Apnée is a French sustainable swimwear brand founded by two passionate divers in 2017. It created its first capsule collection in 2019 and now offers a complete collection of men's swimwear.
The brand transforms ocean waste into new fabrics used to make swimwear, including recycled swim trunks. It finds ocean pollution very concerning and hopes to change the social and environmental impacts of the fashion industry in the long term.
Apnée partners with Seaqual, a Spanish initiative and collaborative community of individuals, organizations, and companies that collect, sort, and transform marine plastic in Europe.
The swimwear label designs its printed swim shorts with a sustainable process based on three criteria: quality, durability, and respect for the environment.
Sustainability Rating: 3/10
Category: Clothing, Accessories
Style: Casual, classic
Fabrics: Polyester, leather
100% Organic: No
100% Vegan: No
Ethical & Fair: Yes
Producing country: Portugal, Morocco
Certifications: No certification
"Our profound love for the abyssal depths has influenced our message and approach. Beyond offering timeless products at a fair price, it is now also important for us that our products become more responsible and committed to a cause. Hence, the ecology and the protection of our oceans is now one of the main concerns of our brand."
- Apnée Swimwear
Apnée uses a lot of recycled materials, particularly recycled polyester made from plastic waste. The upcycled marine plastic fiber from Seaqual offers savings of up to 40% water and 50% energy with a reduced carbon footprint of 60%.
The company partners with fishermen, local communities, and nonprofits towards healthier marine life, inspiring for consumers.
Transparency and innovation are at the heart of the brand, born from a shared passion for travel and sea exploration. It designs ethical and innovative collections to solve plastic pollution.
Apnée also supports beach cleanups organized b the French organization Surfrider by donating one euro for every pair of swim trunks purchased.
The swimwear label produces its apparel collection in Portugal and accessories in Morocco. It provides no information regarding how it chooses its network of suppliers or if any type of audit is conducted.
Apnée uses leather to create its accessories. Leather is a material commonly used by fashion brands. However, leather production is cruel and unnecessary. There are better alternatives that protect people, animals, and the planet.
Apnée is aware that fashion is the second-largest polluting industry in the world. It seeks solutions to limit its impact and build an ecological future. It's also looking for ideas or projects to support.
The French label doesn't show any measurement of its greenhouse gas emissions, water, land, and energy use, pollution, and waste across its supply chain. It doesn't have any clear sustainability goal or timeline to improve in the future either.
Discover Apnée sustainable swimwear at apneeswimwear.com.