Amiri is an Italian luxury fashion house that designs womenswear, menswear, shoes, and accessories.
Amiri is part of the international fashion group Only The Brave (OTB) with other brands such as Diesel, Viktor&Rolf, Maison Margiela, and Marni.
The company is committed to reducing the social, economic, and environmental impact of the fashion industry. It doesn't aim to be the biggest but the most alternative fashion group.
As part of the OTB group, Amiri strives to give back to society and support its overall advancement. It wants to contribute to sustainable economic and social development.
Sustainability Rating: 3/10
Category: Clothing, bags, shoes, accessories
For: Women, men
Type: Basics, dresses, knitwear, outerwear, loungewear, swimwear, boots, sneakers
Style: Chic, classic
Sizes: 2XS-2XL, 0-16 (US), 2-20 (UK), 30-48 (EU), 2-20 (AU)
Fabrics: Cotton, viscose, modal, acetate, polyester, nylon, spandex, acrylic, polyurethane, rubber, leather, wool, silk
100% Organic: No
100% Vegan: No
Ethical & Fair: No
Producing country: Italy, United States
Certifications: no certification
Amiri wants to stand up for the planet and make environmental commitments. It's looking for less harmful solutions for its products and packaging.
The designer label invests in environmentally friendly materials, innovative techniques, and research and development to incorporate more sustainable solutions in its supply chain.
However, Amiri only uses a tiny proportion of sustainable materials such as semi-synthetic regenerated fibers like viscose and acetate made from renewable materials.
Amiri uses polluting conventional cotton to produce many of its clothes. And most of the brand's fabrics are highly polluting synthetic petroleum-based fibers such as polyester, nylon, polyurethane, and acrylic.
Amiri manufactures its clothing in Italy and Los Angeles. It has a code of conduct that applies to all its suppliers and subcontractors based on the International Labor Organization (ILO) regulations.
However, the brand doesn't provide any information regarding how it chooses its suppliers. It doesn't state how often audits are conducted to ensure ethical and sustainable production, ethical working conditions, social and labor standards, safety, and other important rights for workers in its supply chain.
Amiri doesn't use any exotic animal skin, or hair, fur, angora. But it uses leather, wool, and silk to manufacture many of its clothing pieces.
These animal-derived materials are cruel and unethical and harm the environment by producing greenhouse gases and wastes. More sustainable alternatives exist.
Amiri aims to reduce its greenhouse gas emissions, plastic, water, and energy consumption in all its operations.
The designer label has joined the Fashion Pact in early 2020. It's a global coalition of companies in the fashion and textile industry committed to stopping global warming, restoring biodiversity, and protecting the oceans.
However, Amiri doesn't measure its greenhouse gas emissions, water, land, energy use, pollution, and waste across the supply chain. It doesn't have any clear sustainability goals, science-based targets, or timelines to improve in the future.
Discover Amiri's collections at amiri.com.
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