Endura is a British fashion retailer founded in 1990 in Edinburgh, United Kingdom. The multinational clothing-retail company that creates sports clothing, footwear, and accessories for women, men, and children.
The British investment company, Pentland Group, owns Endura and many other brands, like JD Sports, Speedo, Ellesse, Berghaus, Mitre, Red or Dead, SeaVees, and more.
Endura is a sports fashion brand that encourages self-expression. It aims to inspire the emerging generation of globally-minded consumers through a connection to the universal culture of sport and fashion.
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Sustainability Rating: 4/10
Category: Clothing, accessories, shoes
For: Women, men, children
Type: Basics, knitwear, activewear, outerwear, loungewear, underwear, boots, sneakers
Sizes: XS-2XL, 6-18 (US), 8-20 (UK), 38-48 (EU), 8-20 (AU)
Fabrics: Cotton, polyester, nylon, spandex, silicone, neoprene, polyurethane, rubber, wool, leather
100% Organic: No
100% Vegan: No
Ethical & Fair: Yes
Producing countries: Belgium, Bosnia And Herzegovina, Cambodia, China, India, Italy, Japan, Malaysia, Myanmar, New Zealand, Pakistan, Portugal, Romania, Spain, Sri Lanka, Taiwan, Thailand, UK, Vietnam
Certifications: FSC, SMETA, BSCI, SA8000
Endura takes wide-ranging measures toward sustainability to improve its products' social and environmental impact. It focuses on bringing communities together and supporting causes that matter to consumers.
Endura recognizes the role businesses play in meaningfully reducing inequalities and tackling climate change. It runs positive business activities to help people and the planet through sustainability initiatives and charitable actions.
Endura uses a tiny proportion of organic fabrics such as organic cotton. It also uses recycled materials such as recycled polyester and regenerated nylon.
Most of the fabrics it uses are either natural without relevant certifications, such as regular cotton, or synthetic petroleum-based fibers such as polyester, nylon, and more.
Endura publishes a list of all its manufacturers and some processing facilities on its corporate website, pentlandbrands.com. It works with production partners committed to building a fair, ethical, and transparent supply chain.
Endura manufactures its clothes in many East Asian countries where human rights and labor law violations still happen every day.
The clothing retailer does show some labor certification standards that could ensure good working conditions, decent living wages, health, safety, and other human rights for workers in its supply chain.
Endura has a code of conduct that applies to all its suppliers and subcontractors based on the regulations set by the International Labor Organization (ILO).
Endura assesses compliance with its Code of Conduct through informal visits or third-party audits with or without notice carried out by independent auditing bodies of international standing.
Endura doesn't use exotic animal skin, hair, fur, or angora. But it uses leather and wool to manufacture many of its clothing pieces.
These animal-derived materials are cruel and unethical. They also harm the environment by producing greenhouse gases and waste. More sustainable alternatives exist.
Endura has committed to reducing the environmental impact of its products. It will achieve net zero by 2032 through science-based carbon emission reductions and off-setting initiatives.
Endura plans to produce 100% of its packaging with more sustainable materials by 2024. It will increase recycled contents across all plastics used and minimize the amount of material used.
Discover Endura's sustainable collections at Endura.com.
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