on Instagram. It operates primarily online but also has brick-and-mortar locations.
Fashion Nova offers cheap and affordable fashion online, including thousands of dresses in every color. It also stocks an extensive collection of size-inclusive clothing for curvy girls.
Fashion Nova is a fashion brand and clothing retailer based in Los Angeles, California, United States. It makes apparel, footwear, and accessories and offers a collection of basics, activewear, underwear, loungewear, swimwear, outerwear, bags, and accessories.
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Sustainability Rating: 2/10
Category: Clothing, accessories, shoes, bags, jewelry
For: Women, men, children
Type: Basics, dresses, denim, knitwear, activewear, underwear, loungewear, swimwear, outerwear, bridal, boots, heels, sneakers, sandals, slippers
Sizes: petite, 2XS-4XL, 0-22 (US), 2-24 (UK), 32-52 (EU), 4-26 (AU), plus size
Fabrics: Cotton, linen, hemp, ramie, jute, lyocell, modal, viscose, cupro, acetate, polyester, nylon, spandex, polyethylene, polypropylene, acrylic, neoprene, polyurethane, rubber, leather, wool, silk, down
100% Organic: No
100% Vegan: No
Ethical & Fair: No
Producing country: not transparent enough
Certifications: no certification
Fashion Nova is one of the most prominent California-based fast fashion brands that has rapidly grown from a small clothing boutique to a massive e-commerce empire.
Fashion Nova only uses a very tiny proportion of sustainable materials such as organic cotton, hemp, and linen, or recycled materials such as recycled cotton, recycled polyester, and regenerated nylon.
Most of the fabrics it uses are either natural without relevant certifications, such as cotton or linen, or synthetic petroleum-based fibers such as polyester, nylon, acrylic, and more.
Fashion Nova also uses a little amount of semi-synthetic fibers or regenerated cellulosic fabrics such as Tencel lyocell, modal, acetate, and viscose.
Tencel is an eco-friendly fiber made with wood pulp from certified sustainable forests. But only a very small proportion of the materials used by Fashion Nova are environmentally friendly and sustainable.
Fashion Nova doesn't publish a list of its manufacturers or processing facilities on its corporate website. It isn't transparent enough and doesn't disclose how its suppliers treat their workers.
Fashion Nova used to illegally pay low wages to their workforce, violating labor right by employing garments workers under the minimum wage, or not paying for their work at all.
Many workers were forced to work without being paid in Los Angeles sweatshops. Modern slavery cases involving Fashion Nova in American factories were previously reported.
The California-based clothing retailer doesn't show any labor certification standard that would ensure good working conditions, decent living wages, health, safety, and other important rights for workers in its supply chain.
Fashion Nova doesn't have a code of conduct that applies to its suppliers and subcontractors. It still doesn't pay a living wage to workers across its supply chain either.
Fashion Nova doesn't use any exotic animal skin or fur. But it uses leather, wool, hairs, angora, silk, and down feathers to manufacture many of its clothing pieces.
These animal-derived materials are cruel and unethical. They also harm the environment by producing greenhouse gases and wastes. More sustainable alternatives exist.
Fashion Nova doesn't show any measurement of its water usage, chemical release, pollution, greenhouse gas emissions, or waste across its supply chain.
It doesn't have any clear sustainability goals, science-based targets, or timeline to improve in the future either.
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