Everlast

Feb 24, 2023

Everlast is an American fashion retailer founded in New York in 1910 and headquartered in Moberly, Missouri, United States. The multinational clothing-retail company creates boxing, MMA and fitness related sporting goods, equipment, apparel, footwear, and accessories.

British retailer Frasers Group owns Everlast along with many other brands like Sports Direct Jack Wills, House of Fraser, Missguided, 18Montrose, Game, USC, Flannels, Donnay, Lonsdale, and more.

The Frasers group operates more than 1,500 stores and has over 30,000 employees in stores, factories, logistics, brands, and subsidiaries across 20 countries where it does business.

Everlast focuses on five key areas: People, Health and Safety, the Environment, Customers, and the Community. It recognizes it has a responsibility to manage its environmental impact.

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Sustainability Rating: 3/10

Rating FAQ

Category: Clothing, accessories, shoes, bags

For: Women, men

Type: Basics, activewear, loungewear, sneakers, boots

Style: Casual

Quality: Low

Prices: $

Sizes: XS-XL, 6-14 (US), 8-16 (UK), 38-46 (EU), 8-16 (AU)

Fabrics: Cotton, modal, viscose, polyester, nylon, spandex, polypropylene, acrylic, neoprene, polyurethane, rubber, leather

100% Organic: No

100% Vegan: No

Ethical & Fair: No

Recycling: Yes

Producing countries: Argentina, Bangladesh, Brazil, Cambodia, China, India, Morocco, Pakistan, Portugal, Spain, Turkey, Vietnam

Certifications: BSCI

Sustainability Practices

Everlast doesn't use any organic fabrics but a tiny proportion of recycled materials such as recycled polyester and regenerated nylon.

Most of the fabrics it uses are either natural without relevant certifications, such as regular cotton or synthetic petroleum-based fibers such as polyester, nylon, acrylic, and more.

Everlast also uses a small proportion of semi-synthetic fibers or regenerated cellulosic fabrics such as modal and viscose.

Everlast doesn't publish a list of all its manufacturers and processing facilities on its corporate website. But it has committed to responsible practices in its business and supply chain.

Everlast manufactures its clothes in many East Asian countries, where human rights and labor law violations happen every day.

The American clothing retailer does show some labor certification standards that could ensure good working conditions, health, safety, and other crucial rights for workers in its supply chain.

Everlast doesn't have any code of conduct that applies to all its suppliers and subcontractors based on the regulations set by the International Labor Organization (ILO).

Everlast has adopted a zero-tolerance approach to modern slavery
and human trafficking. It undertakes ethical business practices in line with its corporate social responsibilities.

Everlast only works with factories that have valid satisfactory third-party social auditing factory reports from organizations such as Amfori (BSCI) or Sedex.

Everlast doesn't use exotic animal skin, hair, fur, or angora. But it uses leather to manufacture many of its products.

Leather is an animal-derived material that is cruel and unethical. It also harm the environment by producing greenhouse gases and waste. More sustainable alternatives exist.

Sustainability Goals

Everlast has identified key areas where it can make a difference. It focuses on energy usage in its stores, transport, and waste management.

Everlast is continuously aiming to reduce its carbon footprint and actively reducing the amount of waste it sends to landfill. It stays committed to minimizing waste and improving energy efficiency.

Reviews And Experiences With Everlast

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What We're Up Against

Multinational corporations overproducing cheap products in the poorest countries.
Huge factories with sweatshop-like conditions underpaying workers.
Media conglomerates promoting unethical, unsustainable products.
Bad actors encouraging overconsumption through oblivious behavior.
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